展望"十五五"时期，生活服务消费有望成为稳定经济增长、促增收惠民生的重要抓手。应加快激活生活 服务消费潜能，着力提升人才、技术等的供给品质，推动生活服务消费向更高品质、更高附加值、更多 样化发展。把握数智化、老龄化、绿色化趋势，创新服务模式和消费场景，通过深化改革和优化政策协 同，充分发挥生活服务业拉动内需、改善民生、促进就业的多重作用。 中央经济工作会议确定明年经济工作的首要任务是"坚持内需主导，建设强大国内市场"。这意味着，面 对外部环境复杂多变和自身供强需弱的压力，我们不仅关注消费量的增长，更注重消费结构优化与品质 提升。进一步减少消费领域限制性措施，激活生活服务消费潜能，在更好保障和改善民生过程中，培育 更多消费新增长点，必要且紧迫。 今年以来，服务消费市场规模持续扩大，1月份至11月份，服务零售额同比增长5.4%，高于同期商品零 售额增速。消费结构持续优化升级，服务消费支出占居民消费支出的比重不断提升。文化和数字消费供 给持续优化，文体休闲服务类零售额延续两位数增长，生活服务消费数字化应用场景不断拓展，信息服 务消费持续快速增长，服务消费品质化、个性化特征更加明显。 与此同时，政策形成合力支撑生活服 ...

Core Viewpoint - China's sports consumption is rapidly growing, becoming a key driver of economic growth and social welfare, serving as an effective tool for expanding domestic demand and enhancing national competitiveness [2][3] Group 1: Economic Impact of Sports Consumption - Sports consumption has expanded from traditional physical goods to include experiences and services such as event viewing, fitness training, and sports tourism, creating a large and diverse industry chain [3] - Every 1 yuan increase in sports consumption can lead to a 7.8 yuan increase in related industries, demonstrating a significant multiplier effect [3] - The integration of "Internet + Sports" has led to new business models like online fitness and smart venues, creating new consumption scenarios and market growth [3] Group 2: Social Value of Sports Consumption - Sports consumption promotes public health, reduces social costs, and enhances individual happiness by providing recreational activities and a sense of community [4] - It fosters a positive social ethos, instilling values such as fair competition and teamwork, which are crucial for youth character development [4] Group 3: International Competitiveness - A thriving sports consumption market reflects a country's comprehensive competitiveness, supporting local brands and enabling them to compete internationally [6] - Hosting international events showcases national image and culture, enhancing both hard and soft power on the global stage [6] Group 4: Characteristics of Rapid Development - The sports consumption market is characterized by scale expansion, structural upgrades, industry integration, and diverse participation, driven by policy support and upgraded market demand [7] - The market size is projected to grow from 1.5 trillion yuan in 2020 to 2.8 trillion yuan by 2025, with a compound annual growth rate exceeding 13% [9] Group 5: Emerging Trends and Opportunities - New consumption hotspots are emerging in areas like event activities, sports training, and fitness leisure, reflecting a shift towards personalized and refined consumer demands [10] - The integration of sports with various sectors such as tourism and education is expanding the external space for sports consumption [11] Group 6: Future Growth Potential - The sports consumption market has significant growth potential, with a projected increase in scale and per capita spending driven by rising disposable incomes and health awareness [14] - Service consumption, particularly in event viewing, fitness training, and sports tourism, is expected to become a major growth driver [15] Group 7: Recommendations for Sustainable Development - To further stimulate sports consumption, it is recommended to focus on cultivating event economies, integrating multiple business models, accelerating digital transformation, and optimizing the policy environment [18] - Developing a robust event economy can convert spectator traffic into actual consumption, enhancing the overall market [19] - Promoting cross-industry integration can create a diverse consumption ecosystem, meeting varied consumer needs [20] - Accelerating digital transformation will enhance consumer experience and supply efficiency, fostering innovation in sports consumption [21]