扫码可订阅产业日报 欢迎加入 睿兽分析会员 ，解锁 AI、汽车、智能制造 等相关 行业日报、图谱和报告 等。 1. 【小米汽车面向全部用户开放"现车选购"功能】12月3日消息，12月3日10时，小米汽车"现车选 购"功能正式面向全部用户开放。现车包括三种类型：全新现车、官方展车、准新车。（界面新闻） 2.【红旗国雅车型在中东市场开启预售】12月3日，据中国一汽消息，红旗金葵花国雅正式登陆中东 市场开启预售，将陆续在科威特等中东市场开启预售。红旗金葵花作为红旗品牌旗下的超豪华子品 牌。（新浪财经） 3.【中汽协：10月汽车整车出口82.8万辆，同比增长41.6%】据中国汽车工业协会整理的海关总署数 据显示，2025年10月，汽车整车出口82.8万辆，环比增长9.5%，同比增长41.6%，出口金额达 143.1亿美元，环比增长11.7%，同比增长34%。2025年1-10月，汽车整车出口651.3万辆，同比 增长23.2%；出口金额达1114.4亿美元，同比增长13.4%。（汇通财经） 4.【第三代赛力斯蓝电E5 PLUS宣布上市：换新价11.98万元，号称12万内唯一230km超长纯电续 航】12月3日消息，第 ...

2025年11月21日，"1000 Miglia Experience CHINA行千里经典车嘉年华"在广州大剧院前广场正式开幕。本次活动 由中华文化促进会主办，经典车文化委员会（FCCC）联合意大利"1000 Miglia（千里杯）"共同打造，由广州 市"百千万工程"指挥部办公室和广州市文化广电旅游局的共同指导。静展活动从11月21日至11月24日，为期4天。 共展出60辆来自世界各地的经典车型。 在静展现场，观众可以近距离观赏到阿尔法·罗密欧、法拉利、蓝旗亚等意大利汽车品牌的经典车型。同时，梅赛 德斯-奔驰SL各代历史车型在静展登场，展现德系豪华汽车品牌的经典传承。 梅赛德斯-奔驰作为"1000 Miglia Experience CHINA"的战略合作伙伴，为本次静展带来四款车型：300 SEL 6.8 AMG传奇跑车，拥有独特的鸥翼门设计和卓越性能；体现现代超级跑车的性能与优雅设计的SLS AMG；第七代S 级轿车（W140）作为经典豪华代表；最新推出的迈巴赫S 480，展示奔驰在顶级豪华领域的造车工艺与品牌传 承。同时，揽胜品牌的座驾揽胜Vouge LSE也亮相静展现场。 保时捷品牌带来三款经典车型 ...

Core Viewpoint - The 22nd Changchun International Auto Expo showcases the rapid development and innovation of domestic automotive brands, particularly in the electric vehicle sector, highlighting the increasing competitiveness and technological advancements of Chinese manufacturers [1][4][7]. Group 1: Event Overview - The Changchun International Auto Expo took place from July 12 to 21, featuring 118 domestic and international companies showcasing their automotive brands [1]. - The exhibition covered a total area of 170,000 square meters, with four main vehicle exhibition halls [7]. Group 2: Domestic Brands and Innovations - The Red Flag brand, under China FAW Group, presented its classic models alongside new luxury vehicles, emphasizing the brand's heritage and innovation [1]. - New energy vehicle brands like NIO and BYD showcased advanced technologies, such as NIO's high-performance ET9 with self-developed chips and BYD's "Yuan" series featuring unique control systems [3][4]. - The emergence of various domestic electric vehicle brands offers consumers a wider range of choices, with models focusing on aesthetics, smart features, and affordability [4]. Group 3: Consumer Engagement and Market Trends - The expo attracted significant consumer interest, with many attendees expressing a desire to purchase new vehicles, reflecting the growing confidence in domestic automotive brands [4][7]. - The popularity of high-end and cost-effective models among younger consumers indicates a shift in market preferences towards innovative and value-driven vehicles [7].

Core Viewpoint - The adjustment of the consumption tax policy for ultra-luxury cars in China is expected to impact the market significantly, particularly for traditional fuel vehicles, which dominate the ultra-luxury segment [1][2]. Group 1: Policy Changes - The consumption tax threshold for ultra-luxury cars has been lowered from a retail price of 1.3 million yuan (excluding VAT) to 900,000 yuan, effective from July 20, 2025 [1]. - The new policy includes various types of vehicles, such as pure electric and fuel cell cars, expanding the scope of the tax [1]. Group 2: Market Impact - In the first half of 2025, sales of ultra-luxury cars priced above 1.017 million yuan saw a 49% year-on-year decline, with total sales of 37,000 units [1]. - Traditional fuel vehicles accounted for nearly 90% of ultra-luxury car sales, indicating a heavy reliance on this segment, which will be directly affected by the new tax policy [1][2]. - Major brands like Mercedes-Benz, Land Rover, and Porsche hold significant market shares, with Mercedes-Benz leading at 48% [1]. Group 3: Consumer Behavior - The adjustment is expected to increase the purchase cost for consumers by tens of thousands of yuan, potentially leading to delayed purchasing decisions or a shift towards lower-priced models among price-sensitive consumers [2]. - There are reports of significant discounts on certain models from brands like Porsche and Maserati, indicating a competitive response to the new tax policy [3]. Group 4: Emerging Competition - Several domestic brands are targeting the million-yuan luxury car market, launching new products such as BYD's Yangwang U8 and Hongqi's Jin Kuihua Guo Ya, although these models have yet to gain significant market traction [3][4].

Group 1 - The Chinese Ministry of Finance and the State Taxation Administration announced a change in the consumption tax policy for ultra-luxury cars, lowering the retail price threshold from 1.3 million yuan to 900,000 yuan [1][2] - The new policy will take effect on July 20, 2025, and will include various types of vehicles, such as pure electric and fuel cell cars, expanding the scope of the consumption tax [1] - In the first half of 2025, sales of ultra-luxury cars priced above 1.017 million yuan fell by 49%, with traditional fuel vehicles making up nearly 90% of sales, indicating a heavy reliance on this segment [1][2] Group 2 - Major brands in the ultra-luxury car market, such as Mercedes-Benz, Land Rover, and Porsche, will face direct pressure from the policy adjustment, with Mercedes-Benz holding a 48% market share [2] - The previous consumption tax threshold was based on a new car price of 1.3 million yuan, and the adjustment will primarily affect vehicles priced between 1.017 million and 1.469 million yuan [2] - The adjustment is expected to increase consumer costs by several tens of thousands of yuan, potentially leading price-sensitive consumers to delay purchases or shift to lower-priced models [2] Group 3 - There have been significant discounts on certain ultra-luxury models, such as those from Porsche and Maserati, indicating market adjustments in response to the new tax policy [3] - Several domestic brands have targeted the million-yuan luxury car market, launching new products like BYD's Yangwang U8 and Hongqi's Jin Kuihua Guo Ya, although these models have yet to gain significant market traction [3]

Core Insights - The Chinese luxury car market is experiencing a significant shift, with traditional luxury brands like Maserati, Bentley, and Rolls-Royce facing declining sales, while domestic brands are aggressively entering the million-level luxury car segment [1][9][20] - Maserati's pricing strategy has changed dramatically, with the Grecale model's price dropping to 38.88 million yuan, reflecting a broader trend of price reductions among traditional luxury brands [2][4] - Domestic luxury cars, such as the ZunJie S800 and BYD's Yangwang U8, are gaining traction, with the ZunJie S800 achieving over 6,500 pre-orders in its first month [10][16] Traditional Luxury Brands Struggling - Maserati's sales in China have plummeted, with only 384 units sold in the first five months of the year, a stark contrast to 14,400 units in 2017 [4][5] - Other luxury brands are also experiencing declines, with Bentley's sales down 20%, Rolls-Royce down 23%, and Ferrari down 14% in the same period [9] - The overall trend indicates a slowdown in purchasing power among high-end consumers, impacting the sales of ultra-luxury brands [9] Rise of Domestic Luxury Cars - Domestic brands are increasingly targeting the luxury market, with at least seven brands launching million-level luxury vehicles in recent years [16] - The ZunJie S800 is positioned to attract traditional luxury car buyers, emphasizing identity and experience, while other brands like NIO and BYD are focusing on technology and performance [16][20] - The emergence of these domestic luxury vehicles is reshaping consumer perceptions of luxury, moving away from traditional brand loyalty [20] Changing Definition of Luxury - The definition of luxury is evolving, with consumers now valuing unique features and digital integration over brand history [20] - The success of domestic luxury cars is prompting a reevaluation of what constitutes luxury in the automotive industry, as they challenge the dominance of foreign brands [20] - The shift in consumer preferences is leading to a more diverse understanding of luxury, influenced by technological advancements and changing consumer habits [20]