甘 四 节 气 织 经 纬 , 山 河 万 象 话 财 经 器 08 電 07 体重管理中心 世界卫生组织将肥胖定义为一种慢性代谢性疾病，肥胖不仅影响个人健康，更带来沉重的经济负担。世界肥胖联盟预测，如不 采取行动，超重和肥胖对全球经济的影响到2035年将达到每年4.32万亿美元。在我国，肥胖相关疾病导致的医疗支出同样不容小 觑，有研究预测，到2030年我国归因于超重肥胖的医疗费用将达到4180亿元人民币。 我国减重市场潜力如何？"减重经济"催生了哪些消费新场景？体重管理赛道里有哪些机遇和挑战？本期《财经二十四节气》带 你看。 01 中国超重肥胖成年人超五成 "减重经济"迎千亿级风口 肥胖，正成为困扰国人健康的一大问题。据《中国居民营养与慢性病状况报告(2020)》，2018年我国成人超重率34.3%、肥胖率 16.4%。这意味着，中国每两个成年人中就有一个超重或肥胖。青少年肥胖问题同样不容乐观，6—17岁儿童青少年超重率和肥 胖率分别为11.1%和7.9%，并呈逐年递增趋势。 国家卫健委发布的《体重管理指导原则（2024年版）》指出，有研究预测，若该趋势得不到有效遏制，2030年我国成人、儿童 超重肥胖率将 ...

Group 1 - The core viewpoint of the article highlights the growing trend of the "weight loss economy" in China, driven by increasing obesity rates and government initiatives aimed at promoting weight management [3][6][15] - Over 50% of Chinese adults are overweight or obese, with predictions indicating that by 2030, the rates could rise to 70.5% for adults and 31.8% for children [3][6] - The market for weight management in China is projected to reach 326 billion yuan in 2025, indicating significant growth potential [6][8] Group 2 - The weight management sector is experiencing a surge in diverse consumer scenarios, including the rise of healthy meal replacements and fitness services [8][9] - The healthy meal replacement market is expected to exceed 120 billion yuan by 2025, with a compound annual growth rate of 29.3% [8] - The weight loss drug market is also expanding, with projections of reaching 8.7 billion yuan by 2025 and 14.9 billion yuan by 2030 [9] Group 3 - The "Weight Management Year" initiative has led to the establishment of specialized weight management clinics across various medical institutions, integrating services like dietary guidance and psychological counseling [12] - Despite the industry's growth, challenges such as lack of verification and excessive marketing claims have emerged, leading to numerous consumer complaints [15][17] - There is a shift in consumer preferences towards medically guided, nutritionally balanced, and sustainable weight loss solutions [17][18]