Group 1 - The popularity of the Jiangsu Province Urban Football League ("Su Super") is rising, with ticket demand exceeding supply ratios of over 10:1 and even 30:1 for some matches [1] - Weivi Co., Ltd. (600300), the naming sponsor for the Xuzhou division of "Su Super," has seen a significant increase in visibility, with a 175% year-on-year growth in Baidu search index over the past three months [1] - Weivi Co., Ltd. aligns its brand mission of promoting health and happiness with the growing value of football as a symbol of a healthy lifestyle, beyond just competitive sports [1] Group 2 - The "Su Super" event, characterized by its grassroots appeal and a philosophy of "joy first, competition second," has attracted numerous fans, creating a vibrant and energetic atmosphere [2] - By sponsoring "Su Super," Weivi Co., Ltd. effectively reaches young consumers, conveying its brand philosophy and product information [2] - The deep brand heritage and extensive market influence of Weivi Co., Ltd. enhance the cultural significance of the "Su Super" event, thereby increasing its brand value [2]

仅一家营收增长 过去一年，植物蛋白饮料上市"四巨头"的成绩单半忧半喜。 2024年报告期内，拥有"六个核桃"等知名品牌的养元饮品实现营业收入约为60.58亿元，同比下降1.69%；实现归母净利润约为17.22 亿元，同比增长17.35%。拥有"维维豆奶"和"天山雪牛奶"两个品牌的维维股份实现营业收入约为36.56亿元，同比下降9.4%；实现归 母净利润约为4.11亿元，同比增长96.26%。以"露露杏仁露"为大单品的承德露露实现营业收入约为32.87亿元，同比增长11.26%；实 现归母净利润约为6.66亿元，同比增长4.41%。水果罐头和椰子水"两条腿"走路的欢乐家实现营业收入约为18.55亿元，同比下降 3.53%；实现归母净利润约为1.47亿元，同比下降47.06%。 对于植物蛋白饮料上市"四巨头"去年的业绩表现，中国食品产业分析师朱丹蓬向北京商报记者分析，"在整个中国饮料行业里，每年 都有不同的明星和风口品类，蚕食其他品类的增长。近年来随着无糖茶、椰子水的兴起，对于植物饮料市场份额的蚕食非常明显"。 具体来看，养元饮品增利不增收，主要是核桃乳和其他植物饮料两个产品类别下滑。植物蛋白饮料受淡旺季影响非常 ...