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“苹果烤奶”刷屏,网友:苹果才不是无聊的水果!
东京烘焙职业人· 2025-12-24 08:31
最近,"苹果烤奶"刷屏 小红书。 "冬日来一杯热乎乎的苹果烤奶吧"话题已有 100万+人浏览 ,大量博主分享制作教程与成品图。 从苹果奶绿等果奶到解构苹果,再到苹果烤奶, "苹果才不是无聊的水果",这句话的含金量还在上升。 社交平台上 "苹果烤奶"刷屏了 从博主们分享的教程来看,做法大致相似: 最近,社交平台上流行起一杯"苹果烤奶"。 "冬日来一杯热乎乎的苹果烤奶吧"这个话题,目前在小红书上已经有100万+浏览量。 和精致咖啡、复杂特调不同, 苹果烤奶的制作几乎没有门槛 ,原料易得、步骤也不复杂,这种随手可得 的DIY做法很快吸引了大批网友关注。 把苹果去皮去核切块,放进杯子或耐热容器中,加入少量蜂蜜和一小撮盐,先用微波炉加热2-3分钟,让 苹果变软出汁;取出后稍微压一压,再倒入牛奶,搅匀后继续加热1分钟左右,一杯热乎乎的苹果烤奶就 完成了。 评论区里,不少人一边晒成品,一边说: "一个放到无人问津的苹果终于有它的存在价值了" "很好喝, 像一杯热乎乎的甜点""谈不上惊艳,但喝起来很舒服"。 还有网友贴心给出不少"注意事项",比如: 也正是这种 "看完就能自己复刻" 的特质,让苹果烤奶很快在平台上火起来。 苹 ...
茶饮界惊现“新排队王”,日销超2000杯,被誉为“北京必喝茶饮”
Guan Cha Zhe Wang· 2025-06-18 12:55
Group 1: New Tea Beverage Industry - A new tea beverage brand, "Li Tea," has emerged as a "new queue king," selling over 2000 cups daily since its opening in April last year [1] - The brand has gained significant popularity on social media, with over 1.44 million views on related topics on Xiaohongshu, and is considered a must-try drink in Beijing [1] - Li Tea's menu features 21 products across five categories, with prices ranging from 15 to 32 yuan per cup, including signature items like Apple Da Hong Pao and explosive hawthorn lemon tea [1] Group 2: Vanadi's Bitcoin Investment - Spanish coffee chain Vanadi has increased its Bitcoin holdings to 30 coins, planning to invest over $1.1 billion in Bitcoin as part of a new reserve strategy [2] - The company aims to fully transform into a Bitcoin-centric enterprise, with Chairman Salvador Martí seeking authorization for a €1 billion Bitcoin reserve strategy [2] Group 3: Bai Fei Dairy Industry - Bai Fei Dairy has had a tumultuous journey towards IPO, with multiple attempts since 2018, including a shift from the New Third Board to the Shanghai Stock Exchange [3] - The company has faced setbacks, including withdrawing its IPO application in December 2023, but has recently had its application accepted by the Shanghai Stock Exchange [3] Group 4: Guangdong Lychee Export - Guangdong Zhongli Agricultural Group has successfully exported 11 tons of Guangdong Feizixiao lychee to Thailand, marking the start of its Southeast Asian journey [4] - The distribution strategy includes 60% of the lychee entering major supermarkets, 30% to a large fresh produce wholesale market, and 10% through TikTok Shop and live commerce [5] - The company anticipates a 3 to 4 times increase in lychee export volume this year, projecting around 6000 tons, with Guangdong lychee accounting for over 55% of national exports [5]
雀巢中国换帅;珀莱雅营收首破百亿;优衣库中国退货政策收紧丨品牌周报
36氪未来消费· 2025-04-27 10:29
整理 | 彭倩 #Big News# 增长压力之下,雀巢中国换帅 雀巢中国的首位本土 CEO 卸任。 近日,雀巢宣布现任雀巢大中华区董事长兼 CEO 张西强辞任,由现任菲律宾市场负责人马凯思 (Kais Marzouki)接替。这是雀巢集团自去年10月宣布不再将中国市场设立为独立大区后(今年1 月1日起生效),推出的一项人事调整举措。 由于中国市场曾表现颇佳,雀巢曾在2022年为其单独设立大中华区,张西强同年成为雀巢中国首位 本土CEO。中国是雀巢的第二大市场,一直被寄予厚望,张西强在上任时也曾为雀巢中国制定较为乐 观的增长计划:雀巢中国区要在2025年实现600亿小目标,在2030年实现1000亿大目标。 翻看过去3年的财报,雀巢中国区的体量分别为401.6亿元、436亿元和408.69亿元,遇到增长瓶 颈,与张西强曾制定的2025年达到600亿的目标也相差较大。 如今,全球消费市场正处于周期性波动,雀巢在内的一系列外资企业都需要更好的让产品适应当地市 场消费者需求和习惯的变化。 雀巢曾公开表示对中国市场的反思,前 CEO 施耐德曾表示,过去10年,雀巢在中国多项投资没有成 功,如对花生牛奶品牌银鹭的收购, ...