民生健康通过精益化、自动化和信息化的深度融合，不断提升生产效率和产品质量。报告期内，公司成 功推动灵芝胶囊批文复产，并对生产线进行技术攻关，体现了其强大的生产组织能力和质量管控水平。 募投项目"保健食品智能化生产线技改项目"和"维矿类OTC产品智能化生产线技改项目"也在稳步推进 中，为未来产能释放奠定基础。 渠道建设上，民生健康坚持"立体化渠道生态"战略，线上线下双轮驱动。线下渠道通过一、二级经销商 网络持续下沉，覆盖更广阔的零售终端；线上则依托天猫、京东、抖音、快手、小红书等平台开展自营 与分销业务，提升品牌曝光与消费者触达。子公司民生中科在益生菌业务上采用直销与经销相结合的模 式，并逐步拓展海外市场，产品已出口至美国、加拿大、新加坡等多个国家和地区。 杭州民生健康药业股份有限公司（301507）8月26日发布的2025年半年度报告显示，公司上半年实现营 业收入4.62亿元，同比增长16.37%；归属于上市公司股东的净利润达8240.51万元，同比增长6.65%。在 复杂多变的市场环境中，公司凭借清晰的产品战略、稳健的渠道拓展和持续的研发投入，实现了业绩的 稳健增长，进一步巩固了其在维生素与矿物质补充剂领域 ...

Company Overview - Minsheng Health has a diverse business structure, including vitamin and mineral supplements, probiotics, and medical beauty products [1] - The company has established a full industrial chain in the probiotics sector, enhancing its competitive advantage [2][3] Growth in Core Products - The main product, 21 Jinweita® Multivitamin Tablets, has seen a steady increase in market share [2] - Online sales have expanded significantly through three dedicated online business units, contributing to overall revenue growth [2] Probiotics Market Strategy - The company has developed a comprehensive probiotics ecosystem, including over 6,500 strains in its proprietary "Yanhuang Strain Library" [3] - Focus on functional strains and unique technologies to differentiate products in the probiotics market [3] New Product Launches - Minoxidil solution is set to launch in August 2025, while Varenicline tablets are planned for September 2025 [4] - Different marketing strategies will be employed for each product, with a focus on consumer health education for Varenicline [4] Challenges and Solutions - The decline in foot traffic at offline pharmacies poses a challenge; however, the company has built strong relationships with pharmacies to mitigate this [5] - The new skincare brand, Jisuran, aims to convert low-frequency pharmaceutical purchases into higher-frequency skincare sales [5] Organizational Structure - Each business segment operates independently, with dedicated departments for OTC, online retail, and medical beauty [6] - The company emphasizes talent retention and management efficiency to ensure sustainable growth [6] Long-term Strategic Goals - Maintain steady growth in the core vitamin and mineral supplement business [6] - Position the probiotics segment as a second growth curve to catch up with industry leaders [6]

Financial Performance - The company achieved a revenue of 641 million yuan in 2024, representing a year-on-year growth of 10.23% [11][19] - The net profit attributable to shareholders was 91.83 million yuan, with a growth of 7.24% compared to the previous year [11][19] - In Q1 2025, the revenue was 271 million yuan, showing a growth of 15.70%, while the net profit was 62.71 million yuan, increasing by 6.51% [11] Market Challenges - The company's market value and stock price have decreased significantly, with a drop of two-thirds since the IPO [2][4] - Despite overall market growth, the company's stock has either declined or remained stagnant, raising concerns about its market management [4][12] Investment and R&D Strategy - The company emphasizes the importance of R&D, planning to enhance its innovation capabilities and product matrix [3][35] - In 2024, the company focused R&D investments on developing complex nutritional supplements and OTC drugs [15] - The company plans to expand into new areas such as sleep health and sports nutrition [16] Shareholder Engagement and Value Management - The company has implemented a share buyback plan to enhance investor confidence and maintain market value [19][20] - Cash dividends have consistently exceeded 30% of net profit since the IPO, reflecting a commitment to shareholder returns [19][20] - The company actively participates in investor relations activities to improve market recognition and trust [5][19] Product and Market Expansion - The company is focused on the health sector, with a product matrix that includes vitamins, OTC drugs, and probiotics [12][24] - Plans are in place to enter the medical beauty market with a new brand, "肌素然" [9] - The company is exploring international markets and has established an international business department to facilitate this expansion [17][19] Competitive Positioning - The company maintains a strong competitive edge through a diverse product range and a robust marketing network [22][24] - It aims to enhance its market share by leveraging strategic partnerships and acquisitions, particularly in the probiotic sector [19][20]

Core Insights - Minsheng Health reported a revenue of 641 million yuan for 2024, marking a year-on-year growth of 10.23%, with a net profit of 91.83 million yuan, up 7.24% [1] - The company continues to show strong growth in Q1 2025, achieving a revenue of 271 million yuan, a 15.70% increase year-on-year [1] - The brand "21 Jin Weita" has solidified its position as a leading name in the mineral and vitamin sector, with product revenue surpassing 600 million yuan for the first time in 2024 [1][4] Financial Performance - For 2024, the company achieved a net cash flow from operating activities of 108 million yuan [1] - The first quarter of 2025 saw a net profit of 62.71 million yuan, reflecting a 6.51% increase compared to the same period last year [1] Research and Development - In 2024, the company invested 23.98 million yuan in R&D, accounting for 3.74% of its revenue [2] - The company and its subsidiaries obtained 1 new drug approval, 3 invention patents, and 4 utility model patents during the reporting period [2][5] Market Strategy - Minsheng Health is expanding its product matrix in the health sector, focusing on treatment OTC drugs and probiotics, in line with the "New Products, New Business, New Models, New Projects" strategy [3] - The company aims to enhance its core competitiveness in the health sector by exploring new areas such as gastrointestinal health, medical aesthetics, and smoking cessation [2][3] Brand Development - The brand "21 Jin Weita" has gained recognition, ranking among the top three brands in the Chinese market for multivitamins in 2024 [4] - The company is reviving the "Minsheng Tongchun" brand, which dates back to 1926, to cater to modern health needs [4] Industry Trends - The health product market in China is expected to grow significantly, with current consumption levels of dietary supplements being only one-fifth of those in developed countries [3] - The probiotics market is projected to grow at an annual rate of 11-12%, potentially reaching a market size of 137.7 billion yuan by 2026 [7] Strategic Partnerships - Minsheng Health signed a strategic cooperation agreement with Zhongke Jiayi to enhance its capabilities in the probiotics sector [7][8] - The partnership aims to develop a comprehensive probiotics platform, enhancing the company's market position and technical capabilities [8] Product Innovation - The company launched a new product "Jisuran" targeting the skin repair market, utilizing peptide technology [9] - A new liquid formulation of aluminum magnesium carbonate has been developed to meet the needs of younger consumers [9][10] Future Outlook - The company anticipates that the introduction of new products and business lines will lead to substantial growth in its operations [11]