在今年5月31日至6月8日举行的粤港澳车展上，"犹抱琵琶半遮面"近半年的尊界S800，终于要正式上市。这辆由华为和江淮共同打造的大型轿车，目前预 售价为100万-150万元。 尊界S800要卖上百万，气质"很劳斯莱斯"是关键。不久前举行的上海车展上，源媒汇近距离看过尊界S800，从端庄、厚重的侧面造型，到大灯、门把手、 尾灯的星空灯饰点缀，都十分"劳里莱气"。 尊界S800 | 源媒汇摄 在中国品牌造车路上，早期有向路虎、宝马"看齐"的，近期流行向保时捷"致敬"，但敢向劳斯莱斯"靠拢"的，尊界S800是第一个。 而更关键的是，在尊界S800之后，陆续又有来者。 01 国产"莱斯莱斯"频频亮相 在2025年上海车展尊界S800所在的5.2展馆楼下，极氪也秀出了一辆"非常劳斯莱斯"的新车——极氪9X。和尊界S800不一样的是，极氪9X是一款SUV。 极氪9X | 源媒汇摄 在外形设计上，极氪9X对容易让人联想到劳斯莱斯的元素毫不忌讳。例如极氪9X前脸造型中最吸引眼球的"全球SUV最大"一体式格栅，官网甚至明示设 计借鉴了古代宫殿。而劳斯莱斯车型的标志之一，正是帕特农神庙样式的进气格栅。 在上海车展上的首次公开亮相 ...

Core Insights - The articles highlight the competitive landscape between traditional luxury car brands from Germany and emerging Chinese luxury brands, emphasizing the challenges faced by the former in the Chinese market [1][9][11] Group 1: Market Dynamics - Porsche's sales in China dropped by 42% year-on-year in Q1, with its share of global sales falling from 30% four years ago to 13.25% [1] - The emergence of Chinese luxury brands, such as BYD's Yangwang, Huawei's ZunJie, and Chery's Jetour, is reshaping the luxury car market, leveraging advancements in new energy and smart technology [1][2][4] Group 2: Product Launches and Innovations - Traditional luxury brands like Mercedes-Benz, BMW, and Audi are set to launch over 10 new models annually in China, focusing on new generation smart vehicles [2][6][7] - The ZunJie S800, developed by Huawei and JAC, has gained significant attention, with pre-orders exceeding 2,000 units within two hours of its unveiling [2][3] - Jetour's new luxury off-road series, including models like the G700 and G900, showcases advanced technologies and aims to disrupt the market [3][4] Group 3: Brand Positioning and Strategy - Traditional luxury brands emphasize heritage and brand value, while Chinese brands focus on "technological luxury" and innovative user experiences [2][11] - The competition is not just about products but also about redefining what luxury means in the automotive sector, with both sides vying for consumer preference [9][10][11] Group 4: Consumer Trends and Future Outlook - The shift in consumer preferences towards technology-driven luxury experiences is influencing the strategies of both traditional and emerging brands [10][11] - The ongoing battle for market share and brand definition will depend on how well these companies adapt to changing consumer expectations and technological advancements [11]