转自：中国质量报 □ 毛延锋 本报记者 徐东周 12月23日清晨，雾气尚未散尽，浓浓寒意笼罩着冀南平原。然而，在河北省邢台市任泽区西固城乡赵村 的广场上，却是一番热气腾腾的景象——由河北省市场监管局、河北省质检院、邢台市市场监管局、任 泽区市场监管局及两家化肥企业共同组成的科技助农服务队，为村民送来了一份特殊的"科技大礼包"。 这是河北省委宣传部2025年度文化科技卫生"三下乡"（任泽专场）集中服务活动的一个生动场景。 服务队的到来，激活了这个冬日清晨的小村庄。广场上，几张简易长桌一字排开，很快被村民围得水泄 不通。河北省质检院的技术专家一边发放科普资料，一边耐心讲解实物产品质量常识。 "老乡们，庄稼跟人一样，也讲究'健康营养'，不同的地、不同的苗，得用不同的肥料。"河北省质检院 高级工程师郑冬梅举着化肥样品现场教学。不远处，几位老人在听另一位专家讲解如何科学选购农膜。 服务内容不限于农资。针对农村"一老一小"群体，河北省质检院的专家还传授了老年鞋、老花镜、儿童 玩具、纺织品等日常用品的选购知识。"给孙子买玩具，一定要找CCC标志，这是安全底线。"一位带着 孙子的奶奶频频点头，小心地把宣传页折好放进口袋。 在 ...

Core Insights - The company is attempting to revive its growth story by expanding into the organic food sector through a franchise model, transitioning from direct sales to a combination of direct and joint operations [1][2] - The expansion into organic food is seen as a self-rescue measure to recover funds and repay debts, as the company is currently facing significant financial challenges [1][3] - Industry experts highlight that while the organic food market aligns with current trends, the company's success will heavily depend on its operational capabilities, which may not easily transfer from its existing business [1][2] Business Strategy - The organic food business has opened approximately 60 stores within five months and has attracted over 90,000 members, primarily through low pricing strategies and a membership system [2] - The company aims to address the health food needs of the elderly demographic, maintaining a strategic focus on this target group [2][3] - The shift to a franchise model is intended to alleviate debt pressure and operational challenges, allowing the company to focus on product development and brand management [4][5] Financial Situation - The company has faced a significant decline in its main business, with 70%-80% of its annual revenue being used to service debts, amounting to approximately 700 million yuan due by the end of 2024 [3][4] - The franchise model allows the company to quickly recover funds through franchise fees and consumer prepayments, while minimizing the financial burden on franchisees [5][6] Market Challenges - The organic food sector presents inherent challenges, including the need for stringent supply chain management and quality control, which differ significantly from the company's core business [3][7] - The company is currently reliant on contract manufacturers for its organic food products, which raises concerns about quality management as it expands rapidly [7][8] - Increased competition from established players in the organic food market may pose additional challenges for the company [7][8] Recommendations - Experts suggest that the company should focus on solidifying its core business in elderly footwear, which still has substantial growth potential due to the aging population [8][9] - There is a call for the company to enhance its franchise management and product quality to ensure sustainable growth and profitability [9]

Group 1 - The core viewpoint of the article highlights the trend of cross-industry operations among companies in China as a strategic choice to adapt to a saturated market and declining growth in existing sectors [2][3][13] - Bawang Tea Ji has transformed from a tea beverage brand to a comprehensive lifestyle brand, launching a wide range of products including clothing and accessories, thus creating a holistic shopping experience for consumers [5][7] - The diversification efforts of companies like Qiaqia and Zuli Jian reflect a response to slowing growth in their primary markets, with Qiaqia facing significant challenges in its expansion into the liquor and beauty sectors, resulting in a drastic decline in net profit [8][9] Group 2 - The success of Bawang Tea Ji's cross-industry strategy is attributed to its strong brand recognition and alignment with consumer preferences, leading to increased customer loyalty and higher profit margins in its apparel segment compared to its beverage business [7][10] - In contrast, Qiaqia's attempts to diversify have not yielded the expected results, with its core business suffering due to a lack of brand coherence and experience in new markets, leading to an 86% drop in net profit in the first half of 2025 [8][9] - Zuli Jian's entry into the organic food market is seen as a logical extension of its brand, aiming to create a comprehensive health-focused ecosystem for elderly consumers, with plans to open hundreds of stores nationwide [10][12] Group 3 - The article emphasizes that the current wave of cross-industry ventures is driven by market saturation and growth anxiety, as companies seek new avenues for expansion amid declining growth rates in their traditional sectors [13][14] - Digital platforms have facilitated these cross-industry efforts, allowing companies to test new products and gather consumer feedback at a lower cost, exemplified by Bawang Tea Ji's successful foray into apparel through its online store [13][14] - The article warns that while cross-industry strategies can open new growth opportunities, they require careful planning and alignment with brand values to avoid pitfalls, as demonstrated by Qiaqia's struggles [14][15]