2025年06月26日 证券研究报告|公司研究|公司点评 曼卡龙（300945） 差异化珠宝品牌定位，引流黄金年轻化潮流趋势 | 2025年06月25日 | | --- | | 收盘价(元): | | 公司基本数据 | | | --- | --- | | 总股本(百万股) | 262.07 | | 总市值(百万) | 5,561.16 | | 流通股本(百万股) | 238.33 | | 流通市值(百万) | 5.057.43 | | 12 月最高/最低价(元) | 30.12/7.64 | | 资产负债率(%) | 11.78 | | 每股净资产(元) | 6.33 | | 市盈率(TTM) | 52.01 | | 市净率(PB) | 3.35 | | 净资产收益率(%) | 2.59 | 股价走势图 90% 60% | 作者 | | | --- | --- | | 裴伊凡 | 分析师 | | SAC执业证书:S0640516120002 | | | 联系电话:010-59562517 | | | 邮箱:peiyf@avicsec.com | | | 郭念伟 | 分析师 | | SAC执业证书:S06405 ...

25Q1营收同比上升，盈利能力上升。25Q1实现营收7.14亿元/同比+42.87%，归母净利润同比+33.52%至 0.43亿元，毛利率15.78% 同比-1.39pct，环比+4.23pct，整体费用率7.77%/同比-0.68pct，净利率同 比-0.42pct至6.02%线上渠道增长强劲，内容营销与产品力协同推动盈利提升。2024年公司电商业务实现 收入12.93亿元/同比+40.76%，占总营收比重提升至54.83%，成长为核心增长引擎。其中天猫渠道收入 达8.53亿元同比增长32.23%，继续作为线上主阵地，快手和抖音渠道分别同比增长807.26%和173.68%， 显著扩大社交电商覆盖面。公司通过内容驱动+产品策略"打造多款爆品，其中凤华、黄金戒指、辛德 瑞拉等系列等系列线上销售占比逐年提升。2025年Q1线上收入同比增长6 0%，显示出增长动能持续。 我们认为，公司已构建以自研产品为核心的线上盈利模型，凭借内容运营、品牌认知和产品力协同，有 望进一步释放线上渠道利润弹性。 线下门店高质量拓展，全国化布局提速推进。截至2024年未，公言门店总数达235家，净增17家，其中 直营店54家、专柜60 ...

证券研究报告 | 公司点评报告 2025 年 04 月 30 日 曼卡龙（300945.SZ） 业绩增速亮眼，全渠道协同发挥差异化优势 消费品/轻工纺服 公司 24 年及 25Q1 业绩取得亮眼增长，24 年营收+23%、归母净利润+20%， 25Q1 营收+43%、归母净利润+34%。线上线下全渠道协同，25Q1 线上+61%、 线下+33%，展现了公司差异化品牌定位、个性化产品设计、数字化管理经营的 核心优势。同时在良好的费用管控下，公司盈利能力有望稳中向好。预计公司 2025-2027 年归母净利润分别为 1.26 亿元、1.58 亿元、1.88 亿元，同比增速 分别为 31%、25%、19%，对应 25PE30X，维持"强烈推荐"评级。 ❑ 受产品及渠道结构影响毛利率有所下滑，费用控制较好，盈利能力稳中向好。 1）2024 年毛利率 13.38%（-1.26pct），主要受产品结构变化及低毛利电商 渠道占比提升影响。分产品看，素金饰品毛利率 12.37%（+0.43pct），镶嵌 饰品毛利率 37.10%（-11.73pct）；分渠道看，直营店 31.06%（+2.32pct）、 专柜 23.77%（ ...

事件：公司发布 2024&25Q1 业绩，2024 年实现营收 23.57 亿元/yoy+22.55%，实现归母净利润0.96 亿 元/yoy+20.02%，扣非归母净利润0.81 亿元/yoy+13.47%，经营活动现金流净额1.11 亿元/yoy+117.93%。 2025Q1 实现收入7.14 亿元/yoy+42.87% ， 归母净利润0.43 亿元/yoy+33.52%，扣非归母净利润0.40 亿 元/yoy+25.95%，经营活动现金流净额0.16 亿元/yoy-25.31%。2024 年度，公司拟每股派发现金红利0.14 元（含税），现金分红总额0.37 亿元，分红率38.17%。 盈利预测：我们预计公司 25/26/27 年营收分别为30/39/48 亿元，同比+29%/+28%/+24%，归母净利润分 别为1.28/1.65/2.10 亿元，同比+33%/+29%/+27%，对应2025 年4 月25 日收盘价PE 分别为25/19/15X。 点评： 风险因素：产品推新不及预期，渠道扩张不及预期，线上竞争加剧致电商ROI下降，金价剧烈波动。 践行互联网线上战略，以线上赋能线下，实现全渠道发展。 ...

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a positive outlook based on performance metrics and growth projections [1]. Core Insights - The company achieved a revenue of 2.357 billion yuan in 2024, representing a year-over-year increase of 22.55%, and a net profit attributable to shareholders of 96 million yuan, up 20.02% year-over-year [1]. - In Q1 2025, the company reported a revenue of 714 million yuan, a year-over-year increase of 42.87%, and a net profit of 43 million yuan, up 33.52% year-over-year [1]. - The company is focusing on an omnichannel strategy, leveraging online capabilities to enhance offline sales, with e-commerce contributing significantly to revenue growth [2]. - The company has expanded its store network, increasing the total number of stores to 235, with a net addition of 67 stores in 2024 [2]. - The company is targeting the Z generation with a dual strategy of "classic national trend + light luxury fashion," which has helped in building a differentiated product advantage in the gold jewelry sector [3]. Financial Summary - The company’s total revenue is projected to reach 3.047 billion yuan in 2025, with a year-over-year growth of 29% [4]. - The net profit attributable to shareholders is expected to be 128 million yuan in 2025, reflecting a year-over-year increase of 32.9% [4]. - The gross margin is projected to decline slightly from 13.4% in 2024 to 13.0% in 2025 [6]. - The company’s earnings per share (EPS) is expected to increase from 0.37 yuan in 2024 to 0.49 yuan in 2025 [6].

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a positive outlook based on performance metrics and growth projections [1]. Core Insights - The company achieved a revenue of 2.357 billion yuan in 2024, representing a year-over-year increase of 22.55%, and a net profit attributable to shareholders of 96 million yuan, up 20.02% year-over-year [1]. - The first quarter of 2025 saw revenues of 714 million yuan, a year-over-year increase of 42.87%, with a net profit of 43 million yuan, up 33.52% year-over-year [1]. - The company is focusing on an omnichannel strategy, leveraging online capabilities to enhance offline sales, with e-commerce contributing significantly to revenue growth [2]. - The company plans to distribute a cash dividend of 0.14 yuan per share for 2024, with a total cash dividend amounting to 37 million yuan, reflecting a dividend payout ratio of 38.17% [1]. Revenue Breakdown - In 2024, the revenue from various sales channels was as follows: direct stores (270 million yuan), counters (410 million yuan), franchises (380 million yuan), and e-commerce (1.29 billion yuan), with e-commerce accounting for 54.83% of total revenue [2]. - The e-commerce channel experienced a year-over-year growth of 40.76%, significantly contributing to the overall revenue increase [2]. Store Expansion and Performance - By the end of 2024, the company had 235 stores, netting an increase of 67 stores, covering 15 provinces and 2 cities [2]. - The revenue from offline channels (including franchises) was 1.056 billion yuan, a year-over-year increase of 5.92%, primarily driven by channel expansion [2]. Product Performance - The company reported a decline in revenue from embedded products, while gold products showed strong performance, driving overall single-store gross profit growth [3]. - In 2024, revenue from solid gold jewelry was 2.28 billion yuan, up 29% year-over-year, while embedded jewelry revenue was 68 million yuan, down 54% year-over-year [3]. Profit Forecast - The company is projected to achieve revenues of 3.047 billion yuan in 2025, 3.886 billion yuan in 2026, and 4.814 billion yuan in 2027, with year-over-year growth rates of 29%, 28%, and 24% respectively [4]. - The net profit attributable to shareholders is expected to reach 128 million yuan in 2025, 165 million yuan in 2026, and 210 million yuan in 2027, with corresponding growth rates of 32.9%, 29.4%, and 27.1% [4].