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年订单破10万、加价千元仍爆满,年轻人带“毛孩子”出游成风口
3 6 Ke· 2025-10-08 23:58
深夜12点的莫干山,一家民宿依然灯火通明。在层高6米的Loft房间里,所有管家正举着手电筒,踮着脚尖在沙发、窗帘和吊顶等地方,细细搜寻一位"特 殊住客"——一只巴掌大的蜜袋鼯。 这只被游客带出来玩的蜜袋鼯,在下午突然不见了踪影。由于蜜袋鼯身形较小,而且有滑翔、攀爬能力,一旦走失,较难找回。 "客人下午发动朋友一起找了半天,没找到,已经按照计划返程,我们还在继续为他搜寻。"民宿店长孟浩杰提到。 最终,在民宿工作人员的集体寻找下,这只蜜袋鼯被发现躲在了一间房间窗帘上沿,这场搜寻行动总算是有了圆满的结局。 飞猪民宿数据显示,今年一季度,"宠物友好""可带宠物"等相关关键词的搜索量环比2024年四季度增长约60%。途家民宿数据显示,今年以来,含"宠物 友好"标签的民宿预订量同比增长四成。 宠物友好的热潮,在重大节假日尤为显著。去哪儿平台数据显示,今年五一期间,"宠物友好"酒店搜索量增长1.5倍,预订量同比增长30%。不少用户选择 腾格里沙漠探险、舟山海滨踏浪、武功山生态徒步,这些贴着"宠物友好"标签的特色线路,正成为新一代"铲屎官"们的新兴旅行目的地。 | 宠物友好景区 中卫腾格里沙漠,狗生一定要 江浙沪车程两小时 ...
金店退租,商场欲引入宠物摄影店 一只猫卖5万8,毛孩子成了商场新流量密码?
Mei Ri Jing Ji Xin Wen· 2025-10-03 01:07
在上海市中心的一家商场,透过一家店的橱窗,小猫、小狗们被安置在每个玻璃格子里,左上方的标签 还写明了"商品"种类、品种、性别、疫苗注射情况以及性格。 "商场的目的很明确,就是引流。宠物和二次元一样,现在是购物中心和商场吸引年轻人和中年客群的 重要抓手。"何绮玥直言。 2024年中国城镇宠物(犬猫)消费市场规模超过3000亿元,预计2027年将突破4000亿元。特别是养宠的 年轻群体占比不断扩大。正如何绮玥所言,宠物店成为线下商业体吸引消费者的重要抓手。 宠物店成商场"新宠",有商场金店退租欲引入宠物摄影店 2023年,英宠摄影在北京朝阳合生汇商场开出第一家门店,2025年3月又受邀在"1733商业空间"开了门 店。如今,这股风潮也出现在王府井(600859)、西单等传统百货以及万达等大型商业集团中,它们正 在布局宠物友好楼层,英宠摄影也收到多家商场的入驻邀请。 商场内,在玻璃箱子里的宠物被展示和售卖 图片来源:每经记者 范芊芊 摄 在它们身边的货架上,摆着宠物零食、衣服、清洁护理用品以及玩具,店里还提供宠物清洗服务。如果 在这儿买上一只小猫或小狗,宠物的日常吃喝玩乐及用品也可以一站式配备齐全。 商场宠物门店售 ...
金店退租,商场欲引入宠物摄影店 一只猫卖5万8,毛孩子成了商场新流量密码?丨宠物经济④
Mei Ri Jing Ji Xin Wen· 2025-10-03 00:22
在它们身边的货架上,摆着宠物零食、衣服、清洁护理用品以及玩具,店里还提供宠物清洗服务。如果在这儿买上一只小猫或小狗,宠物的日常吃喝玩乐及 用品也可以一站式配备齐全。 在另一家高端商场,一只躺在恒温玻璃展柜里的拿破仑猫,身价58888元,它的邻居们的标价也是成千上万元。再往里,挤满了来撸猫的年轻人,有妈妈带 着三四岁的小孩,也有年轻的情侣。"妈妈,你看它醒了!""这只小猫好可爱!"这里不时传来喜悦的交流声,还有忙碌的手机摄像。 9月下旬,《每日经济新闻》记者走访多家商场,看到各种宠物活体店、用品店、食品零售店和集合店。而在北京的商场,一家宠物摄影店办起了摄影展。 在全国各地,越来越多的宠物店进驻商场。 "以前我们(宠物店)想进商场,但很多商场不让进;现在商场主动来找我们入驻,几乎每个月都有邀请。"英宠摄影创始人何绮玥表示,近两年,线下商业 体对宠物业态的态度发生了转变,今年尤其明显。 每经记者|舒冬妮 范芊芊 包晶晶 每经编辑|张海妮 在上海市中心的一家商场,透过一家店的橱窗,小猫、小狗们被安置在每个玻璃格子里,左上方的标签还写明了"商品"种类、品种、性别、疫苗注射情况以 及性格。 商场内,在玻璃箱子里的宠物被 ...
又一商场开业!打造差异化优势,广州商圈正从单核迈向多核
Nan Fang Du Shi Bao· 2025-10-01 14:53
今年国庆、中秋合体,在假期前夕,由新世界中国与广州地铁地产联合打造的广州汉溪K11购物艺术中心,宣布 正式开始试营业。与此同时,日前,广州南站ICC项目商场正式命名为"天環·广州南",其中位于东广场的首期商 场将于2026年落成。 今年以来,广州商业载体建设动作频频,多个商圈齐齐发力。不过,目前天河路—珠江新城的"顶流效应"仍在持 续,"首店经济""宠物友好"等概念正在被快速复制,新兴商圈要如何才能破圈? 现状 政策加持商圈动作频频 市场从"单核"向"多核"转变 今年4月,广州市发布的《广州市促进商圈高质量发展意见》(下称"发展意见")提出,到2025年底,全市商圈基 础设施与智慧化水平全面升级,未来三年全市商业面积预计将增长超100万平方米。到2035年,广州将构 建"5+2+4+22"重点商圈体系,形成布局均衡、功能完善、辐射力强的世界级、都会级、区域级三级商圈网络。 "全市整体商贸实力较为强劲。"戴德梁行广州商业部董事及主管孙斌表示,从现阶段看,广州已经逐步从过去明 显的"单核商圈格局"迈向"多核商圈体系"的发展阶段。广州市社会科学院经济研究所副研究员伍晶同样认为,从 官方规划到在建项目的实际推进,广州 ...
国庆假期,它去哪儿?
3 6 Ke· 2025-09-30 10:13
国庆长假来临,宛倩不由地担心起来,"我回老家,毛孩子怎么办?"但对在城市工作的宛倩来说,送去寄养,担心猫咪会应激生病,但长途跋涉带回家也 不现实。 在社交媒体上做了好几天攻略,宛倩决定花钱雇人上门喂食铲屎,正在比较猫巷、爱沃派等平台的服务项目。"其实,抖音、小红书上也有不少大学生, 或者国庆不回家的打工人,接上门喂养的订单,但我觉得还是找个机构更靠谱一些。"宛倩说。 宛倩认识的养宠朋友,有的选择寄养在本地朋友家,让朋友尽情撸猫撸狗;有的和她一样,订购了上门喂养服务,虽然价格比传统寄养更贵,但好在安 心;还有的国庆没有回乡计划,打算带着猫猫狗狗一起去旅行。 比如,在上海陆家嘴,一家平价宠物店有寄养"标间(笼养)"服务,适合于中小型犬的中号笼80元/天,适合于中大型犬的大号笼130元/天;在武汉后湖, 猫咪寄养的豪华房套餐,提供更大的活动空间、24小时恒温、每日房间消毒清洁等服务,价格会更贵一些,需要250元/天左右。 这些寄养服务通常由宠物店工作人员提供,包括定期喂食、清洁、健康检查及基础医疗处理(如驱虫、打针),能确保宠物得到基础医疗护理。部分机构 还配备监控设备及专业围栏,保障宠物安全。 但近几年来,越来越 ...
海底捞允许宠物上桌 “它经济”真的来了?
3 6 Ke· 2025-09-30 01:39
宠物友好的风,最终还是刮向了海底捞。 2025年9月10日,海底捞首家宠物友好主题店在深圳龙华区正式开业。当天,客人通过线上预约陆续进 店消费。 门店内部分为大宠区、小宠区和普通顾客区,并设有宠物美妆拍照区,提供宠物配饰与服装供拍照装 扮。据消费者反馈,到场后首先需要出示狗证或防疫证,入座前店员还会为宠物进行湿巾消毒处理。 不过更受好评的,依旧是海底捞业内闻名的服务。"他们的确提前做了功课,知道狗狗什么能吃、什么 不能吃。" 养狗3年的消费者灿灿告诉36氪,主题店的店员们不仅没有流露出对大型犬的害怕,"一点小 细节都没有",反而十分热情地与宠物们进行互动,还会主动询问是否要为宠物换水。 另一位消费者饱饱对此也有同感。她表示,深圳其实有不少餐厅允许消费者携宠入内,但大多数店仅仅 是在门口设有"宠物友好"的标识,并未真正将其落实到服务中。而海底捞的宠物友好主题店,店员甚至 能帮忙照顾宠物。"能看出来他们也都很喜欢小动物。" 她评价道。 事实上,在此之前,已有不少茶饮品牌试水这一赛道。例如,星巴克作为国内饮品行业中最早推出宠物 友好门店的连锁品牌,目前已在国内开设超过100家此类门店。Manner也早在2021年就 ...
携宠出行的甜蜜与烦恼
Core Viewpoint - The increasing trend of pet-friendly travel reflects a growing societal demand for emotional connections with pets, transforming them into family members rather than mere animals [10]. Group 1: Industry Developments - Starting from April 8, 2023, the railway department initiated a pilot program for pet transportation services on certain high-speed trains, which was expanded on June 20, 2023 [6][8]. - The pet travel service market has surpassed 32 billion yuan in 2024, with an annual compound growth rate of approximately 10% [10]. - Various airlines, including Hainan Airlines and Capital Airlines, have introduced pet cabin services, catering to the needs of pet owners [8]. Group 2: Consumer Experience - Pet owners have reported positive experiences with the new pet transportation services, highlighting the convenience and clarity of the process [7]. - However, there are complaints regarding misleading "pet-friendly" designations in accommodations and restaurants, leading to unexpected restrictions and additional fees [11][12]. - The demand for pet-friendly accommodations has surged, with a reported 80% increase in bookings for pet-friendly listings during the May Day holiday [9]. Group 3: Regulatory and Social Challenges - The current lack of unified regulations and clear responsibilities among local authorities complicates the management of pet-friendly spaces [12][13]. - There is a need for improved legal frameworks to define the rights and responsibilities of pet owners and businesses, ensuring a balanced approach to pet-friendly services [13][14]. - The industry calls for a more transparent certification system for pet-friendly services, which would clarify conditions, service offerings, and associated costs [13].
“宠物友好”如何让人宠两安
Bei Jing Wan Bao· 2025-08-01 08:45
Core Viewpoint - The rise of pet-friendly establishments in urban areas reflects a growing trend where pets are considered family members, leading to the development of various social spaces that accommodate both pet owners and non-pet owners [12][15]. Group 1: Hotels - The Citic Jinling Hotel in Pinggu has established a "pet-friendly" feature, allowing guests to bring their pets for a fee, which includes a pet care package [10][12]. - The hotel offers 24 pet-friendly rooms located on a dedicated floor, equipped with pet amenities such as food bowls and sleeping mats, and features a separate pet elevator [12][14]. - The hotel has implemented a standardized service process for pet owners, ensuring a seamless experience from check-in to check-out [14]. Group 2: Shopping Malls - Wanda Plaza in Dongba has become popular among pet owners since its opening two years ago, providing amenities like pet strollers and designated pet areas [15][16]. - The mall has established a "Pet-Friendly Agreement" outlining rules for pet owners, including age restrictions and health requirements for pets [15][16]. - Approximately 10% of the 200 dining establishments in the mall are pet-friendly, allowing pets to dine with their owners [16]. Group 3: Restaurants - Pet-friendly restaurants vary in their policies, with some allowing pets to sit at tables while others require them to remain in strollers [17][18]. - One restaurant has introduced disposable pet dining ware and conducts thorough cleaning after pets leave to maintain hygiene [18]. - The trend of pet-friendly dining is growing, with establishments like cinemas and boats offering special services for pets [18].
方兴未艾“它经济”
He Nan Ri Bao· 2025-07-23 23:56
Core Viewpoint - The pet economy in China is rapidly growing, with the urban pet consumption market expected to reach 300.2 billion yuan in 2024, a 7.5% increase from 2023, driven by changing consumer attitudes towards pets as family members rather than mere tools [9]. Industry Overview - The pet industry encompasses various sectors including breeding, trading, food, medical care, products, grooming, training, and burial services, with pet food and medical care being the two core pillars [10]. - In 2024, the national pet food market is projected to reach 158.51 billion yuan, accounting for 52.8% of the overall pet economy, while the pet medical market is expected to reach 84.06 billion yuan, making up 28% [10]. - The number of existing pet medical enterprises in China has reached 16,800, showing a consistent upward trend in registrations over the past decade [11]. Regional Insights - Henan Province ranks second in pet breeding scale nationally, with over 15 pet-related companies generating annual revenues exceeding 30 million yuan, and more than 200,000 people employed in the pet industry [9]. - The construction of pet industry parks is becoming a significant trend to promote industrial transformation and enhance regional economic quality, with 22 key pet industry parks disclosed across the country [14]. Development Trends - The concept of "pet-friendly" spaces is gaining traction, with over 100 pet-friendly malls established nationwide, and various cities introducing pet-friendly environments in restaurants, hotels, and commercial complexes [17]. - The introduction of pet transportation services by railways aims to address the travel challenges faced by pet owners, indicating a shift towards a more pet-friendly society [19]. Challenges and Opportunities - The rapid growth of the pet industry has revealed issues such as inconsistent industry standards and regulatory gaps in pet food production, which could affect product quality and pet health [20]. - The pet medical sector faces challenges in terms of regulatory compliance and the availability of qualified veterinary professionals to meet the increasing demand for pet healthcare services [20].
宠物友好商场越来越多 但携宠打车却遭拒 定制专线缓解“携宠出行难”
Jie Fang Ri Bao· 2025-07-14 02:01
Core Insights - The article highlights the growing demand for pet-friendly transportation options in Shanghai, where the number of pet dogs and cats exceeds 2 million, yet there are limited choices for pet owners to travel with their pets [1] - A customized pet-friendly bus line has been launched, connecting various pet-friendly commercial areas, thus addressing the transportation challenges faced by pet owners [2][5] Group 1: Transportation and Accessibility - The newly launched customized bus line expands the travel radius for pet owners, allowing them to visit various pet-friendly commercial areas in Shanghai [2] - The bus line operates from Langxiang Park in Baoshan District, stopping at several pet-friendly shopping centers, with a total travel time of approximately 100 minutes and a ticket price of 20 yuan per person, including one pet [2][3] - The bus can accommodate 16 groups of pet owners, providing pet mats and snacks, and requires pet owners to carry pet certificates and use leashes during the journey [2] Group 2: User Experience and Feedback - Initial concerns about the travel time of 100 minutes were alleviated by pet owners who found the experience enjoyable, with many expressing satisfaction with the expanded travel options [3] - The bus service has attracted a diverse group of pet owners, including seniors, who appreciate the opportunity to explore further destinations with their pets [3] - Some users noted the limited frequency of the bus service, with only two buses operating every four hours, leading to longer waiting times [3] Group 3: Pet-Friendly Commercial Areas - The article discusses the increasing number of "pet-friendly" commercial spaces in Shanghai, although many restaurants still restrict pets to outdoor areas [4] - The Shanghai International Fashion Center is highlighted as a well-established pet-friendly commercial area, offering various pet-related activities and facilities, including pet carts and designated activity zones [5] - The integration of the pet bus service with these commercial areas aims to enhance consumer spending by facilitating access to pet-friendly venues [5]