Core Viewpoint - The Ministry of Commerce and nine other departments issued a notice to implement green consumption initiatives, outlining 20 specific measures across various sectors to optimize the green consumption environment [1][2]. Group 1: Green Consumption Incentives - The notice encourages financial institutions to increase support for green consumption loans and collaborate with trade enterprises to expand loan application scenarios [1][2]. - The concept of "green consumption points" is introduced to incentivize consumers to engage in green purchasing and low-carbon services, allowing them to earn points for discounts or benefits [4][5]. Group 2: Supply Chain Green Development - The notice promotes green development across the entire supply chain, advocating for practices such as shared delivery and the use of environmentally friendly products [2]. - It encourages companies to evaluate their supply chain carbon footprints and adopt low or no volatile organic compounds (VOCs) products [2]. Group 3: Policy and Regulatory Framework - The notice emphasizes the need for a conducive policy environment to ensure the effective implementation of green initiatives, including a system of rewards for compliant entities and penalties for those exceeding pollution limits [5]. - The upcoming Central Economic Work Conference will prioritize "dual carbon" goals and comprehensive green transformation as key tasks for 2026 [2]. Group 4: Energy Structure and Investment Opportunities - The report from Founder Securities suggests focusing on three main investment areas: new energy systems, green technology innovations, and industrial leaders capable of low-carbon transitions [3]. - The emphasis on optimizing energy structures and deep industrial restructuring is expected to drive significant investment opportunities in these sectors [3]. Group 5: Environmental Efficiency Measures - The notice encourages businesses to adopt energy-efficient equipment and smart control systems to enhance energy management and reduce carbon emissions [5]. - It also supports the use of green electricity to assist in carbon reduction efforts [5].

国家发展和改革委员会等七部委联合印发的《促进绿色消费实施方案》（发改就业〔2022〕107号）明确指出，绿色消费是以低碳理念为引领的消费行为 模式，鼓励平台企业通过积分等创新形式开展绿色消费激励。然而，当前部分市场主体对政策精神断章取义，将绿色消费积分异化为金融化工具，引发资 金盘风险、消费者权益受损等突出问题，亟需系统性整治与规范化引导。 乱象丛生：绿色积分沦为资金盘工具 部分平台以"绿色消费"为幌子，将积分包装成"可提现、高返利"的虚拟金融产品，通过"拉人头、层级分润"模式构建资金盘。更有甚者伪造政策文件、虚 构政府背书， 诱导消费者参与非法集资活动。 典型案例1：2023年，某省市场监管部门查处一起以"绿色能源积分"为名的非法集资案。涉案平台宣称积分可兑换股权并承诺高额返利，通过发展下线形 成30余层传销网络，涉案金额超5亿元，导致超10万名投资者血本无归。最终，平台负责人因组织、领导传销活动罪被判处有期徒刑，并处罚金。 典型案例2：2024年初，某市公安部门破获一起伪造国家发改委文件的积分诈骗案。犯罪团伙虚构"国家绿色消费补贴政策"，以"积分提现""消费返利"为 诱饵，吸引全国20余万名消费者参与，非 ...

Core Insights - The "WoDian" model has achieved a GMV of 30 billion within three years, accumulated over 10 million members, and gathered 150,000 alliance merchants, raising questions about its sustainability and potential risks [1] - The platform integrates online and offline local life services through a "green consumption points" system, which has led to significant growth in user registration and transaction volume since its establishment in 2021 [1] Business Model Overview - The platform's business model includes a green points return system that encourages consumer spending and allows points to be exchanged across various scenarios [1] - The zero-risk profit-sharing structure converts merchant contributions into consumption vouchers, aligning with national policies and minimizing bubble risks [1] - A fully integrated ecosystem combines online shopping, offline chain supermarkets, and cross-industry alliances to create a seamless shopping experience [1] Growth Metrics - Registered users increased from 280,000 in 2022 to 20 million in 2023, representing a growth rate of 714% [5] - The platform's GMV surged from 4 billion in 2022 to 30 billion in 2023, marking an 800% increase [5] - The number of alliance merchants grew from 20,000 to 200,000, reflecting a 900% increase [5] Operational Mechanisms - The platform initiates subsidies when the cumulative contribution pool reaches a preset target, with subsequent rounds triggered by a 15% increase in the pool size [6] - The subsidy cycle is capped at 40 periods, with each period lasting a maximum of 30 days, ensuring a controlled release of points [6] - The design of the mechanism aims to avoid negative feedback risks, theoretically ensuring the platform's sustainable operation [6]

在"大力提振消费、全方位扩大内需"的宏观政策背景下， 2025 年中国消费市 场迎来新一轮增长机遇。 作为数字经济与绿色消费的先行者，玛莱美芙（以下 简称"玛莱"）凭借其创新模式与国家政策的高度 契合， 成为提振消费赛道中的 标杆企业，并跻身新一代独角兽行列。 一、政策驱动：消费升级成为经济增长核心引擎 2025 年政府工作报告明确提出"消费"为经济工作首位任务，通过超长期特别 国债 3000 亿元支持消费品 以旧换新、县域商业体系建设等举措， 推动消费提 质扩容。商务部数据显示，2024 年消费品以旧换新 直接带动消费超 1.3 万亿 元，而 2025 年政策进一步覆盖手机、智能设备等科技产品，推动 AI、绿色技 术 赋能消费升级。在此背景下， 玛莱美芙通过数字经济融合与绿色消费实践，成 为政策红利的最大受 益者之一。 二、玛莱美芙的创新实践：数字经济与消费场景重塑 数字化消费模式引领行业变革 玛莱美芙以"体验式消费 + 个性化定制"为核心，构建线上线下融合的全渠道 场景。通过区块链技术和 大数据分析，平台为用户提供个性化资产配置方案， 实现消费与投资的双向价值提升。其线下体验店 布局覆盖全国，为用户提供一 ...