【厚道甘肃 地道甘味】 走进"甘味"超市货架，庄园股份的新品透着浓浓的"西北味儿"：带着花牛苹果清甜的NFC果汁、裹着临 泽小枣醇香的枣汁、复刻老兰州记忆的杏皮茶和酸梅汤，还有金银花柚子汁、胡萝卜汁、杏仁露等饮 品，就连醪糟有奶汽、西北冻梨汽水这样的创意汽水，也让地域风味有了新潮表达。 冰品区更是藏着惊喜：醪糟酸奶、浆水酸奶等多款特色产品，把甘肃人耳熟能详的传统小吃做成了冰爽 零食，上市不久就收获满满，销售额轻松破百万，印证了西北风味的市场号召力。 "不是盲目跨界，是把西北的好东西换种方式呈现。"庄园股份相关负责人介绍，公司靠着多年积累的研 发、品控和供应链优势，深挖本土物产和饮食文化，让花牛苹果、临泽小枣这些地方特产，通过现代工 艺变成了消费者喜爱的健康食品。从遵循古法的特色饮品，到锁鲜技术加持的NFC果汁，再到天然健康 的庄园山泉，每款产品都延续了"做精良品质"的初心。 责任编辑：陈德政 跨界"出圈""甘味"新品热销破千万 每日甘肃网兰州讯（新甘肃·甘肃日报记者冯宝强）从牧场到货架，今年的甘肃农垦庄园股份公司创新 不断。依托深耕乳业多年的功底，该公司通过全资子公司跨界布局饮料、冰品赛道，近20款西北特色新 ...

Core Insights - The company Gansu Juhe Youshan E-commerce Co., Ltd. is leveraging its unique agricultural products, particularly multi-colored carrots, to drive significant sales through e-commerce platforms, with a focus on fresh produce and local specialties [2][4][6] Group 1: Agricultural Production - The company has cultivated over 800 acres of carrots, including yellow, red, and purple varieties, with an average yield of approximately 3,000 kilograms per acre [2][4] - The purple carrots, rich in anthocyanins and vitamins, have become a popular item on e-commerce platforms, contributing to the company's sales growth [4] Group 2: E-commerce Development - Since entering the e-commerce space in 2019, the company has established eight online stores across platforms like Douyin, Kuaishou, and Pinduoduo, amassing over 60,000 followers and attracting an average of 150,000 daily live-stream viewers [4][6] - The online sales of carrots are projected to exceed 3,000 tons in 2024, indicating a robust market demand [4] Group 3: Employment and Community Impact - The company's growth has created over 100 job opportunities in the local community, including positions for returning university graduates [4][6] - The business model integrates "enterprise + base + farmers," enhancing local employment and economic development [4] Group 4: Policy Support and Infrastructure - Local government initiatives have provided financial subsidies, free office space, and training for live-streaming skills, facilitating the company's e-commerce expansion [6] - The establishment of a rural logistics system and cold chain storage has enabled the company to deliver fresh carrots nationwide within 48 hours [6] Group 5: Product Innovation - The company is collaborating with food processing enterprises in Xinjiang to develop new products such as carrot juice and carrot chips, aiming to extend the purple carrot's value chain [6]