Group 1 - The 28th Chengdu International Auto Show will take place from August 29 to September 7, serving as a key platform for the automotive industry in the western region of China and linking global automotive supply chains [1] - The theme of the exhibition is "Leading the Trend, Moving Towards New Directions," with nearly 120 automotive brands expected to participate, covering an exhibition area of 220,000 square meters across 12 halls and outdoor areas [1] Group 2 - Domestic brands will showcase their innovations in dedicated pavilions, with Chery Group presenting five brands and highlighting the debut of its luxury electric hybrid off-road series [2] - BYD will present its full lineup, including new technologies such as the "God Eye" system and "Megawatt Flash Charge," along with interactive experiences in an outdoor area [2][3] Group 3 - International and joint venture brands are focusing on "electrification" and "localization," with Mercedes-Benz and BMW showcasing new models and technologies, including the AMG CLE 53 and a special edition M3 [4][5] - Toyota will present its "three-in-one" exhibition lineup, featuring the bZ series alongside its partners, while Ford will debut its first intelligent electric all-terrain SUV [5] Group 4 - The exhibition will feature advancements in AI and battery technology, with companies like CATL showcasing innovative products such as sodium-ion batteries and dual-core battery systems [6] - The event will also include activities that integrate automotive culture with urban life, creating a festival atmosphere for attendees [7] Group 5 - The Chengdu International Auto Show aims to stimulate consumer activity in the western market, with government subsidies for vehicle purchases and promotional activities to enhance the buying experience [8] - The event will also promote a new economic ecosystem that combines vehicle consumption with tourism and local commerce [8]

Core Insights - The 2025 Chengdu International Auto Show is set to take place from August 29 to September 7, 2025, attracting nearly 120 automotive brands and expanding its exhibition area to 220,000 square meters, making it the largest A-level auto show in Southwest China [1][2] - The show will feature a significant presence of domestic brands, with a focus on new product launches and competitive strategies, reflecting the increasing market share of Chinese automotive brands, which reached 70.1% in July 2023 [2][3] - Luxury brands are also heavily participating, with notable new releases and showcases, indicating the strong purchasing power in the Southwest market [3][4] Industry Trends - The auto show will highlight the growing trend of domestic brands occupying larger exhibition spaces, with companies like Chery, BYD, and Great Wall Motors showcasing their latest models and technologies [2][3] - The integration of smart technology and electric vehicle innovations will be a key theme, with displays of AI robots and advanced battery technologies, signaling a shift towards the convergence of transportation and smart devices [4] Market Dynamics - The Chengdu Auto Show serves as a critical indicator for the future market landscape, with the increasing competition among domestic brands and the response from joint venture brands aiming to regain market share [2][3] - The event is expected to generate significant sales, as evidenced by last year's orders totaling 33,600 vehicles and a transaction value exceeding 5.8 billion yuan [1]