在今年5月31日至6月8日举行的粤港澳车展上，"犹抱琵琶半遮面"近半年的尊界S800，终于要正式上市。这辆由华为和江淮共同打造的大型轿车，目前预 售价为100万-150万元。 尊界S800要卖上百万，气质"很劳斯莱斯"是关键。不久前举行的上海车展上，源媒汇近距离看过尊界S800，从端庄、厚重的侧面造型，到大灯、门把手、 尾灯的星空灯饰点缀，都十分"劳里莱气"。 尊界S800 | 源媒汇摄 在中国品牌造车路上，早期有向路虎、宝马"看齐"的，近期流行向保时捷"致敬"，但敢向劳斯莱斯"靠拢"的，尊界S800是第一个。 而更关键的是，在尊界S800之后，陆续又有来者。 01 国产"莱斯莱斯"频频亮相 在2025年上海车展尊界S800所在的5.2展馆楼下，极氪也秀出了一辆"非常劳斯莱斯"的新车——极氪9X。和尊界S800不一样的是，极氪9X是一款SUV。 极氪9X | 源媒汇摄 在外形设计上，极氪9X对容易让人联想到劳斯莱斯的元素毫不忌讳。例如极氪9X前脸造型中最吸引眼球的"全球SUV最大"一体式格栅，官网甚至明示设 计借鉴了古代宫殿。而劳斯莱斯车型的标志之一，正是帕特农神庙样式的进气格栅。 在上海车展上的首次公开亮相 ...

Core Insights - The articles highlight the competitive landscape between traditional luxury car brands from Germany and emerging Chinese luxury brands, emphasizing the challenges faced by the former in the Chinese market [1][9][11] Group 1: Market Dynamics - Porsche's sales in China dropped by 42% year-on-year in Q1, with its share of global sales falling from 30% four years ago to 13.25% [1] - The emergence of Chinese luxury brands, such as BYD's Yangwang, Huawei's ZunJie, and Chery's Jetour, is reshaping the luxury car market, leveraging advancements in new energy and smart technology [1][2][4] Group 2: Product Launches and Innovations - Traditional luxury brands like Mercedes-Benz, BMW, and Audi are set to launch over 10 new models annually in China, focusing on new generation smart vehicles [2][6][7] - The ZunJie S800, developed by Huawei and JAC, has gained significant attention, with pre-orders exceeding 2,000 units within two hours of its unveiling [2][3] - Jetour's new luxury off-road series, including models like the G700 and G900, showcases advanced technologies and aims to disrupt the market [3][4] Group 3: Brand Positioning and Strategy - Traditional luxury brands emphasize heritage and brand value, while Chinese brands focus on "technological luxury" and innovative user experiences [2][11] - The competition is not just about products but also about redefining what luxury means in the automotive sector, with both sides vying for consumer preference [9][10][11] Group 4: Consumer Trends and Future Outlook - The shift in consumer preferences towards technology-driven luxury experiences is influencing the strategies of both traditional and emerging brands [10][11] - The ongoing battle for market share and brand definition will depend on how well these companies adapt to changing consumer expectations and technological advancements [11]

4月23日，2025上海国际车展上，奇瑞展台人潮涌动。展台上，奇瑞、星途、捷途、iCAR、智界五大品牌及53款重磅车型汇聚，鲲鹏超能电混、飞行汽 车、水陆两栖车等"海陆空"技术矩阵同步亮相；展台外，来自全球的5000名外宾齐聚打卡，众多海外达人现场直播，现场瞬间成为国际化交流的新舞台。 这一刻，中国汽车工业的全球化叙事有了具象化的新注脚——当全球汽车产业格局加速重构，奇瑞开启了一场从"产品输出"到"价值输出"的质变，重新定 义了中国汽车的全球形象。 海陆空黑科技"惊呆老外" 奇瑞向世界开源"中国智造" 上海车展的奇瑞展台犹如未来出行博物馆：陆地上，鲲鹏天擎发动机以48%热效率刷新行业纪录；天空中，三体复合翼飞行汽车陆空模式无缝切换，开启 城市三维交通想象；水域中，捷途纵横G900水陆两栖车在1.5米水深连续运行40分钟。这些曾被视为"科幻"的技术，如今在奇瑞展台上成为触手可及的现 实。 30000rpm超高速电机、大圆柱电池系统、氢燃料电池等创新成果，也一一亮相，迎来外媒的一众打卡。 受到全球用户喜爱的背后，是奇瑞始终为当地消费者提供最合适的产品与服务，并坚持"In somewhere，for somewhe ...

Core Viewpoint - Chery has transformed from a "follower" to a "definer" in the global automotive industry, showcasing its technological advancements and redefining the global image of Chinese automobiles through its "Technology Going Global 3.0" strategy [4][17]. Group 1: Chery's Global Presence - The Shanghai International Auto Show attracted significant attention to Chery, with over 5,000 overseas guests and industry media representatives, highlighting the company's growing global influence [1][4]. - Chery's exhibition showcased various technological innovations, including the Kunpeng engine with a thermal efficiency of 48%, and the amphibious vehicle Jetour Zhenghong G900, demonstrating China's comprehensive technological capabilities [1][15]. Group 2: Evolution of Chery's Global Strategy - Chery's international expansion can be categorized into three phases: - Phase 1 (1.0): Product export phase, focusing on cost-effectiveness to enter international markets, with over 1 million vehicles exported from 2001 to 2010 [5][7]. - Phase 2 (2.0): Localization phase, emphasizing ecosystem development and establishing local production bases to enhance brand recognition and market share [7][8]. - Phase 3 (3.0): Technology innovation phase, where Chery transitioned from selling products to exporting technology standards, establishing a global integrated system of R&D, manufacturing, supply chain, and service [8][9]. Group 3: Technological Advancements - Chery has achieved significant technological milestones, including the launch of the Kunpeng engine, which surpasses competitors like Toyota and Volkswagen in thermal efficiency [12]. - The company has established a robust global R&D network with over 29,000 patent applications, positioning itself as a leader in automotive technology [12][15]. Group 4: Market Performance - In 2024, Chery's total sales reached 2.604 million vehicles, with exports of 1.14 million units, setting a new record for Chinese automotive exports [11]. - The brand value of Chery increased by 163%, ranking it among the top three in the Chinese automotive manufacturing industry, reflecting its enhanced market influence [10].