计接待游客超 4.6 万人次，茶 文旅销售额超 89 万元，"世界 红茶之乡" 的魅 力在山水间尽情 释放。 茶香引客来，世 界红茶之乡英德 元旦茶旅热度持 续"狂飙"_南方 +_南方plus 元旦小长假，粤 北英德的茶山迎 来了一年热闹的 开篇。连绵起伏 的茶田里，采茶 篮晃动成灵动的 光斑；老茶厂的 红砖房下，游客 举着相机定格时 光；庄园的茶咖 座前，年轻人啜 饮着茶香与咖啡 香的碰撞…… 来自粤港澳大湾 区及周边的游客 循着茶香而来， 让英德茶文旅市 场迎来 "开门 红"。数据显 示，假期三天英 德市茶旅景区累 红旗茶厂：工业遗产里的茶韵新潮 "摸一摸这台六 十年代的揉捻 机，感觉能触到 英德红茶的发展 史！" 在红旗茶 厂的生产车间 里，来自广州的 游客李女士带着 孩子仔细端详着 老式制茶设备， 语气里满是惊 叹。作为第五批 国家工业遗产， 这座近七十年历 史的老国营茶 厂，将历史传承 与技艺体验相结 合，在元旦假期 焕发新生。 红砖黛瓦的厂 房、圆拱形的长 廊、斑驳的生产 标语，处处沉淀 着岁月的痕迹。 游客们穿行其 间，在历史展馆 里翻看英德红茶 的诞生往事，在 生产车间亲手体 验茶叶制作，沉 ...

Core Viewpoint - The value of the entire industrial chain of Yingde Black Tea has officially surpassed 10 billion yuan, marking a significant milestone in its development and positioning it for further growth by 2025 [4][10][22]. Group 1: Industrial Growth - The industrial chain value of Yingde Black Tea is projected to reach 10.2 billion yuan by 2025, transitioning from single-point breakthroughs to collective progress across five major industries [2][22]. - Over three years, the industrial chain value has increased from approximately 6 billion yuan to over 10 billion yuan, showcasing remarkable brand value growth [10][11]. - As of 2022, Yingde Black Tea has a tea garden area of 175,000 acres and an annual dry tea output of 14,000 tons, which has laid a solid foundation for achieving the 10 billion yuan target [18][19]. Group 2: Brand Development - The brand value of Yingde Black Tea has risen from 3.718 billion yuan in 2022 to 5.178 billion yuan in 2025, making it the top brand in the Chinese black tea category [36][37]. - The brand's reputation has been enhanced through various promotional activities, including appearances at international events and collaborations with major beverage brands [41][45][70]. Group 3: Technological and Structural Innovation - Technological innovation has been a key driver for the integration and enhancement of the entire industrial chain, with the establishment of a tea tree germplasm resource bank and the promotion of the "Yinghong No. 9" variety across over 150,000 acres [60][61]. - The number of tea enterprises has grown to over 880, with significant advancements in smart tea garden management and processing techniques [30][28]. - New product development and cross-industry collaborations have expanded the market reach and product offerings, including innovative tea beverages and cultural tourism experiences [66][76]. Group 4: Economic Impact and Community Benefits - The integration of tea culture and tourism has led to increased visitor numbers and economic benefits for local communities, with significant tourist traffic reported during holiday periods [86][87]. - The cooperative models involving enterprises and local farmers have provided multiple income channels for tea farmers, enhancing their annual income [89][90]. - The recent regulations aimed at promoting the development of the Yingde Black Tea industry will further support quality improvement and brand protection [93].

Core Viewpoint - The article highlights the vibrant tea culture and innovative activities organized by tea companies in Yingde, Guangdong, during the May Day holiday, showcasing the integration of traditional tea-making techniques with modern experiences to attract visitors and promote the local tea industry [2][4][6]. Group 1: Industry Overview - Yingde is recognized as the "World High Aroma Black Tea" region, with 180,000 acres of tea gardens contributing to its rich tea culture [2][3]. - The tea industry in Yingde is leveraging technology and cultural heritage to enhance production capabilities and create new experiences for consumers [3][4][6]. Group 2: Event Highlights - Various activities are planned for the May Day holiday, including "mountain song duets" and non-heritage experiences, aimed at engaging visitors and promoting local culture [12][13]. - The event features interactive programs such as water sports, tea-making experiences, and cultural performances, designed to attract families and young people [14][22][24]. Group 3: New Offerings - The opening of the "Tea Coffee" shop at Yingde showcases a blend of Yingde black tea and coffee, with promotional offers such as half-price for the second cup and a picnic area for visitors [25][26][28]. - The Red Flag Tea Factory is transforming into a hub for modern experiences, offering various interactive activities and discounts for motorcycle enthusiasts [36][40].