7月的长春，骄阳似火。在长春东北亚国际博览中心里，118家国内外企业携各自品牌汽车亮相，共赴一场汽车工业的火热盛会。 7月12日至21日，第22届长春国际汽车博览会举行。红旗CA770TJ、红旗CA773……步入展馆，多款见证我国汽车工业重要时刻的红旗经典车型映 入眼帘。 长春作为"新中国汽车工业的摇篮"，孕育了中国一汽这个响亮的品牌。长春汽博会上，中国一汽旗下红旗品牌的金葵花"国雅""国耀""国礼"3款汽 车亮相，大气典雅的外观、安全豪华的设计，与展馆入口处的红旗经典车型形成呼应。 这是7月12日在第22届长春国际汽车博览会红旗品牌展区拍摄的红旗金葵花"国雅"车型。新华社记者颜麟蕴摄 成立多年的民族汽车品牌守正创新的同时，许多国产新能源汽车品牌快速成长，也在长春汽博会上带来主力车型。 "现在正在演示的是5D座舱功能，让您跟随车机上播放的影片，身临其境'穿越侏罗纪'。"坐在蔚来汽车高端旗舰车型ET9里，展区销售主管李子豪 向记者介绍。 "硬核"的科技含量，是这款车"出圈"的密码：搭载高算力国产自研芯片；具备线控转向技术，转弯更灵活；天行智能底盘系统、全主动悬架，使 车辆能够更加平稳地驶过桥梁飞坡和坑洼路面。 ...

2025.07. 18 本文字数：924，阅读时长大约1.5分钟 作者 | 第一财经 武子晔 超豪华车消费税政策迎来调整。 7月17日，财政部、税务总局发布公告明确，将超豪华小汽车征收范围由零售价格（不含增值税） 130万元/辆调整为90万元/辆，同时将各种动力类型汽车（含纯电动、燃料电池等动力类型）的乘用 车和中轻型商用客车纳入征收范围，政策自2025年7月20日起执行。 中国汽车流通协会专家李颜伟提供的数据显示，2025年上半年，零售价格在101.7万元（新车价格为 90万元，含税开票价格为101.7万，其中增值税13%为11.7万）以上的超豪华车累计销售3.7万辆， 同比下滑49%。细分动力类型来看，传统燃油车仍是绝对主力，销售3.3万辆，占比近90%。也就是 说，超豪华车市场仍高度依赖传统燃油车型，这部分车型是本次政策调整的主要影响对象。 市场集中度较高的头部品牌将成为政策调整的直接承压者。上述数据显示，奔驰以48%的份额稳居 该市场首位，上半年销售1.6万辆；路虎紧随其后，占23%份额，销量达8500辆；而保时捷、雷克萨 斯、宾利分别占18%、8%和3%，销量为6800辆、3000辆和1100辆。 ...

Group 1 - The Chinese Ministry of Finance and the State Taxation Administration announced a change in the consumption tax policy for ultra-luxury cars, lowering the retail price threshold from 1.3 million yuan to 900,000 yuan [1][2] - The new policy will take effect on July 20, 2025, and will include various types of vehicles, such as pure electric and fuel cell cars, expanding the scope of the consumption tax [1] - In the first half of 2025, sales of ultra-luxury cars priced above 1.017 million yuan fell by 49%, with traditional fuel vehicles making up nearly 90% of sales, indicating a heavy reliance on this segment [1][2] Group 2 - Major brands in the ultra-luxury car market, such as Mercedes-Benz, Land Rover, and Porsche, will face direct pressure from the policy adjustment, with Mercedes-Benz holding a 48% market share [2] - The previous consumption tax threshold was based on a new car price of 1.3 million yuan, and the adjustment will primarily affect vehicles priced between 1.017 million and 1.469 million yuan [2] - The adjustment is expected to increase consumer costs by several tens of thousands of yuan, potentially leading price-sensitive consumers to delay purchases or shift to lower-priced models [2] Group 3 - There have been significant discounts on certain ultra-luxury models, such as those from Porsche and Maserati, indicating market adjustments in response to the new tax policy [3] - Several domestic brands have targeted the million-yuan luxury car market, launching new products like BYD's Yangwang U8 and Hongqi's Jin Kuihua Guo Ya, although these models have yet to gain significant market traction [3]

Core Insights - The Chinese luxury car market is experiencing a significant shift, with traditional luxury brands like Maserati, Bentley, and Rolls-Royce facing declining sales, while domestic brands are aggressively entering the million-level luxury car segment [1][9][20] - Maserati's pricing strategy has changed dramatically, with the Grecale model's price dropping to 38.88 million yuan, reflecting a broader trend of price reductions among traditional luxury brands [2][4] - Domestic luxury cars, such as the ZunJie S800 and BYD's Yangwang U8, are gaining traction, with the ZunJie S800 achieving over 6,500 pre-orders in its first month [10][16] Traditional Luxury Brands Struggling - Maserati's sales in China have plummeted, with only 384 units sold in the first five months of the year, a stark contrast to 14,400 units in 2017 [4][5] - Other luxury brands are also experiencing declines, with Bentley's sales down 20%, Rolls-Royce down 23%, and Ferrari down 14% in the same period [9] - The overall trend indicates a slowdown in purchasing power among high-end consumers, impacting the sales of ultra-luxury brands [9] Rise of Domestic Luxury Cars - Domestic brands are increasingly targeting the luxury market, with at least seven brands launching million-level luxury vehicles in recent years [16] - The ZunJie S800 is positioned to attract traditional luxury car buyers, emphasizing identity and experience, while other brands like NIO and BYD are focusing on technology and performance [16][20] - The emergence of these domestic luxury vehicles is reshaping consumer perceptions of luxury, moving away from traditional brand loyalty [20] Changing Definition of Luxury - The definition of luxury is evolving, with consumers now valuing unique features and digital integration over brand history [20] - The success of domestic luxury cars is prompting a reevaluation of what constitutes luxury in the automotive industry, as they challenge the dominance of foreign brands [20] - The shift in consumer preferences is leading to a more diverse understanding of luxury, influenced by technological advancements and changing consumer habits [20]