Core Insights - The company Gansu Juhe Youshan E-commerce Co., Ltd. is leveraging its unique agricultural products, particularly multi-colored carrots, to drive significant sales through e-commerce platforms, with a focus on fresh produce and local specialties [2][4][6] Group 1: Agricultural Production - The company has cultivated over 800 acres of carrots, including yellow, red, and purple varieties, with an average yield of approximately 3,000 kilograms per acre [2][4] - The purple carrots, rich in anthocyanins and vitamins, have become a popular item on e-commerce platforms, contributing to the company's sales growth [4] Group 2: E-commerce Development - Since entering the e-commerce space in 2019, the company has established eight online stores across platforms like Douyin, Kuaishou, and Pinduoduo, amassing over 60,000 followers and attracting an average of 150,000 daily live-stream viewers [4][6] - The online sales of carrots are projected to exceed 3,000 tons in 2024, indicating a robust market demand [4] Group 3: Employment and Community Impact - The company's growth has created over 100 job opportunities in the local community, including positions for returning university graduates [4][6] - The business model integrates "enterprise + base + farmers," enhancing local employment and economic development [4] Group 4: Policy Support and Infrastructure - Local government initiatives have provided financial subsidies, free office space, and training for live-streaming skills, facilitating the company's e-commerce expansion [6] - The establishment of a rural logistics system and cold chain storage has enabled the company to deliver fresh carrots nationwide within 48 hours [6] Group 5: Product Innovation - The company is collaborating with food processing enterprises in Xinjiang to develop new products such as carrot juice and carrot chips, aiming to extend the purple carrot's value chain [6]