Group 1: Market Dynamics - The luxury car market is undergoing a significant adjustment, with BBA (BMW, Mercedes-Benz, Audi) showing a differentiated trend: BMW is leading, Mercedes-Benz is under pressure, and Audi is catching up [1] - BMW is the only company among BBA to achieve positive sales growth, with global deliveries reaching 588,300 units in Q3, up 8.8% year-on-year, and a total of 1,795,900 units in the first three quarters, up 2.4% [1] - In contrast, Mercedes-Benz's Q3 global sales fell to 525,300 units, down 12% year-on-year, with a total of 1,601,600 units in the first three quarters, down 9% [1][3] - Audi's Q3 global sales were 397,100 units, a decrease of 2.5%, with a total of 1,191,100 units in the first three quarters, down 4.8% [1] Group 2: Challenges in the Chinese Market - The Chinese market poses a significant challenge for BBA, with BMW's Q3 deliveries in China slightly declining by 0.4% to 147,100 units, and a cumulative drop of 11.2% to 464,000 units in the first three quarters [3] - Mercedes-Benz faced a more severe decline, with Q3 deliveries in China plummeting 27% to 125,000 units, and a total drop of 18% to 418,000 units in the first three quarters [3] - Audi's sales in China showed signs of recovery, with its joint venture reporting a 13.5% increase in sales to 58,000 units in the first three quarters [3] Group 3: Pricing and Competitive Pressure - The pricing structure of BBA is under pressure, particularly in the 200,000 to 400,000 RMB price range, where local brands are challenging entry-level models [4] - In the 200,000 to 300,000 RMB segment, brands like Zeekr and Tesla are eroding BBA's market share with better performance and value [4] - BMW has revised its profit forecast for 2025, expecting a pre-tax profit "slightly below" last year's 10.97 billion euros (approximately 90.98 billion RMB) due to increased tariff costs and support for local dealers [4][5] Group 4: Electrification Strategies - BBA's electrification strategies are diverging, with BMW leading, Mercedes-Benz aggressively pushing forward, and Audi taking a more pragmatic approach [6] - BMW's electric vehicle sales reached 323,000 units in the first three quarters, up 10% year-on-year [7] - Mercedes-Benz is launching a significant product offensive, with plans to introduce at least 40 new models by the end of 2027, including the new electric GLC targeting the Chinese luxury electric SUV market [8] - Audi is adjusting its electric strategy, focusing on a balanced approach between long-term electric goals and flexible product offerings, with new models like the Q6L e-tron [9] Group 5: Current Market Trends - The hybrid market remains a crucial support for BBA, with BMW's hybrid vehicle sales growing 8% to 152,000 units in Q3 [9] - The pure electric market is outpacing hybrids in China, with a year-on-year growth of 32.4% in September, indicating a shift in consumer preference [9] - As BBA collectively intensifies its focus on electric products, a competitive battle for market share in the future landscape is unfolding in China [9]

记者丨焦文娟 编辑丨张明艳 豪华车市场格局正加速调整，BBA呈现"宝马领跑、奔驰承压、奥迪追赶"的分化态势。 宝马是BBA中唯一实现销量正增长的企业。第三季度销量数据显示，宝马全球交付量达到58.83万辆， 同比增长8.8%，推动前三季度累计销量至179.59万辆，同比增长2.4%。在近180万辆的规模上，其在北 美与欧洲市场的强劲表现，抵消了中国市场下跌的压力。 相比之下，奔驰和奥迪则面临着更大的销量压力。梅赛德斯-奔驰集团第三季度全球销量为52.53万辆， 同比、环比分别下滑12%、4%；其前三季度累计销量为160.16万辆，同比减少9%。 （宝马分区域销量，来源：宝马官方） 奔驰面临的压力更为明显。三季度，奔驰在中国市场的交付量同比暴跌27%至12.5万辆，前三季度的销 量则下滑了18%至41.8万辆。中国仍是其全球跌幅最大的市场。 奥迪虽未直接披露全球口径的在华销量，但合资公司数据显示回暖迹象：一汽奥迪前三季度销量为5.8 万辆，同比增长13.5%；上汽奥迪今年9月终端销量5700辆，同比增长90%。 奥迪三季度全球销量为39.71万辆，同比下降2.5%；前三季度累计销量为119.11万辆，同比下降4 ...

Core Viewpoint - The luxury car market is undergoing a significant adjustment, with BBA (BMW, Mercedes-Benz, Audi) showing a differentiated performance: BMW is leading, Mercedes-Benz is under pressure, and Audi is catching up [1]. Group 1: Sales Performance - BMW is the only company among BBA to achieve positive sales growth, with global deliveries reaching 588,300 units in Q3, a year-on-year increase of 8.8%, and a total of 1,795,900 units for the first three quarters, up 2.4% [1]. - Mercedes-Benz's Q3 global sales were 525,300 units, down 12% year-on-year and 4% quarter-on-quarter, with a total of 1,601,600 units for the first three quarters, a decrease of 9% [1]. - Audi's Q3 global sales were 397,100 units, a decline of 2.5% year-on-year, with a total of 1,191,100 units for the first three quarters, down 4.8% [1]. Group 2: Market Challenges - The Chinese market has become a common challenge for BBA, with BMW's Q3 deliveries in China slightly decreasing by 0.4% to 147,100 units, and a cumulative decline of 11.2% to 464,900 units for the first three quarters [3][4]. - Mercedes-Benz faced a significant drop in China, with Q3 deliveries plummeting 27% to 125,000 units and a total decline of 18% to 418,000 units for the first three quarters, marking it as the largest market decline for the brand [5]. - Audi's sales in China showed signs of recovery through its joint ventures, with a 13.5% increase in sales for the first three quarters [5]. Group 3: Pricing and Competition - The pricing structure of BBA is under pressure, particularly in the 200,000 to 400,000 RMB price range, where domestic brands are challenging BBA's entry-level models [6]. - In the 200,000 to 300,000 RMB segment, brands like Zeekr and Tesla are offering better performance or value, while in the higher segments, NIO and Li Auto are competing for core customers [6]. - BMW has adjusted its profit forecast for 2025, expecting a pre-tax profit "slightly lower" than last year's 10.97 billion euros (approximately 90.98 billion RMB) due to higher-than-expected tariff costs and financial support for local dealers [6]. Group 4: Electrification Strategies - BBA's electrification paths are diverging, with BMW leading, Mercedes-Benz aggressively pushing, and Audi taking a pragmatic approach [8]. - BMW's electric vehicle deliveries reached 323,000 units in the first three quarters, a year-on-year increase of 10% [8]. - Mercedes-Benz is launching a major product offensive with its new electric GLC targeting the luxury electric SUV market in China, while also building a cooperative ecosystem for intelligent driving [8][9]. - Audi is adjusting its electric strategy, focusing on a balanced approach between long-term electric goals and flexible product offerings, with plans for new electric models [11]. Group 5: Market Trends - The hybrid market remains a crucial support, with BMW's hybrid vehicle sales increasing by 8% to 152,000 units in Q3, while Mercedes-Benz delivered 96,000 hybrid vehicles, up 10% [8]. - The pure electric market is growing rapidly, with a year-on-year increase of 32.4% in September, surpassing hybrid and extended-range vehicles [8].

Domestic News - In August, China's power battery installation volume reached 62.5 GWh, with a month-on-month increase of 11.9% and a year-on-year increase of 32.4%. Lithium iron phosphate batteries accounted for 82.5% of the total installation volume, with a year-on-year growth of 47.3% [5] - Hunan Province's export of "new three samples" products, including electric vehicles and lithium-ion batteries, surged by 77.8% to 12.69 billion yuan in the first eight months of the year [6] - Beijing Benz's new pure electric CLA model has officially rolled off the production line, featuring an 866 km range under CLTC conditions and is expected to be launched this autumn [7] - Ora's first pure electric SUV is set to debut soon, as indicated by a teaser released by Great Wall Motors [8] - The first HarmonyOS Intelligent User Center has opened in Wuhan, marking the rapid implementation of the Intelligent brand strategy 2.0 [10] - BYD's high-end brand Yangwang plans to enter the UK market by 2027, with a focus on competing against established luxury brands [11] - Horizon Robotics and Hello have signed a strategic cooperation agreement to develop low-cost, high-reliability autonomous driving technology for Robotaxi services [12] - WeRide has launched its autonomous minibus in Leuven, Belgium, marking its entry into the eleventh global market [13] Foreign News - In August, electric vehicle sales in the U.S. reached a record high of 146,332 units, accounting for 9.9% of total vehicle sales, driven by a surge in purchases before the expiration of a $7,500 tax credit [15] - Mexico is seeking to raise tariffs on Asian-made cars to a maximum of 50% to protect local jobs, with an estimated 320,000 jobs directly related to these products [16] - Honda will launch its new micro EV "N-ONE e:" on September 12, with a range of 295 km and a new charging network service called "Honda Charge" [16][17] - Nissan's CEO announced plans to accelerate the new vehicle launch process, aiming to reduce development time from over 50 months to 37 months to better respond to market trends [17] Commercial Vehicles - Volvo has surpassed 1 million connected heavy trucks globally, emphasizing the importance of digitalization and connectivity in enhancing operational efficiency [19] - FAW Jiefang's "6DV Super Factory" has been recognized as an excellent intelligent factory by the Ministry of Industry and Information Technology, showcasing its leadership in digital transformation [20][21] - BYD has delivered its 5,000th electric bus in Europe, reinforcing its leadership in the electric public transport sector [22] - Suzhou King Long has delivered 450 units of its high-end zero-carbon electric buses to Chile, contributing to the country's carbon neutrality goals [23][24]

Core Viewpoint - The article discusses the decline of Maserati in the Chinese luxury car market, highlighting its recent drastic price cuts and poor sales performance, which have led to speculation about potential collaborations with Chinese automaker Chery to revitalize its brand and product offerings [6][10][41]. Group 1: Sales Performance and Market Position - Maserati's sales in China have plummeted, with only 384 units sold in the first five months of the year, representing a 44% year-on-year decline, significantly worse than other luxury brands [11][35]. - The brand's global sales also suffered, with a total of 11,300 units sold in 2024, down 57% year-on-year, leading to a reported loss of €260 million (approximately ¥2.18 billion) [15][37]. - The drastic promotional pricing for models like the Grecale, now available for as low as ¥388,800, contrasts sharply with its official starting price of ¥650,800, indicating a desperate attempt to attract buyers [10][11]. Group 2: Brand Image and Consumer Perception - Maserati's image has been tarnished by its association with micro-businesses and aggressive marketing tactics, which have led to a perception of the brand as a "wealth flaunting tool" rather than a luxury vehicle [28][30]. - The brand's reputation suffered further due to quality issues and high-profile incidents, such as the 2019 accident involving a Maserati, which damaged its standing in the market [31][33]. - The shift in consumer interest towards domestic luxury brands, such as BYD's Yangwang, has intensified competition and further eroded Maserati's market share [36][37]. Group 3: Strategic Challenges and Future Outlook - Maserati's frequent changes in ownership have resulted in inconsistent brand strategy and product offerings, contributing to its current struggles in the competitive luxury car market [40][41]. - The company is exploring partnerships, such as the rumored collaboration with Chery, to enhance its electric vehicle lineup and regain market relevance [6][41]. - Despite the challenges, Maserati's new models, like the next-generation GT, continue to receive positive reviews from automotive media, indicating potential for recovery if strategic adjustments are made [37][41].

Core Viewpoint - Maserati is facing significant challenges in the Chinese luxury car market, with declining sales and aggressive discounting strategies to attract customers, indicating a potential financial crisis for the brand [4][15][43]. Group 1: Sales Performance and Market Position - Maserati's sales in China have drastically declined, with only 384 units sold in the first five months of the year, representing a 44% year-on-year drop, which is significantly worse than other luxury brands [11][15]. - The brand's global sales also suffered, with a total of only 11,300 units sold, down 57% year-on-year, leading to a reported loss of €2.6 billion (approximately ¥21.8 billion) [15]. - The aggressive pricing strategy, such as offering the Grecale SUV for as low as ¥38.88 million, has drawn attention but reflects the brand's struggle to maintain its luxury image [9][10]. Group 2: Brand Image and Consumer Perception - Maserati's image has been tarnished by its association with micro-businesses and aggressive marketing tactics, leading to a perception of being a "cheap luxury" brand [20][28]. - The brand's past reputation as a symbol of wealth and status has been compromised, with high-net-worth individuals now concerned about being associated with a brand perceived as a "micro-business car" [28][30]. - Quality issues, including frequent recalls, have further damaged Maserati's reputation, contributing to its declining sales [29][30]. Group 3: Competitive Landscape and Strategic Challenges - The rise of domestic luxury brands, such as BYD's Yangwang, has intensified competition in the luxury car market, making it harder for Maserati to regain its foothold [36]. - Maserati's product lineup lacks competitive electric vehicles, with its current offerings failing to meet market demands for sustainable options [37]. - The brand's history of frequent ownership changes has led to inconsistent strategic direction, complicating its ability to establish a clear market identity [39][42].

Core Insights - Maserati, once a symbol of luxury, is facing declining interest and sales due to aggressive price cuts and changing consumer perceptions in the ultra-luxury market [1][2][4] Group 1: Sales and Market Position - Maserati's sales in China have plummeted, with only 384 units sold in the first five months of the year, representing a 44% year-on-year decline [7][9] - The brand's total global sales dropped by 57% in 2024, with a reported loss of €2.6 billion (approximately ¥21.8 billion) [9] - The aggressive pricing strategy, with models like the Grecale being offered for as low as ¥38.88 million, has raised concerns about the brand's luxury status [5][7] Group 2: Brand Image and Consumer Perception - Maserati's image has been tarnished by its association with "micro-business" marketing tactics, leading to a perception of being a status symbol for lower-tier consumers [16][17] - The brand's past reputation as a high-end luxury vehicle has been compromised, as it struggles to attract its traditional affluent customer base [16][26] - The shift in consumer interest towards domestic luxury brands, such as BYD's Yangwang, has further pressured Maserati's market position [24] Group 3: Strategic Challenges - Maserati is reportedly considering partnerships, such as a potential collaboration with Chery for electric vehicle platforms, to revitalize its product offerings [2][26] - The brand's failure to effectively transition to the electric vehicle market has left it lagging behind competitors [25][26] - Ongoing financial difficulties have led to speculation about the potential sale of Maserati by its parent company Stellantis [9][26]

Core Viewpoint - The recent adjustment of the consumption tax policy for ultra-luxury cars in China aims to regulate high-end consumption, promote the development of new energy vehicles, and invigorate the second-hand car market [7][22][24]. Group 1: Market Reactions - Following the announcement of the tax adjustment on July 17, there was a temporary surge in customer traffic at a Land Rover dealership, particularly on July 19, with cars priced over 900,000 yuan selling out quickly [2]. - However, after July 20, customer inquiries sharply declined, indicating that the initial excitement was short-lived despite manufacturer subsidies [2][4]. - Some dealers reported a significant increase in customer traffic and sales immediately after the policy announcement, while others noted minimal impact on their business [5][4]. Group 2: Tax Policy Details - The new policy lowers the consumption tax threshold for ultra-luxury cars from 1.3 million yuan to 900,000 yuan, effective from July 20, 2025, and includes various types of vehicles [2][12]. - The policy specifies that second-hand ultra-luxury cars will not be subject to consumption tax to avoid double taxation [2][4]. - The adjustment is seen as a means to guide rational consumption and limit excessive spending on luxury vehicles [7][8]. Group 3: Implications for the Automotive Industry - The tax adjustment is expected to increase the cost of purchasing new ultra-luxury vehicles, potentially affecting sales in this segment [4][7]. - The policy is also anticipated to benefit the second-hand luxury car market, as the exemption from consumption tax may lead to increased demand [5][20]. - The adjustment aligns with the government's goal of promoting green technology and supporting the development of new energy vehicles by reducing production costs for these vehicles [9][22]. Group 4: Historical Context and Future Outlook - The consumption tax on ultra-luxury cars was first implemented in 2016, and the recent changes reflect ongoing shifts in market dynamics and consumer behavior [12][13]. - The adjustment is part of a broader strategy to enhance tax fairness and encourage the transition to low-carbon vehicles, with expectations of increased competition between domestic and imported luxury brands [21][24]. - The rapid implementation of the policy, with only a three-day buffer period, indicates a proactive approach to market changes and aims to prevent speculative behavior among dealers and consumers [15][18].

Core Insights - Multiple companies reported significant growth in electric vehicle (EV) sales for July, indicating a robust market performance in the EV sector. Group 1: Sales Performance - BYD achieved sales of 344,296 units in July, a slight increase from 342,383 units year-on-year, with overseas sales of passenger cars and pickups reaching 80,178 units, up 159.5% [9] - SAIC-GM-Wuling reported total global sales of 123,341 units, a year-on-year increase of 13.7%, with new energy vehicle sales at 73,901 units, up 50.9% [11] - Leap Motor's sales reached 50,129 units, marking its first month surpassing 50,000 units, with a year-on-year growth exceeding 126% [15] - Xpeng Motors delivered 36,717 vehicles, a year-on-year increase of 229% and a month-on-month increase of 6%, achieving a historical high for monthly deliveries [18] - Li Auto delivered 30,731 vehicles, showing a year-on-year decline of 40% and a month-on-month decline of 15.3% [21] - Xiaomi's deliveries exceeded 30,000 units, driven by the launch of its first electric SUV, YU7 [23] - Deep Blue's sales reached 27,169 units, reflecting a year-on-year growth of 62% [28] - GAC Aion sold 26,557 units, with a strong charging infrastructure supporting its growth [32] - NIO delivered 21,017 vehicles, with a year-to-date growth of 25.2% [36] - Zeekr sold 16,977 units, maintaining a consistent monthly sales performance [38] - Lantu achieved sales of 12,135 units, with a year-on-year increase of 102% [40] - Avita's sales reached 10,062 units, marking a year-on-year growth of 178% [41] - ARCFOX delivered 9,436 units, with a year-on-year increase of 50.35% [45] - Zhiji delivered 7,027 units, with a month-on-month increase of 16.6% [47] - Hongmeng Zhixing's total sales reached 47,752 units, maintaining a leading position among new energy and luxury brands [51] Group 2: Market Trends and Developments - The overall performance of the EV market in July indicates strong consumer demand and competitive dynamics among various manufacturers [2][3] - The introduction of new models and expansion of sales channels, including international markets, are key strategies driving growth for several companies [15][23][28] - The competitive landscape is intensifying, with some companies facing challenges in maintaining growth rates amid increasing market competition [21]

Core Viewpoint - The recent adjustment of the consumption tax threshold for super luxury cars from 1.3 million yuan to 900,000 yuan is expected to significantly impact the luxury car market, particularly affecting brands like Porsche and Mercedes-Benz that fall within the new tax range [1][3][18] Group 1: Policy Changes - The consumption tax threshold for super luxury cars has been lowered from a retail price of 1.3 million yuan (excluding VAT) to 900,000 yuan [1][4] - The new policy will take effect shortly after its announcement, leaving little time for car manufacturers to adapt [1][3] Group 2: Market Reactions - Consumers are reacting quickly to the policy change, with reports of increased sales activity in luxury car showrooms prior to the implementation date [8][9] - Brands like Porsche, Mercedes-Benz, and BMW are expected to be most affected, as many of their models now fall within the taxable range [6][11] Group 3: Competitive Landscape - The adjustment may intensify competition among luxury car manufacturers, as they may need to reconsider pricing strategies to maintain market share [11][18] - If luxury brands do not adjust prices, potential buyers may shift their interest towards second-hand vehicles or domestic luxury brands that are not affected by the new tax [13][15] Group 4: Impact on Different Segments - The policy change primarily impacts traditional fuel-powered luxury vehicles, while electric and fuel cell vehicles are less affected [12][18] - The adjustment could create opportunities for electric vehicles priced just below the new threshold, making them more attractive to consumers [16]