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一周新消费NO.338|旺旺莎娃推出辣椒酒;奈雪10周年高圆圆成品牌代言人
新消费智库· 2025-12-07 13:03
这是新消费智库第 2 7 2 3 期文章 新消费导读 ...... 一周新品 1. 让茶宣布「芭乐油柑茉莉茶」全渠道上新 1. 让茶宣布「芭乐油柑茉莉茶」全渠道上新 2. 元 气森林果汁新品上市 3. 好时公司推出限量版好时迪拜风格巧克力棒 4. 洽洽在盒马上新秋冬限定「暖暖姜茶味瓜子」 5. 旺旺莎娃推出辣椒酒 6. 加点滋味 ×脆升升联合推出重庆辣子鸡味脆辣薯条新品 7. Dior 推出女装奖学金 8. 奈雪 10 周年高圆圆成品牌代言人 9. 喜茶上新茶坊苦抹 10. 煌上煌首家热卤店开业 11. 巴比小笼包新店型华南首店开业 12. 香飘飘全国首家线下奶茶店开业 13. Chanel 在上海揭幕首个公共图书馆 近 日 , 让茶宣布「芭乐油柑茉莉茶」全渠道上新。新品延续让茶首创的「无糖果茶 + 益生元 + 高山茶底」的健康品质配方,坚持 0 糖 0 能量,精选海拔 800 米以上高山茶, 100% 真茶萃取;风味上融合芭乐与油柑双重果味,造就清爽酸甜、一口回"柑"的独特口感。( FDL 数食主张) 2. 英氏推出马年新年装 英氏推出马年新年装,舞龙、熊猫、金鱼惊喜出场新春精气神,喜跃新年装英氏 YeeH ...
宝兰黄金完成融资;茶芭乐油柑茉莉茶上新;Nike高层大调整
Sou Hu Cai Jing· 2025-12-05 09:00
-投资动态- 小编评: 对于宝兰黄金而言,此次资金将用于品牌价值深耕、全域渠道布局、供应链韧性升级及核心人才赋能,进一步巩固其在高端黄金珠宝领域的优势。 -收购动态- 宝兰黄金完成超1亿元A轮融资 近日,杭州宝兰黄金文化发展有限公司宣布完成超 1 亿元人民币 A 轮融资,本轮由挑战者创投领投,全球奢侈品巨头开云集团(Kering SA)及雷军旗下 顺为资本跟投。 宝兰黄金成立于1988年,品牌以"花丝镶嵌""画珐琅"等非遗古法工艺为核心竞争力,目前品牌拥有9大产品系列,定价凸显高端定位,部分核心产品每克 单价超2,000 元。(fashion有料) 近日,中国电商巨头京东宣布,已通过自愿公开现金收购及股东协议,获得德国零售控股公司Ceconomy 85.2%的股权,交易总估值约22亿欧元(约合181 亿元人民币)。Ceconomy是欧洲消费电子零售龙头,旗下拥有 MediaMarkt、Saturn两大核心品牌,业务覆盖11个欧洲国家,运营超1,000家线下门店。 收购Ceconomy后,京东可直接获取其成熟的线下门店网络、本地化供应链体系,计划将Ceconomy门店改造为即时零售前置仓,结合自身"小时达"物流 ...
一周新消费NO.330|孙颖莎成为 OPPO 全球合作伙伴;郑钦文成为霸王茶姬首位全球品牌代言人
新消费智库· 2025-10-12 13:04
New Product Launches - Luckin Coffee collaborates with "Tom and Jerry" to launch "Milk Skin Latte," inspired by traditional Inner Mongolian dairy products, featuring a rich milk flavor and a pudding-like texture [6][4] - Heytea introduces "Sauce-flavored White Tofu Crushed Silver," combining Yunnan sweet soy sauce with butter for a unique taste experience [6][4] - Qiaqia partners with Dairy Dragon to launch "Growth Nuts," featuring cartoon packaging and added lutein and probiotics [6][4] - Yanjinpuzi collaborates with Nongshim to create "Spicy Kimchi Chips," utilizing a non-fried baking process and optimized for reduced fat, salt, and sugar [7][4] - Dongpeng Special Drink teams up with Wrigley's to launch a sugar-free gum flavored like Dongpeng Special Drink [6][4] - Let Tea launches "Guava Oil Kumquat Jasmine Tea," a new product emphasizing health with no sugar and added probiotics [11][8] - Yuanqi Forest releases a new 1.8L iced tea, priced around 8 yuan, expanding its product sizes [11][8] Industry Events - Sun Yingsha becomes a global partner for OPPO, unveiling the special edition "Chasing Light Red" for the Find X9 series [15][13] - General Mills announces the closure of factories and a restructuring plan costing approximately $82 million, aimed at enhancing supply chain competitiveness [16][12] - Pang Donglai reports sales of 681 million yuan over the National Day holiday, with the Times Square store leading at 188 million yuan [16][12] - UNDEFEATED SPORT launches a themed event in Anaya, promoting its fall/winter collection through interactive sports challenges [16][12] - RIMOWA introduces a new seasonal limited edition in ballet pink, enhancing its Essential series [19][17] - LG Life Health appoints a new CEO, Lee Sun-joo, who has extensive experience in the beauty industry [20][18] - Mengniu Dairy continues its stock buyback strategy, repurchasing shares on multiple occasions in October [20][18] - Zheng Qinwen becomes the first global brand ambassador for Bawang Tea [20][18] - Three Squirrels receives approval for its H-share listing, aiming to issue up to 81.5 million shares [23][21] Investment and Acquisitions - M Stand acquires RAC BAR, marking its entry into multi-brand development [25][24] - Mixue Ice Cream invests 285.6 million yuan in Fulu Beer, gaining a 51% stake to enter the fresh beer market [25][24] - Zhou Dasheng acquires German high-end audio brand MBL, preserving jobs and production facilities [25][24] - Froneri, the parent company of Häagen-Dazs in the U.S., secures 36 billion yuan in new funding to strengthen its asset holding [25][24] - Pernod Ricard invests over 50 million yuan in a Canadian distillery, reaffirming its commitment to the region [28][26] - Jianming Industrial acquires enzyme producer HJ Youtel, enhancing its capabilities in various sectors [30][29] Food Industry Developments - Central Park Coffee Co. announces the opening of a Friends-themed café in New York, offering immersive experiences for fans [31][30] - Meituan's Happy Monkey brand opens its first northern store in Yanjiao, Hebei [33][32] - Asahi Foods launches a new nursing food brand, focusing on enjoyable eating experiences for the elderly [33][32] - a2 Milk becomes the first official milk partner of the Australian Open [33][32] - Wangwang introduces "Wangzai Vegetable and Fruit Milk," made with 100% imported milk and various fruit and vegetable juices [35][34] - JD.com kicks off its 11.11 fresh food sales event, offering significant discounts [35][34] - Xiangpiaopiao announces Sun Yingsha as its brand ambassador, promoting its health-focused product line [35][34] - Baili Foods plans to list on the Beijing Stock Exchange, aiming to issue up to 54 million shares [38][36] - Vitasoy is launching new flavors to adapt to emerging tea drink trends and competitive pricing [38][36] - Shuanghui's premium light food brand Jian Song releases new products, emphasizing health and nutrition [38][36]