Core Insights - The national business work conference emphasized accelerating the cultivation of new growth points in service consumption and releasing the potential of service consumption [1] - Beijing has made significant progress in innovating and upgrading physical commerce, aiming to expand and upgrade commodity consumption while creating an international consumption environment [1] Group 1: Commercial Supply and Innovation - In the past year, Beijing's physical commerce has achieved breakthroughs in supply diversity, spatial layout, and experiential innovation, injecting strong vitality into the consumption market [3] - Over 960 new stores were added in Beijing in the first 11 months of 2025, with over 5,000 new stores established since 2019, including 12 global launch centers [3] - The city has recognized 26 regional headquarters of multinational consumer companies, showcasing a blend of international brands and local culture [3] Group 2: Dining Services and Consumer Trends - The dining sector has become a crucial driver of domestic demand, with a 19% year-on-year increase in average daily consumption during the 2026 New Year holiday compared to 2025 [5] - Key monitored dining sectors in Beijing saw a daily sales increase of 4.6% during the New Year holiday, with a 25.4% increase in regular dining [5] - Major restaurants in Beijing have reported full bookings for New Year's Eve, indicating a strong recovery and demand in the dining industry [6] Group 3: E-commerce Expansion - E-commerce platforms are actively implementing the "national subsidy" policy to enhance consumer access and promote consumption in rural areas [7] - JD.com has engaged hundreds of thousands of staff to support the "old for new" service, covering over 200 categories, including home appliances and health equipment [7] - The "old for new" policy has led to the sale of 192 million home appliances, generating sales of 3.92 trillion yuan and benefiting 494 million consumers [8] Group 4: Consumer Experience and Urban Development - Beijing is focusing on creating a diverse and immersive consumer experience, transitioning from a single-function to a multi-experience model in commercial spaces [4] - The city is developing various themed commercial streets and enhancing cultural experiences to create a vibrant consumer ecosystem [4] - The 2026 business work conference highlighted the importance of boosting consumption and building a strong domestic market as part of the "14th Five-Year Plan" [10] Group 5: International Consumption Environment - Beijing aims to enhance the quality of international consumption supply, supporting the development of international consumption clusters and tax refund services for inbound tourists [11] - The city is improving foreign payment services and enhancing international service levels in key commercial areas [11]

Core Insights - The national business work conference emphasized accelerating the cultivation of new growth points in service consumption and releasing the potential of service consumption [9] - Beijing has made significant progress in innovating and upgrading physical commerce, aiming to expand and upgrade commodity consumption and create an international consumption environment [1] Group 1: Commercial Supply Expansion - In the past year, Beijing's physical commerce has achieved breakthroughs in commercial supply, spatial layout, and experiential innovation, injecting strong vitality into the consumption market [4] - Over 960 new stores were added in Beijing from January to November 2025, with over 5,000 new stores established since 2019, including 12 global launch centers [4] - The city is focusing on transforming commercial spaces from "single function" to "multi-experience" through quality enhancement policies and creating a fusion matrix of various themes [5][6] Group 2: Restaurant Service Innovation - The restaurant sector has become a key driver of domestic demand, with a significant increase in customer traffic and sales during the 2026 New Year holiday [7] - Data shows that 58.1% of surveyed restaurants reported stable or increased customer flow, while 69.6% saw stable or increased takeaway orders [7] - The Beijing government is promoting high-quality development in the restaurant industry through various initiatives, including the establishment of characteristic dining streets and support for brand stores [8] Group 3: Future Outlook - Beijing's commercial strategy will focus on "scene renewal, business integration, and service upgrades," with plans to enhance the first-release economy and support the establishment of first-store gathering centers [13] - The city aims to create a more international consumption environment by improving high-quality supply, supporting international consumption clusters, and enhancing foreign payment services [13]