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51Talk出海三年:要用全球化、科学化、个性化 打开语言学习新市场
Jing Ji Guan Cha Wang· 2025-09-10 08:17
除了语言学习逻辑的变化,出海实践也让51Talk 看清了全球语言教育的变革方向。黄佳佳将其总结为"三级跳":第一跳是技术革命,AI 从过去"冰冷的学习 工具"蜕变为"懂用户的智能伙伴",能根据不同需求实现"千人千面"的个性化教学;第二跳是生态重构,传统"老师教、学生学"的单向模式被打破,全球师 生开始协同共创,优质教育资源得以跨国家流动;第三跳是文化战略"升维",随着中国文化数字化战略推进,语言逐渐成为文化出海的"软基建"。 正是基于这些出海实践中的观察,在此次发布会上,51Talk宣布升级教育产品体系,推出以全球化布局、科学化内核与个性化路径为核心的解决方案,并同 步推出全新超拟人AI外教"考拉AI外教"(下称"考拉AI")。其中"全球化、科学化、个性化"的产品升级路径,而这"三化"也成为此次新方案的核心引擎。 "在全球化布局上,我们构建了'双轮驱动'生态。"黄佳佳介绍,对内,51Talk为中国工商银行、中国石油等1500 余家国内头部企业提供体系化、场景化、定 制化的英语和多语种解决方案,助力企业"走出去"时突破语言壁垒;对外,延续"在地生长"的思路,团队会深入研究当地课程标准,调整教材内容与教学形 式, ...
51Talk 努力搭建沟通世界的语言之桥
Ren Min Ri Bao· 2025-09-07 22:19
Core Viewpoint - 51Talk is actively expanding its global language education services, leveraging a dual strategy of local and overseas development to enhance international communication and cultural exchange, particularly in the context of the Belt and Road Initiative and national digital cultural strategies [1][2]. Group 1: Global Business Strategy - 51Talk implements a "dual-driven" strategy focusing on local services and overseas expansion, providing systematic and customized language training solutions to assist Chinese enterprises in overcoming language barriers in international business [1]. - The company has established a presence in over 50 countries and regions, with a cumulative teaching volume exceeding 100 million classes, becoming a trusted online language learning platform for overseas users [2]. Group 2: AI Empowerment and Localization - 51Talk emphasizes localized innovation by tailoring learning solutions to meet the diverse needs of learners in different regions, integrating advanced AI technologies into its teaching platforms [3]. - The company utilizes its proprietary AirClass online teaching platform and Magic Mirror Brain system to create a comprehensive digital teaching system that enhances the learning experience through data-driven personalized teaching models [3]. Group 3: Social Responsibility and Future Plans - 51Talk actively promotes educational equity through initiatives like the "School Project" and "New Window Plan," providing systematic training for English teachers in western regions of China [3]. - The company aims to continue driving educational innovation through technology, enhancing its brand competitiveness and influence while building a bridge for global communication [3].