Core Viewpoint - The Shanxi Consumer Association has issued a warning regarding the misleading practices in live-streamed food sales, highlighting the intentional obscuring of ingredient lists, which infringes on consumer rights to know the true contents of food products [1][2]. Group 1: Issues Identified - Many live-stream hosts either do not mention the ingredient list or display it in a way that makes it difficult for consumers to read, such as using small fonts or quickly switching images [1][2]. - Some products marketed as "healthy" may contain high levels of sugar, salt, or additives, which are not disclosed in the ingredient lists, leading to potential false advertising [2]. - The lack of transparency in ingredient lists is often used to avoid compliance risks related to labeling regulations, such as not disclosing allergens or exaggerated nutritional claims [2]. Group 2: Recommendations for Consumers - Consumers are advised to actively inquire about ingredient lists and retain evidence of their inquiries, such as screenshots or recordings of conversations with hosts or customer service [2][3]. - It is recommended to be cautious of absolute claims like "100% healthy" or "zero additives," as these may indicate potential false advertising if the ingredient list is not provided for verification [3]. - Consumers should prioritize purchasing from sellers who transparently display ingredient lists and be wary of those who do not comply with this practice [3]. Group 3: Suggested Actions for Stakeholders - Live-streaming platforms should enforce rules requiring clear and prominent display of ingredient lists in food-related broadcasts and penalize hosts who evade inquiries about these lists [3][4]. - Regulatory authorities are encouraged to enhance oversight of live-stream sales, focusing on the public disclosure of ingredient lists and imposing strict penalties on businesses that conceal critical information [4]. - The Shanxi Consumer Association emphasizes the importance of transparency and compliance in the food industry to protect consumer rights and maintain fair market competition [5].