2025.07. 18 本文字数：924，阅读时长大约1.5分钟 作者 | 第一财经 武子晔 超豪华车消费税政策迎来调整。 7月17日，财政部、税务总局发布公告明确，将超豪华小汽车征收范围由零售价格（不含增值税） 130万元/辆调整为90万元/辆，同时将各种动力类型汽车（含纯电动、燃料电池等动力类型）的乘用 车和中轻型商用客车纳入征收范围，政策自2025年7月20日起执行。 中国汽车流通协会专家李颜伟提供的数据显示，2025年上半年，零售价格在101.7万元（新车价格为 90万元，含税开票价格为101.7万，其中增值税13%为11.7万）以上的超豪华车累计销售3.7万辆， 同比下滑49%。细分动力类型来看，传统燃油车仍是绝对主力，销售3.3万辆，占比近90%。也就是 说，超豪华车市场仍高度依赖传统燃油车型，这部分车型是本次政策调整的主要影响对象。 市场集中度较高的头部品牌将成为政策调整的直接承压者。上述数据显示，奔驰以48%的份额稳居 该市场首位，上半年销售1.6万辆；路虎紧随其后，占23%份额，销量达8500辆；而保时捷、雷克萨 斯、宾利分别占18%、8%和3%，销量为6800辆、3000辆和1100辆。 ...

Group 1 - The Chinese Ministry of Finance and the State Taxation Administration announced a change in the consumption tax policy for ultra-luxury cars, lowering the retail price threshold from 1.3 million yuan to 900,000 yuan [1][2] - The new policy will take effect on July 20, 2025, and will include various types of vehicles, such as pure electric and fuel cell cars, expanding the scope of the consumption tax [1] - In the first half of 2025, sales of ultra-luxury cars priced above 1.017 million yuan fell by 49%, with traditional fuel vehicles making up nearly 90% of sales, indicating a heavy reliance on this segment [1][2] Group 2 - Major brands in the ultra-luxury car market, such as Mercedes-Benz, Land Rover, and Porsche, will face direct pressure from the policy adjustment, with Mercedes-Benz holding a 48% market share [2] - The previous consumption tax threshold was based on a new car price of 1.3 million yuan, and the adjustment will primarily affect vehicles priced between 1.017 million and 1.469 million yuan [2] - The adjustment is expected to increase consumer costs by several tens of thousands of yuan, potentially leading price-sensitive consumers to delay purchases or shift to lower-priced models [2] Group 3 - There have been significant discounts on certain ultra-luxury models, such as those from Porsche and Maserati, indicating market adjustments in response to the new tax policy [3] - Several domestic brands have targeted the million-yuan luxury car market, launching new products like BYD's Yangwang U8 and Hongqi's Jin Kuihua Guo Ya, although these models have yet to gain significant market traction [3]

Core Viewpoint - The adjustment of the consumption tax scope for ultra-luxury cars is a normal and reasonable response to significant changes in market promotional prices, promoting rational consumption and sustainable development [1] Group 1: Tax Adjustment Rationale - The adjustment is beneficial for guiding reasonable consumption and aligns with green and sustainable development goals [1] - The ultra-luxury car segment constitutes only about one-thousandth of the overall car market, thus having no impact on general consumers [1] Group 2: Market Price Changes - The average price of luxury cars has decreased from 1.3 million yuan to approximately 900,000 yuan, with the corresponding tax-inclusive price being 1.45 million yuan, consistent with the tax policy baseline established in 2016 [1] - The adjustment to a tax base of 900,000 yuan for ultra-luxury cars is deemed reasonable, reflecting changes in the car market and ensuring relative stability in the tax base without expanding the tax scope [1]