Core Insights - Natural Hall Group has officially submitted its IPO application to the Hong Kong Stock Exchange, marking its entry into the capital market after 24 years of establishment [2] - The beauty industry is experiencing a wave of IPOs in Hong Kong, with several brands seeking to capitalize on favorable market conditions and regulatory support [2] - The company heavily relies on its main brand, which contributes over 90% of its revenue, indicating a lack of diversification in its revenue streams [3] Industry Trends - The Hong Kong Stock Exchange has implemented favorable policies to attract quality consumer companies for IPOs, including optimizing pricing mechanisms and expediting review timelines [2] - The Chinese beauty market is becoming increasingly competitive, prompting leading brands to seek capital market support for expansion and international influence [2] Company Performance - Revenue projections for Natural Hall from 2022 to 2024 are 4.29 billion, 4.44 billion, and 4.6 billion RMB, respectively, showing modest growth [3] - Profit is expected to increase from 139 million RMB in 2022 to 190 million RMB in 2024, indicating limited profitability growth [3] Strategic Initiatives - The company plans to accelerate the opening of flagship stores starting in 2025, with the first store already opened in Shenzhen [5] - The flagship stores will feature a unique design and layout, emphasizing an integrated online and offline sales network [5] Channel Dynamics - Online revenue is projected to increase from 59.7% in 2022 to 68.8% in 2024, while offline revenue is expected to decrease to around 30% [7] - The company has over 60,000 offline retail terminals as of mid-2025, up from 42,000 at the end of 2022, indicating a significant expansion in offline presence [7] Brand Development - Natural Hall is focusing on enhancing its brand influence through proprietary ingredient development and storytelling [9][10] - The company has invested 348 million RMB in R&D and has a team of 154 people, aiming to create a comprehensive production system from raw materials to finished products [10] Market Positioning - The company is attempting to build a differentiated market position through exclusive ingredient development, although its best-selling products remain affordable basic items [12] - The challenge lies in transforming self-developed ingredients into long-term bestsellers, requiring ongoing cultivation and validation [12]

/生物制造产业社群/ 让上下游聚在一起, 未来食农、绿色化工、大健康、美妆个护 等产业同行❤️↓ 美丽健康 | 自然堂、极地酵母喜默因® 原料是化妆品行业的"美丽之芯"，是产品竞争力的根本。 【SynBioCon】 获 悉， 8月27日， 自然堂集团 举办 自然堂第三极生物发酵原料工厂 （以下简称"自然堂发酵工厂"）启用仪式，这座全面应用 第五 代智能生物发酵技术 的"硬核"工厂 正式宣告投产，标志着自然堂在自主研发核心功效原料的征程上迈出关键一步。 年产1000吨，第五代发酵科技超级工厂投产 据悉，区别于前四代技术，自然堂的第五代发酵技术，融合了 微生物学、合成生物学、数据科学与AI，推动菌种构造、验证及工业化效率升级 ，尤其 在研发端和生产端深度融合人工智能、计算信息学与生物信息学等交叉学科，通过 高通量实验筛选最优菌株与工艺组合 ，不仅将原料品质的稳定性与 纯度提升至新高度，更实现了功效成分的精准富集。 工厂拥有两条平行生产线， 单批次即可实现20吨的高效产能，年产能达到1000吨 。相比传统代加工的3-5吨/批，该技术支撑下的发酵原料批产量跃 升至 10-15吨/批 ，实现了约 5倍 的大幅提升。 并 ...

Core Viewpoint - The establishment of the new fermentation factory by the company is not only a business strategy but also a mission to provide high-quality products for global consumers' beauty and health needs [3][9]. Group 1: Factory Significance - The new fermentation factory enhances the company's ability to control the supply of core ingredients, ensuring a stable and independent supply chain [4][9]. - The factory's production capacity has increased by approximately five times, reaching an annual total capacity of 1,000 tons, which supports large-scale commercialization of fermentation ingredients [9][11]. Group 2: Technological Advancements - The factory employs fifth-generation intelligent fermentation technology, which integrates microbiology, synthetic biology, data science, and AI to optimize fermentation processes [15][13]. - This technology allows for precise control of fermentation conditions and real-time data analysis, significantly improving production efficiency and product quality [15][19]. Group 3: Research and Development - The company has invested 16 years in developing its own raw materials, focusing on the unique microbial resources found in the Himalayas, which are believed to have superior survival traits and beneficial properties for skincare [21][22]. - The research team has identified over 601 effective molecular components in the polar yeast ingredient, with significant benefits for skin rejuvenation and hydration [23][24]. Group 4: Market Positioning - The company aims to reduce reliance on imported raw materials, which currently account for over 70% of the industry, by developing its own core functional ingredients [33][34]. - The establishment of the fermentation factory positions the company as a leader in sustainable and innovative beauty solutions, contributing to the global beauty market [34][30].