面对争议，被提及的品牌本可选择更温和的回应方式，比如强调产品品质优势或表明未来将优化定价策略，但百果园董事长余惠勇的回应却颇具争议性。他 在公开视频中直言，"百果园多年来一直走在教育消费者成熟的路上，我们不会去迎合消费者，而是想告知消费者，最终是消费者自己的选择"。 "这番言论被不少网友解读为对消费者的"说教"，花高价买水果还得被"教育"一番，换谁都不乐意吧？ 近日，某上市公司老总针对消费者质疑的回应引发广泛讨论。事件的起因是部分网友在社交平台吐槽"百果园水果太贵""月入两万都吃不起"。这一声音折射 出当下消费环境的微妙变化，在经济增速放缓、消费降级趋势明显的背景下，"省着花"成为许多人的共识，高价商品自然容易成为舆论焦点。 | 今开 | 1.690 | 最高 | 1.820 | 成交量 | 323.35万股 | | --- | --- | --- | --- | --- | --- | | 昨收 | 1.650 | 最低 | 1.620 | 成交额 | 551.16万 | | 换手率 | 0.22% | 市盈(TTM) | 亏损 | 总市值 | 26.94亿 | 资本市场的颓势与经营业绩直接相关。财务数据显 ...

Core Viewpoint - The article discusses the downfall of Zhong Xuegao, a once-prominent ice cream brand known as the "Hermès of ice cream," which has entered bankruptcy proceedings due to an inability to repay debts and insufficient assets to cover liabilities [3][5][26]. Group 1: Company Background and Growth - Zhong Xuegao was founded in 2018 by Lin Sheng, targeting the high-end ice cream market and quickly gaining traction with significant investments totaling 1.3 billion yuan from various venture capital firms [11][12]. - The brand achieved remarkable sales growth, reaching 1 billion yuan in revenue within its first year and surpassing 1 billion yuan in 2021, becoming a leading player in the new consumption sector [13]. - Lin Sheng's marketing strategies, including collaborations with influencers and unique product offerings, helped the brand gain substantial market visibility and consumer interest [10][12]. Group 2: Crisis and Challenges - Starting in 2021, the company faced a series of crises, including negative publicity from Lin Sheng's controversial statements and product quality concerns, leading to a decline in consumer trust [15][16]. - Increased competition from established brands like Mengniu and Yili, which began to focus on online sales, put additional pressure on Zhong Xuegao's market position [16][17]. - The company's aggressive expansion strategy, including the introduction of lower-priced sub-brands, failed to resonate with consumers, leading to further financial strain [21][22]. Group 3: Bankruptcy and Aftermath - By 2023, Zhong Xuegao had laid off over half of its employees, and by 2025, only two employees remained on the payroll, highlighting the severe impact of financial difficulties [23][26]. - Lin Sheng attempted to salvage the company by selling products through live streaming, but these efforts did not significantly improve the situation, and the brand's reputation continued to suffer [24][25]. - Ultimately, the bankruptcy proceedings confirmed the end of Zhong Xuegao's operations, marking the decline of a once-celebrated brand in the ice cream industry [26].

Core Viewpoint - The article highlights the significant contributions of nine prominent figures from Henan in various sectors of the food industry, showcasing their innovative spirit and resilience in building successful brands that have become integral to China's food landscape [4][37]. Group 1: Seasoning Industry - Wang Shouyi transformed a family seasoning recipe into a national brand, "Wang Shouyi Thirteen Spices," achieving annual sales of 5 billion with a registered capital of 80 million by 2003 [6][8]. - The brand emphasizes quality control, sourcing specific ingredients from designated regions, ensuring high standards [7][9]. Group 2: Instant Food Industry - Yao Zhongliang revitalized the struggling Bai Xiang brand, turning it into a leading player in the instant food market by recruiting skilled talent and aggressively marketing the product [10][12]. - Bai Xiang has become a significant competitor in the instant food sector, contributing to Henan's food industry reputation [13]. Group 3: Beverage Industry - Zhang Hongchao founded "Mixue Ice City," which quickly gained popularity for its affordable and delicious beverages, expanding through a strict franchise model [14][16]. - The brand has successfully entered international markets, with notable sales performance in its first overseas store [16]. Group 4: Alcohol Industry - Zhang Tieshan established Jin Xing Beer, focusing on quality and differentiation in a market dominated by foreign brands, achieving a 65% market share in Henan [20][21]. - The brand has expanded nationally and is recognized for its quality and competitive pricing [20]. Group 5: Snack Industry - Shi Jubin founded "Haoxiangni," leading the red date industry with innovative products and a focus on quality sourcing, achieving over 30% market share [22][24]. - The brand promotes red date culture and has successfully penetrated international markets [24]. Group 6: Candy Industry - Zhao Qisan launched Jin Si Hou candy, which became popular with its milk candy, achieving sales exceeding 2 billion in 2008 [25][27]. - The brand has expanded its operations and continues to innovate with new products [27]. Group 7: Frozen Food Industry - Chen Zemin founded Sanquan Foods, pioneering the frozen food category in China with innovative products like frozen dumplings and tangyuan [28][30]. - The company has grown to become a leader in the frozen food sector, significantly impacting the industry [31]. Group 8: Ice Cream Industry - Zhang Zhenqing established Tianbing, focusing on affordable and high-quality ice cream, gaining a substantial market share in the cold drink sector [32][34]. - The brand emphasizes product innovation and consumer accessibility [34]. Group 9: Meat Industry - Wan Long led Shuanghui through a significant transformation, achieving over 180 billion in annual revenue and a 25% market share in the meat industry [36]. - The company has expanded globally, becoming a major player in the meat processing sector [36].