Core Insights - The article highlights the integration of intangible cultural heritage (ICH) into modern life, showcasing how traditional crafts and practices are becoming part of daily experiences [1][2] - It emphasizes the transformation of ICH from being static artifacts in museums to dynamic elements in fashion, cuisine, and daily aesthetics [1][2] Group 1: Fashion and Cultural Expression - Traditional garments like Li brocade and Miao embroidery are showcased at fashion events, reflecting rich cultural heritage while appealing to modern aesthetics [1] - Young people are increasingly adopting modified traditional clothing styles, such as Hanfu, as a means of self-expression in urban settings [1] Group 2: Culinary Innovations - Restaurants featuring ICH techniques are gaining popularity, offering dishes that blend ancient recipes with modern tastes, such as low-sugar pastries in Suzhou and innovative tea snacks in Guangzhou [1] - These culinary innovations not only satisfy contemporary palates but also promote the cultural ethos of meticulous food preparation [1] Group 3: Cultural and Artistic Integration - Cultural and creative products derived from ICH are being integrated into everyday aesthetics, as seen in exhibitions at institutions like the Palace Museum and the application of traditional bamboo weaving in furniture design [1] - This integration creates new consumer experiences and ensures the transmission of traditional skills through practical use [1][2]

Core Insights - The article highlights the increasing influx of foreign tourists in Shanghai, driven by the city's optimized entry policies and international appeal, making "China Travel" a global trend [1][3]. Group 1: Tourism Growth - Shanghai is experiencing a surge in inbound tourism, attracting foreign visitors who contribute to consumption growth and serve as ambassadors for Chinese brands and culture [3]. - The shift in foreign tourists' shopping behavior reflects a deeper cultural understanding and emotional connection with Chinese aesthetics and design [5][6]. Group 2: Consumer Behavior - Tourists are moving beyond mere souvenir shopping to actively engaging with Chinese brands, showcasing a growing appreciation for local design and technology [5][9]. - The perception of "Made in China" has evolved from a low-cost alternative to a symbol of quality and design, as evidenced by tourists' enthusiastic purchases across various product categories [9]. Group 3: Cultural Experience - There is a notable trend towards immersive cultural experiences, with tourists seeking deeper connections to Chinese culture through activities like traditional clothing trials and non-heritage craft workshops [11][12]. - The integration of digital services in dining and shopping enhances the overall experience for foreign visitors, making their interactions with local culture seamless and convenient [13].