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“小众破局”实验:猛士汽车如何进军大众市场?
12月26日,东风猛士M817第10000辆整车正式下线。仪式后,猛士汽车总经理万良渝及其核心管理团队首次系统披露了品牌从 军用越野向智能电动越野转型的战略路径,并公布了面向2030年的系统性变革计划。在竞争日趋白热化的中国高端新能源汽车 市场中,猛士正试图以"智能越野"为差异化支点,撬动一个曾被视作小众的细分市场,并将其推向大众化。 猛士的起点深深烙印着东风汽车的军用越野基因。万良渝在恳谈会上回顾了品牌的"根":从被誉为"功臣车"的中国第一款自主 研发批量生产越野车EQ240,到在汶川地震中率先抵达震中的第一代军猛士,再到荣获国家科技进步一等奖的现役军用车 型,"在燃油越野时代,东风是越野车当之无愧的王者。" 面对2026年及更远的2030年,猛士正式启动了名为"登峰行动"的系统战略。万良渝强调,这并非单纯的市场选择,而是"使 命",是一场涵盖组织、产品、技术、生态四个维度的深度变革。 在组织层面,猛士正在打造"用户直联"的敏捷体系,推行"3个1"响应机制:用户问题10分钟响应、1小时确定方案、1天内完成 方向闭环。为实现这一目标,猛士全面引入了华为的IPD(集成产品开发)与IPMS(集成营销与服务)管理体 ...
新华网:东风汽车新能源年度销量突破100万辆
Xin Hua Wang· 2025-12-26 10:38
东风汽车是我国三大央企汽车集团之一,其前身是始建于1969年的第二汽车制造厂,目前在十堰、襄阳、武汉、广州等地拥 有生产基地。近年来,东风汽车正加快向电动化、网联化、智能化转型的步伐。 编辑:熊展平 据了解,此次下线仪式使用的猛士M817车型是猛士推出的第二款产品。东风汽车造车底蕴深厚,近年切入民用新能源越野市 场,先后推出猛士917与猛士M817两款车型。此次猛士M817第1万辆整车下线,标志着该品牌市场认可度正持续提升。 数据显示,2025年,东风汽车新能源汽车销量破百万辆,同比增长22%,自主品牌销量超过150万辆,同比增长12%,自主品 牌占总销量比重达63%。其中,猛士销量增长近3倍,岚图销量增长近1倍,新能源与自主品牌成为拉动销量增长的主要力量。 新华网武汉12月26日(记者龚联康)26日上午,在武汉经开区猛士科技总装工厂,随着新能源越野车型猛士M817的第1万辆 整车驶出灯光通道,东风汽车2025年度新能源汽车100万辆销量目标宣告达成,相关突破标志着湖北武汉推动汽车产业新能源与 智能网联转型取得新成效。 近年来,顺应汽车产业电动化、智能化变革浪潮,东风汽车坚持"自主与合资并行、新能源与燃油车并 ...
“猛士”亮相中国越野生态发展大会
Xin Lang Cai Jing· 2025-12-23 03:34
12月18日-21日,以"越野生态,聚势襄阳"为主题的2025第三届中国越野生态发展大会暨中国汽车工业协会越野车分会年会在襄 阳举行。本届大会由中国汽车工业协会作为指导单位,襄阳达安汽车检测中心有限公司协办,猛士科技作为独家战略合作伙伴 承办。在大会举办的越野生态展上,猛士科技旗下猛士917与猛士M817,东风越野车有限公司旗下东风猛士系列车型亮相,展 示了东风在越野车领域的创新实力和成果。 ...
为什么智能化的发展速度是电动化的两倍?
汽车商业评论· 2025-12-19 23:05
Core Viewpoint - The automotive industry is experiencing rapid advancements in both electrification and intelligence, with the pace of smart technology development outstripping that of electrification, indicating a transformative shift in vehicle capabilities and user experience [4][10][14]. Group 1: Electrification and Intelligence Progress - Electrification has progressed from 1% to 30% over ten years, while the advancement of L2+ smart technology has achieved the same percentage in just five years, highlighting that the smart technology development speed is twice that of electrification [10][14]. - The future of vehicles will rely heavily on image technology, which is expected to account for 80% of vehicle information transmission, serving as a crucial foundation for the rapid development of smart technology [10][11]. Group 2: Smart Driving and Cabin Technology - By 2025, high-speed Navigation on Autopilot (NOA) will be standard in all new vehicles, with urban NOA expected to achieve parity by 2026, and Level 3 (L3) automation anticipated to be mainstream by 2027 [14][16]. - The development of smart cabins has progressed through various stages, with the current phase being the integration of 5G and large models, leading to a significant enhancement in user experience and personalized services [13][16]. Group 3: Future Automotive Trends - The future of vehicles is envisioned as intelligent companions that can autonomously execute commands, connect with the internet, and provide emotional value to users, transforming the automotive experience [17][18]. - The architecture of future vehicles will evolve towards modular designs and advanced electronic frameworks, enabling greater flexibility and integration of smart technologies [20][21]. Group 4: Industry Innovations and Company Initiatives - Dongfeng Warriors Technology has pioneered the integration of electrification in off-road vehicles, launching innovative models that combine advanced power systems and smart technologies [21]. - The company aims to continue advancing in emotional intelligence and cross-domain integration, striving to enhance user experiences and establish vehicles as emotional partners [21].
科技跃迁 赋能未来 东风汽车加速提质向“新”
Xin Hua Wang· 2025-12-18 02:47
12月16日,在2025中国汽车软件大会上,东风汽车"天元 OS"正式开源行业首个覆盖AP标准中间件的"跨域中间件"产品,这是东风汽车携手十余家行业伙 伴,共同推动中间件技术在智能汽车领域落地与应用的关键一跃,也是东风汽车"十四五"以来始终坚持科技自立自强、以新质生产力驱动转型发展的创新实 践。 天元OS开源进程进入关键阶段 五年来,中国汽车产业快步迈入了以"质量跃升"和"价值突破"为核心的"下半场",在"加快发展新质生产力""扎实推进高质量发展"的明确指引下,东风汽车 锚定高水平科技自立自强的战略目标,以科技创新为核心驱动力,用一系列实打实的创新成果,诠释了新质生产力对企业发展的强劲引领作用,书写出助力 中国汽车产业高质量发展的"东风答卷"。 战略引领 筑牢科技创新的"四梁八柱" 发展新质生产力,不能依赖零散的技术突破,必须有体系化、系统性的支撑。东风汽车于"十四五"开局之年,便开启了从传统汽车制造企业向科技型企业的 战略跃迁。 2021年,东风汽车发布"东方风起"计划与科技创新"跃迁行动","为用户提供优质汽车产品和服务的卓越科技企业"这一定位的升维,标志着东风汽车的发展 逻辑从规模驱动转向创新驱动与价值 ...
武汉汽车南下深圳获2000台订单,车谷消费券首次落地大湾区
Chang Jiang Ri Bao· 2025-11-19 12:10
Core Points - The event "2025 Dongfeng Wanli Shenzhou Tour" was held in Shenzhen, marking the first implementation of "Car Valley" consumption vouchers in the Greater Bay Area, allowing cross-regional benefits [1][6] - A total of approximately 2,000 vehicles were ordered during the event, showcasing the strong demand for "Wuhan-made" and "Car Valley-made" vehicles [1][6] Group 1 - The event featured over ten models of Dongfeng vehicles, including the new Lantu Dreamer and Lantu Taishan, attracting significant local interest [2][3] - Consumers can enjoy subsidies ranging from 2,000 to 6,000 yuan when purchasing "Car Valley" vehicles, with the promotion running until December 31, 2025 [6] - Dongfeng's Vice General Manager emphasized Shenzhen's role as a key market for the company, highlighting its similarities with Wuhan in terms of openness and innovation [6] Group 2 - The event also showcased agricultural products from Wuhan, indicating a broader promotional strategy beyond just automotive [6] - This event marks the first time the "Dongfeng Wanli Shenzhou Tour" has entered South China, with plans for further promotions in ten major cities nationwide [6]
聚焦2025北欧论坛丨东风汽车集团有限公司董事长、党委书记杨青:东风产品将于2026年实现北欧五国市场全覆盖
Sou Hu Cai Jing· 2025-10-15 08:32
Group 1 - The core viewpoint is that Dongfeng Motor Corporation is deepening its strategic cooperation in the Nordic market, highlighting its global development achievements [2] - Dongfeng has sold 1.7 million vehicles and delivered 1.76 million vehicles in the first three quarters of this year, with 680,000 of those being new energy vehicles, aiming to exceed 1 million for the year [2] - The company has established 7 marketing subsidiaries overseas, exporting to over 150 countries and regions, with overseas sales exceeding 180,000 vehicles in the first nine months, including 48,000 in Europe, where new energy vehicles accounted for over 58% [2] Group 2 - Dongfeng plans to enhance its strategic layout in Northern Europe and Europe, accelerating product launches and brand promotion while expanding market presence and local construction [3] - The company aims to contribute to the economic and social development of Northern Europe by improving infrastructure, accelerating charging infrastructure development, and promoting product standards and battery certification systems [3] - Dongfeng will leverage the advantages of Hubei's automotive industry in scale, innovation, and logistics to support the region's development and fulfill its role as a leading enterprise [3]
9岁小车手驾1982年经典车型飘移 全国精英车手点赞武汉国际赛道
Chang Jiang Ri Bao· 2025-10-03 00:50
Core Insights - The China Drift Championship and the "Good Driver" competition took place at the Wuhan International Circuit, showcasing a thrilling display of speed and skill among elite drivers [3] - The new professional circuit received positive feedback from participants, enhancing the overall racing experience compared to previous events held at the Wuhan Sports Center [3] - The event attracted over 20,000 spectators over two days, indicating strong public interest in motorsport [6] Industry and Event Highlights - The event featured a young talent, a 9-year-old driver named Xu Tianqi, who competed in a classic 1982 model, highlighting the growing interest in motorsport among younger generations [3] - Accompanying activities such as an automotive music festival and a trunk market created a comprehensive automotive culture experience for attendees [4] - The event is expected to generate over 10 million yuan in consumer spending, promoting the integration of cultural, sports, and tourism sectors in the region [6]
猛士总经理万良渝:明确深化华为合作与生态构建战略方向
Jing Ji Guan Cha Bao· 2025-10-01 04:36
Core Insights - The new general manager of Mengshi Technology, Wan Liangyu, has outlined three strategic directions: deepening cooperation with Huawei, building a partner ecosystem, and strengthening user operations [1] - This marks a significant move for the Mengshi brand, which aims to accelerate its presence in the smart off-road vehicle market through enhanced intelligence and channel development [1] Group 1: Strategic Directions - The collaboration with Huawei will extend across multiple dimensions, including product definition, technology research and development, and marketing promotion, to strengthen Mengshi's competitive edge in the luxury smart off-road sector [1] - Mengshi is exploring new channel construction models in partnership with Huawei, aiming to integrate the DFSW sales system with Huawei's channel methodologies to create a more competitive terminal network [1] Group 2: Recent Developments - In September, Dongfeng Group established a joint venture for smart off-road vehicles, which is seen as a key move to enhance the technical support for the Mengshi brand [1] - The Mengshi brand has already launched China's first luxury electric off-road technology solution, the M TECH architecture, in 2022, and this year introduced a luxury smart off-road technology solution in collaboration with Huawei [2]
东风猛士新高管一封信致经销商:深化与华为合作 赋能每位用户
Zheng Quan Ri Bao Wang· 2025-09-29 13:44
Group 1 - Dongfeng Motors' subsidiary, Dongfeng Warrior, is focusing on user-centric development, deepening cooperation with Huawei, and building a partner ecosystem to enhance its smart off-road vehicle brand [1][2] - The company aims to address unmet user needs by innovating in technology and product offerings, including the launch of the MTECH luxury electric off-road technology solution and the collaboration with Huawei on a luxury smart off-road technology solution [1] - Dongfeng Warrior has developed a strong product lineup, including the M917 and the M817, which is positioned as the "smart off-road first vehicle" in China, showcasing a commitment to high-quality electric off-road vehicles [1] Group 2 - The partnership between Dongfeng Warrior and Huawei combines robust off-road capabilities with advanced smart technology, resulting in the M817, which has achieved strong sales upon launch [2] - The collaboration is seen as a strategic direction for both companies, with expectations for enhanced support and innovation in the smart off-road vehicle market [3] - Dongfeng Warrior plans to establish a "partner co-creation platform" to elevate partners from "pioneers" to "co-creators," aiming to capture opportunities in the new energy smart off-road market [3]