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原创设计、多元化定制……关税战下义乌外商订单不降反增
Yang Shi Xin Wen· 2025-05-11 02:37
采访中,不少经营户表示,当前国际贸易局势复杂,他们原本以为今年订单会受冲击,但目前来看订单 量不仅没有减少,反而有所增加。经营户王金晶在义乌国际商贸城销售国外节日礼物用品已经二十年 了,节日礼物订购旺季到来,本该集中下单的美国客户今年却杳无音信。不过,她已经提前想好了对 策。 经营户王金晶:比如说以前可能单子来不及做的,原先其他国家的客人量比较少的就不接了。你现在肯 定是量少的单也要接。 在义乌,像王金晶这样抱着"这边客人单子丢了,放宽心态,给其他客人就好了"想法的经营户不在少 数。究其原因,一是因为义乌市场出口结构多元化,美国客户占比总体不到10%;二是因为国外节日礼 物用品季节性明显,一般商家接到订单后再生产,留给供应链生产的时间本就不多,产品总是供不应 求,少的订单马上又会有新的客户顶上。此外,刚刚过去的广交会期间,也有不少外商趁此机会来到义 乌,带来新的订单。 来源:中央广播电视总台中国之声 浙江义乌,作为全球最大的"国外节日礼物用品"集散地,每年有数十亿美元的国外节日礼物用品从这里 出口到世界各地,占全球市场近80%的份额。眼下又到了国外节日礼物用品的订购旺季,然而今年4月 以来,美国一再加征所谓" ...
国外节日礼物订单进入订购旺季 中国商家“危中寻机”拓展全球市场
Yang Shi Wang· 2025-05-10 06:09
Core Viewpoint - Yiwu is a major global hub for the export of foreign holiday gift products, accounting for nearly 80% of the global market share, with a significant increase in orders this year compared to last year [1][6]. Group 1: Market Dynamics - Yiwu International Trade City is experiencing a peak season for foreign holiday gift orders, with many foreign buyers actively purchasing products [3]. - The city has a complete production, sales, and packaging supply chain for holiday gift items, offering a wide variety of products including toys, holiday apparel, and decorations [4]. - Despite complex international trade conditions, many vendors in Yiwu report an increase in order volumes, particularly from South America, the Middle East, and Europe [6][12]. Group 2: Vendor Strategies - Vendors are adapting to the changing market by diversifying their client base, with less than 10% of orders coming from U.S. clients, thus mitigating risks associated with reliance on a single market [8]. - Some vendors have shifted from only accepting large orders to a more flexible approach to accommodate varying demand [6]. - Product innovation and the introduction of new designs are key strategies for vendors to enhance competitiveness and attract more foreign buyers [12][14]. Group 3: Emerging Markets - Orders from Central American countries such as Mexico, Chile, and Ecuador have been on the rise, indicating growth in these markets [10]. - The implementation of a 240-hour visa-free transit policy has significantly boosted orders from South America, helping to fill gaps left by the U.S. market [14]. - Yiwu businesses are actively exploring new markets in ASEAN, Central and Eastern Europe, and Latin America through participation in overseas exhibitions and the establishment of cross-border e-commerce platforms [14].