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为何餐馆都在统一提供免费柠檬水?
36氪· 2025-06-11 00:00
Core Viewpoint - The article discusses the rising trend of flavored water drinks in restaurants, which are replacing traditional plain water to enhance dining experiences and serve as a competitive advantage for eateries [4][6]. Group 1: Flavored Water Trends - Restaurants are increasingly offering a variety of flavored water drinks, such as lemon water, to improve taste and stimulate appetite, especially in areas with poor water quality [6][14]. - Citrus-flavored waters, including lemon, orange, and grapefruit, are popular due to their refreshing aroma and ability to enhance the dining experience [6][8]. - Other notable flavored waters include cucumber and mint water, which provide a unique taste and cooling sensation, appealing to customers during hot weather [10][11]. Group 2: Marketing and Economic Benefits - Offering flavored water instead of plain water can create a positive impression on customers, as it reflects a higher level of service and attention to detail [14]. - The cost of ingredients for flavored waters, such as lemon and mint, is relatively low, allowing restaurants to provide these drinks at minimal expense while avoiding additional charges for tea service [14][15]. - Unique regional drinks, like green bean soup in Beijing or Luo Han Guo tea in Guangdong, can differentiate restaurants and enhance their competitive edge [16][18]. Group 3: Seasonal Variations - In autumn and winter, restaurants tend to offer warm drinks like barley tea and sweet herbal teas to help customers warm up and stimulate appetite [20][21]. - The trend of "围炉煮茶" (gathering around to brew tea) has gained popularity, creating a social atmosphere during colder months [23]. Group 4: Health and Safety Considerations - Consumers should be cautious about the hygiene and safety of flavored waters, especially in summer, as improper storage of fresh fruits can lead to spoilage [24]. - Some restaurants may add excessive sugar to enhance the taste of flavored waters, which could pose health risks if consumed in large quantities [25][26].