中经记者 阎娜 孙吉正 成都报道 从老人鞋代表到有机食品新兵，足力健正以加盟扩张策略，试图在全新赛道上重拾昔日的增长故事。近 期，其有机食品业务正式启动合伙人招募，运营模式也由直营转变为直营与联营并行。 转型背后，是足力健正深陷债务泥潭的困境。因此，此次有机食品业务的扩张被外界视为其通过新业务 回笼资金、偿还债务的自救举措。但业内认为，要实现长期可持续发展，足力健还需解决品牌认知重 塑、供应链管控与营利模式优化等核心问题。 特许经营专家李维华表示："有机食品契合当前市场趋势，理论上具备发展潜力。然而其成功完全取决 于运营能力。足力健在原有领域的供应链、用户运营等核心能力与经验，几乎无法平移至新领域，一切 需从零构建，这对其团队的学习与重构能力提出了极高要求。" 跨界布局背后 "有机健康，售前有服务，售后有保障。"在足力健有机食品的官方直播间里，主播正卖力宣传其有机产 品。《中国经营报》记者注意到，饺子、鸡蛋等多款产品销量已突破5万单。 今年5月，足力健正式上线有机食品小程序，主打有机食品、低GI食品与保健食品等品类。作为一家以 老年鞋知名的企业，足力健于今年正式跨界进入有机食品领域。 公开资料显示，足力健有机 ...

Group 1 - The core viewpoint of the article highlights the trend of cross-industry operations among companies in China as a strategic choice to adapt to a saturated market and declining growth in existing sectors [2][3][13] - Bawang Tea Ji has transformed from a tea beverage brand to a comprehensive lifestyle brand, launching a wide range of products including clothing and accessories, thus creating a holistic shopping experience for consumers [5][7] - The diversification efforts of companies like Qiaqia and Zuli Jian reflect a response to slowing growth in their primary markets, with Qiaqia facing significant challenges in its expansion into the liquor and beauty sectors, resulting in a drastic decline in net profit [8][9] Group 2 - The success of Bawang Tea Ji's cross-industry strategy is attributed to its strong brand recognition and alignment with consumer preferences, leading to increased customer loyalty and higher profit margins in its apparel segment compared to its beverage business [7][10] - In contrast, Qiaqia's attempts to diversify have not yielded the expected results, with its core business suffering due to a lack of brand coherence and experience in new markets, leading to an 86% drop in net profit in the first half of 2025 [8][9] - Zuli Jian's entry into the organic food market is seen as a logical extension of its brand, aiming to create a comprehensive health-focused ecosystem for elderly consumers, with plans to open hundreds of stores nationwide [10][12] Group 3 - The article emphasizes that the current wave of cross-industry ventures is driven by market saturation and growth anxiety, as companies seek new avenues for expansion amid declining growth rates in their traditional sectors [13][14] - Digital platforms have facilitated these cross-industry efforts, allowing companies to test new products and gather consumer feedback at a lower cost, exemplified by Bawang Tea Ji's successful foray into apparel through its online store [13][14] - The article warns that while cross-industry strategies can open new growth opportunities, they require careful planning and alignment with brand values to avoid pitfalls, as demonstrated by Qiaqia's struggles [14][15]