Core Viewpoint - Dongwu Securities reports that Hong Kong Travel (00308) is a leading integrated cultural tourism investment and operation platform in China, backed by the central enterprise China Travel Group, and is expected to grow through diversified business development in the Greater Bay Area and new projects both domestically and internationally [1] Financial Projections - The company is projected to achieve net profit attributable to shareholders of HKD 270 million, HKD 420 million, and HKD 600 million for the years 2025, 2026, and 2027 respectively, corresponding to price-to-earnings ratios of 32, 21, and 15 times [1] Market Trends - In the first half of 2025, domestic travel volume and total spending by tourists are expected to increase by 20.6% and 15.2% year-on-year respectively, indicating a steady growth in travel demand despite high base effects [1] - Frequent service consumption policies are anticipated to help unlock the potential of cultural tourism consumption [1] Business Operations - The company has a nationwide layout of scenic spots, achieving an integrated operation of investment and operation [1] - Revenue projections for 2024 in specific segments are as follows: theme parks at HKD 596 million, natural and cultural tourism at HKD 1.241 billion, leisure vacations at HKD 458 million, and supporting services for scenic spots at HKD 50 million [1]

Group 1: Real Estate Market Insights - The company actively responds to policies regarding special bonds for purchasing real estate, collaborating closely with local governments on land storage matters [3] - The real estate market shows signs of recovery, with new home sales in key cities experiencing year-on-year growth in Q4 last year and Q1 this year [3] - In March, the company successfully acquired approximately 27 acres of land in a core area of Chongqing, enhancing its resource portfolio [3] Group 2: Market Value Management - The company emphasizes market value management, implementing measures such as share buybacks and stakeholder engagement to boost market confidence [5] - A structured management mechanism for market value, including a "Market Value Management System" and "Valuation Enhancement Plan," has been established [5] - Future efforts will focus on transparent operations and enhancing business quality to reflect true corporate value in the capital market [5] Group 3: Debt Management - The company primarily relies on medium to long-term bank loans for its existing debt and adheres to a strict "631" risk management principle to ensure timely debt repayment [5] Group 4: Cultural and Tourism Business Development - The cultural and tourism sector is a core business area, with the company responding to national policies aimed at boosting consumption through various initiatives [6] - The company is innovating its operational strategies, focusing on enhancing existing projects and developing new products to capture market opportunities [6] - The company plans to upgrade existing theme parks and hotels, aiming to improve competitiveness and attract a broader customer base [6] Group 5: Asset Optimization Strategies - The company employs various asset optimization methods, including regulatory adjustments, inventory acquisition, and customized sales strategies [7] - A long-term mechanism for asset revitalization has been established, involving regular reporting and leadership oversight to ensure project progress [7]