茶旅
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茶香引客来,世界红茶之乡英德元旦茶旅热度持续“狂飙”
Nan Fang Nong Cun Bao· 2026-01-04 02:02
Core Viewpoint - The tea tourism market in Yingde, known as the "World Red Tea Town," experienced a significant surge during the New Year holiday, attracting over 46,000 visitors and generating sales exceeding 890,000 yuan, showcasing the area's appeal and cultural richness [4][5]. Group 1: Visitor Engagement and Experience - During the New Year holiday, Yingde's tea mountains welcomed a lively influx of tourists, with tea-picking activities and immersive experiences in tea production [2][3]. - The Red Flag Tea Factory, a national industrial heritage site, combined historical preservation with modern tea-making experiences, attracting visitors eager to learn about the history of Yingde red tea [9][12]. - The Yingjiu Manor's digital tea experience allowed visitors to track the fermentation process of tea in real-time, enhancing engagement through technology [21][23]. Group 2: Sales and Economic Impact - The tea tourism sector in Yingde saw impressive sales figures, with the Red Flag Tea Factory alone attracting over 20,000 visitors and generating nearly 150,000 yuan in sales over three days [19]. - Yingjiu Manor reported over 5,000 visitors and sales close to 130,000 yuan, indicating a successful appeal to families and young couples [30]. - The Jiqingli Red Tea Valley welcomed 13,000 visitors and achieved sales of approximately 96,000 yuan, marking a significant increase compared to the previous year [41]. Group 3: Cultural and Recreational Activities - The tea valley offered a variety of activities, including tea-picking, traditional tea-making, and DIY experiences, which were popular among visitors [36][39]. - The integration of cultural elements, such as the "Tea Banquet" featuring organic tea dishes, attracted consumers looking for unique dining experiences [54]. - The holiday festivities included interactive events and themed experiences that resonated with younger audiences, enhancing the overall appeal of Yingde as a tourist destination [34][58].
江苏连云港:茶园生态颜值“靓”
Ren Min Ri Bao Hai Wai Ban· 2025-12-18 01:52
(责编:王连香、李楠桦) 江苏连云港海州区盛产茶叶,单花果山街道的茶叶种植面积就近4000亩,"海州云雾茶"是江苏三大名茶 之一。当地依托茶园生态优势打造集采茶体验、茶艺品鉴等于一体的茶旅综合体,推出"茶文化体验 游",邀请非遗制茶匠人现场展演,将茶园"生态颜值"转化为"经济价值",吸引众多游客沉浸式感受茶 乡魅力,让茶园成为农文旅发展"新引擎"。图为海州区花果山街道当路村的茶农们在茶园采茶。 苏宜婷摄 ...
湖北加快打造消费新高地 向“新”而行,消费市场活力更足
Ren Min Ri Bao· 2025-10-19 01:48
Group 1: Consumption Market Dynamics - Hubei's retail and catering sectors achieved a total transaction volume of 52.606 billion yuan during the National Day and Mid-Autumn Festival holidays, with online retail sales reaching 10.32 billion yuan, a year-on-year increase of 15.3% [1] - The cross-border e-commerce industry in Hubei is thriving, with a diverse range of products available, including electronics and seafood, facilitated by the Huahu Airport [2] - The digital transformation of trade and commerce in Hubei has led to a 19.2% increase in online retail sales for the first eight months of the year [3] Group 2: Technological Innovations in Agriculture - Hubei is a major producer of crayfish, with the comprehensive output value of the crayfish industry in Qianjiang reaching approximately 87 billion yuan [4] - The Hubei Crayfish Industry Technology Research Institute is working on technologies to enable year-round crayfish production, resulting in a winter crayfish output of 24,000 tons and a revenue of 2.19 billion yuan from December to February [5] - In the first half of the year, the transaction volume of live crayfish from the Hubei Qianwan Ecological Crayfish Industrial Park reached 177,000 tons, generating a transaction value of 7.527 billion yuan [6] Group 3: Cultural and Tourism Integration - The integration of tea culture and tourism in Wufeng County has attracted 3.47 million visitors in the first eight months, with tourism revenue increasing by 31% to 3.29 billion yuan [7] - Hubei has established 104 cultural and tourism complex projects, significantly boosting various tourism sectors, with A-level tourist attractions receiving 20.3634 million visitors during the recent holidays, a year-on-year increase of 12.9% [8]
湖北加快打造消费新高地 向“新”而行 消费市场活力更足(活力中国调研行)
Ren Min Ri Bao· 2025-10-17 21:59
Core Insights - The consumption market in Hubei shows strong vitality, with retail and catering sectors achieving a total transaction volume of 52.606 billion yuan during the National Day and Mid-Autumn Festival holidays, and online retail sales reaching 10.32 billion yuan, a year-on-year increase of 15.3% [1] Group 1: E-commerce and Cross-border Trade - The Huazhu International Airport's cross-border e-commerce industrial park offers a wide range of products, including popular Southeast Asian accessories and clothing, as well as electronic products and toys that are in demand in Europe and America [2] - The cross-border e-commerce industry chain is rapidly gathering, allowing consumers worldwide to access diverse products [2] - The Tianmen textile and clothing e-commerce platform has about 7,000 textile and clothing businesses and over 13,000 registered e-commerce stores, establishing a complete supply chain from production to marketing [2][3] Group 2: Technological Innovation in Agriculture - Hubei is a major producer of crayfish, with the comprehensive output value of the crayfish industry in Qianjiang reaching approximately 87 billion yuan [4] - The Hubei Crayfish Industry Technology Research Institute is working on technologies to enable year-round crayfish production, achieving a winter crayfish output of 24,000 tons and a value of 2.19 billion yuan from December to February [5] - In the first half of this year, the Qianjiang Ecological Crayfish Industrial Park recorded a transaction volume of 177,000 tons and a transaction value of 7.527 billion yuan [5] Group 3: Cultural and Tourism Integration - The Five Peaks County has transformed its tea industry into a tourism attraction, with a focus on integrating tea culture with tourism, resulting in 3.47 million visitors and a tourism revenue of 3.29 billion yuan in the first eight months of the year, representing a year-on-year increase of 27% and 31% respectively [7] - Hubei has built and put into operation 104 cultural and tourism complex projects, significantly boosting various tourism-related sectors [8] - During the National Day and Mid-Autumn Festival holidays, Hubei's A-level tourist attractions received 20.3634 million visitors, a year-on-year increase of 12.9% [8]
老茶园新玩法
Ren Min Wang· 2025-09-02 13:29
Core Insights - The tea industry in Wufeng has transformed from traditional workshops to large-scale, high-tech enterprises, integrating tea cultivation with tourism and cultural experiences [2] - Wufeng County has developed various tourism projects, such as the Qinggangling Ecological Tea Garden and the Yihong Tea Industrial Heritage Exhibition Hall, enhancing the tea tourism experience [2][4] - In 2024, Wufeng is expected to receive 4.357 million tourists, generating a tourism revenue of 3.999 billion yuan, with the comprehensive output value of "tea tourism" exceeding 5 billion yuan [4] Industry Development - The tea industry in Wufeng has evolved to include multiple business models, combining tea cultivation with educational and cultural tourism [2] - The local government emphasizes the integration of tea with education, technology, and tourism to enhance the value chain and drive economic growth [2] - The immersive performance "A Leaf of Glory" has attracted significant audience engagement, with over 60 shows since its debut, each accommodating 150 attendees [4][5] Tourism Experience - Wufeng has created unique tourism experiences, such as tea picking, tea processing, and cultural performances, allowing visitors to engage deeply with tea culture [2] - The tea tourism experience includes traditional architecture and local music, enhancing the cultural immersion for tourists [2] - The county's innovative approach to tea tourism has made it a popular destination, transforming the landscape and economy of the region [2][4]
英德红茶成五一出游“顶流”!超11万人次进茶山喝红茶
Nan Fang Nong Cun Bao· 2025-05-05 14:04
Core Viewpoint - The article highlights the popularity of Yingde black tea during the May Day holiday, with over 110,000 visitors enjoying tea-picking experiences and various cultural tourism activities in the region [1][6][7]. Group 1: Tourism Trends - Outdoor activities and rural tourism have become popular choices for travelers in the Greater Bay Area during the May Day holiday [2][4]. - Yingde city received over 250,000 tourists during the holiday period, with tea-related attractions being significant draws [6][7]. Group 2: Tea Experience Offerings - Multiple tea enterprises in Yingde launched unique experiences such as tea-picking, rural workshops, and camping to enhance rural tourism [4][5]. - Yingde Jiuzhuang Garden opened a "tea coffee" crossover innovation, attracting visitors with special promotions [9][10][11]. Group 3: Visitor Statistics - Yingde Jiuzhuang Garden welcomed 13,881 visitors during the holiday [22]. - Hongqi Tea Factory received approximately 41,400 visitors over the five-day holiday, with a peak daily attendance of nearly 15,000 [26][27]. - Yingde Tea Fun Park saw daily visitor numbers exceed 3,000, with total holiday attendance surpassing 15,000, reflecting a 20% increase in sales compared to the previous year [58][60][63].