王新禧 "日赏繁花夜观灯"，正月十五快到了，北京的花灯、花市都昭显着新春的喜庆。花市，这个人们如今买花最常去的场所，从南北朝起就在中华大地上出现 了。 唐代仕女是当时购买鲜花的主要群体，她们喜欢用芍药花装扮秀发，图为周昉绘制的《簪花仕女图》（局部）。 墟集初闻卖花声 花朝节的兴起，加之家居赏花的需求，刺激了当时花卉的栽培。长安、洛阳等地出现了专门销售花卉的"花户"，不过此时并未形成固定的市场规模，花卉交 易多呈小型、流动的状态。 真正成规模的花市，最早出现于唐代时的广州。其实早在南北朝时期，爱花的广州人就因地制宜，遍植豆蔻花、鹤草、山姜花、兰蕙、水莲、桂、朱槿、刺 桐等南国花木，又互通有无，自然而然地形成了出售花卉的墟集（古老的集市形式）。 唐玄宗在位时，广州专门艺花（种花、插花、赏花等）、卖花的人数已颇为可观。官方在花地河河口设立了大通港，本土的花卉通过大通港远销至欧洲；不 少舶来的花卉也在此港登岸，茉莉、水仙、郁金香等，皆由此时起"入籍"广州。大通港口沿途的沼泽湿地得天时地利，逐渐被开垦为鲜花种植地；今芳村花 地古称花埭，河涌纵横、堤堰曲折，自隋代起当地居民便在此垦荒植卉，渐有花田。广州内外四野芳香，卉木 ...

近日，京东七鲜"繁花计划"在"中国芍药之乡"山东菏泽落地全国首个"京东七鲜芍药直采合作加工中 心"，通过"产地直采+加工分拣+冷链运输+即时履约"的完整供应链体系，为消费者带来"又好又快又便 宜"的鲜花购物体验。 同步，京东七鲜在菏泽也启动"芍药花开"产地直播季活动，创新性地将直播间搬到田间地头，让消费者 直观感受菏泽芍药的种植环境和品质，并通过"产业基地+供应链+即时零售"的创新模式，让更多消费者 可以购买到"中国芍药之乡"的芍药花。 依托"京东七鲜芍药直采加工中心"，京东七鲜为消费者带来包括山东重瓣芍药、重瓣芍药巴茨拉、重瓣 芍药落日珊瑚、重瓣芍药红色魅力、重瓣芍药奶油碗、重瓣芍药杨妃出浴等多个品种选择，并成为今年 鲜花市场的"顶流"。 另外，在价格方面，京东七鲜充分发挥产地直采优势，通过规模效应压缩中间环节成本，延续"击穿 价"策略，目前京东七鲜在售的产地直采的山东重瓣芍药随机色10支仅需25.9元、重瓣芍药巴茨拉5支 39.9元。 值得一提的是，京东七鲜"繁花计划"针对鲜花即时零售的独特需求，上线了"不开花包赔"服务，消费者 购买明确标注"不开花包赔"的芍药鲜花商品,若在按照养护说明养护条件下,花苞在 ...

Core Viewpoint - Shandong Heze, with a 1500-year history of peony cultivation, is a significant production base for peonies in China, attracting numerous tourists during the blooming season [1] Group 1: Tourism and Visitor Engagement - The peak blooming season for peonies occurs in mid-April, with over 110,000 peony plants in the Caozhou Flower Garden, receiving more than 10,000 visitors daily since opening on April 1 [4] - Visitors enjoy the diverse and colorful peonies, capturing beautiful moments through photography and immersing themselves in the floral environment [7] - Various themed activities, including intangible cultural heritage experiences and music performances, enhance the visitor experience, making it enjoyable and interactive [9] Group 2: Economic Impact and Industry Growth - Heze has cultivated 9 color systems, 10 flower types, and 1,308 peony varieties, significantly boosting the local tourism industry [11] - The area has expanded its peony and medicinal herb planting area to 460,000 acres, focusing on extending the "flower economy" for greater economic value [12] - The rise in sales of fresh-cut peonies and medicinal herbs is closely linked to changing consumer habits, with direct sales through e-commerce live streaming increasing demand and prices [17] Group 3: Deep Processing and Product Development - The value of peonies extends beyond their bloom, with a focus on comprehensive development post-harvest, leading to an annual output value of 2 billion yuan [20] - Heze has developed a complete industrial chain with over 120 companies involved in peony production, processing, and export, generating more than 100,000 jobs [22] - The annual sales of deep-processed peony products are growing at a rate of 30% [24] Group 4: Cultural and Creative Industries - Cultural revitalization has injected new vitality into Heze's peony industry, with creative products like peony-themed fridge magnets and incense attracting tourists [25][27] - The traditional craft of peony porcelain, made from white porcelain clay, is gaining popularity among younger generations, with new products being developed for modern consumers [28] - The peony painting industry in Jiyu County has become a pillar industry, with an annual output value of 4.5 billion yuan, exporting to over 40 countries [30] Group 5: Economic Milestones - The total output value of Heze's peony industry surpassed 10 billion yuan in 2022 and is projected to exceed 13 billion yuan by 2024 [32]