【环球时报驻越南特约记者 黄东日】越南政府近日宣布一项全国性计划，旨在到2030年前，全国小学 一年级开设英语必修课程，到2035年前将英语逐步纳入全国学校的必修课程。此外，根据新计划，未来 5年内越南所有幼儿园和学前教育机构必须让儿童接触英语。 据新加坡《海峡时报》16日报道，上月底，越南政府批准实施《2025-2035全国外语战略规划（展望 2045）》方案，其旨在突破劳动力英语短板，抢占全球产业链高地，为越南2045年跻身"高收入国家"铺 路。 但要想实施这场教育改革，越南还面临不少实际困难，最突出的就是英语师资力量不足。越南教育培训 部估计，到2030年，学前和小学教育系统还需新增2.2万名英语教师。目前越南共有 105万名学前和各级 普通教育教师，其中仅约3万人专门教授英语。还有越南老师反映，越南的英语教学质量存在很大问 题，很多年长教师自身的英语水平并不高，因此教学重心放在语法和考试上，而非沟通能力培养。 方案规定，英语课程内容将由越南教育培训部统一制定，公立学校免费开课。目前越南是从小学三年级 开始教授英语课，但由于师资力量不足，不少学校要么每周只安排两节英语课，要么干脆将其变成选修 课。而许多 ...

Core Viewpoint - The article discusses actor Daniel Wu's entry into the live-streaming e-commerce space, highlighting his unique approach to brand building and consumer engagement through his IP "Zuhaus" [2][5][9]. Group 1: Live Streaming and E-commerce - Daniel Wu made his debut in live streaming on May 21, 2025, as an "English teacher," attracting 19.03 million viewers and selling over 30,000 courses, generating revenue between 10 million to 25 million yuan [2][4]. - Despite the success of his first live stream, Wu has not returned to the e-commerce scene, focusing instead on content creation and lifestyle sharing [5][6]. - The "Zuhaus" brand aims to create a three-dimensional synergy between content, brand, and consumption, achieving significant engagement on platforms like Douyin [5][14]. Group 2: Brand Development and Strategy - "Zuhaus" was conceived in 2024, designed as a brand innovation laboratory rather than a traditional endorsement model, with Wu actively involved in content planning and product design [9][11]. - The brand's strategy emphasizes authenticity and quality, moving away from quick monetization to building a sustainable influence in various lifestyle sectors [12][17]. - Wu's coffee brand, WHATEVER, has seen daily foot traffic of over 300 customers and a 40% repurchase rate, indicating strong consumer interest [17]. Group 3: Consumer Engagement and Market Trends - The article notes a shift in consumer preferences towards products that genuinely meet needs, with nearly 70% of surveyed individuals willing to pay a premium for meaningful products [17][18]. - The evolution of celebrity roles in marketing is highlighted, transitioning from mere endorsements to becoming brand owners and co-creators, reflecting a deeper emotional connection with consumers [23][24]. - Wu's approach is characterized by a focus on real-life experiences and a desire to present an authentic middle-aged persona, which resonates with consumers seeking genuine engagement [23][25].

Group 1: Live Streaming and E-commerce - Actor Wu Yanzu launched his first live streaming session on May 21, selling his English courses, achieving an average viewership of 19.03 million and sales between 10 million to 25 million yuan [1] - Zhang Xuefeng announced an exclusive live streaming event on Kuaishou from June 15 to 30, focusing on college entrance examination volunteer reporting, with previous sessions garnering a total viewership of 324 million [2] - Controversy arose around volunteer Shang Guanzheng, who began live streaming sales to support his anti-trafficking efforts, leading to divided public opinion on the appropriateness of monetizing his activism [3][4] Group 2: Regulatory Actions and Industry Standards - The Central Cyberspace Administration of China initiated a two-month campaign to address issues related to "black mouths" that harm businesses, focusing on malicious defamation, extortion, and false marketing [5] - E-commerce platforms have begun removing "fake foreign goods" health products that misrepresent their origins and efficacy, with specific brands being investigated and required to amend or remove misleading claims [6][7][8] - Douyin's life service sector launched a crackdown on "fly single" behaviors, which involve merchants inducing users to bypass platform transactions, with nearly 45,000 violations identified in the first quarter [9][10] - JD.com announced a "Clean Water Action" to combat false advertising and ensure the longevity of water filter products, promising replacements for filters that do not meet advertised lifespans [11][12] Group 3: Sales Rankings - The top live streaming sales figures on Douyin for May 22 featured a couple from Guangdong achieving sales between 50 million to 75 million yuan, followed by other streamers with sales exceeding 25 million yuan [14]