Core Insights - The article highlights the rising popularity of lychee, particularly Guangdong lychee, in various markets including supermarkets, e-commerce platforms, and wholesale markets, with significant increases in both procurement and sales volumes this summer [1][2] - Guangdong lychee has seen a remarkable increase in transaction value on platforms like JD.com, with a year-on-year growth exceeding 560% [1] - The search volume for "Guangdong lychee" on Meituan has surged by 143% since June compared to May, indicating a strong consumer interest across major cities [1] Market Dynamics - Lychee is transitioning from a "tribute fruit" to a "national fruit," reflecting its growing acceptance and demand in the market [2] - The Shanghai market is identified as a prime target for lychee sales, given its substantial retail sales total of 18.5 trillion yuan, making it a key area for investment [2]

Core Insights - The "Oriental Love Fruit" from Guangdong lychee has become a star consumer product, with a 179% year-on-year increase in search volume on Meituan's platform, and specific varieties like "Lychee King," "Guiwei," and "Feizixiao" seeing over 200% growth [1] Group 1: Industry Developments - A lychee production and sales matchmaking conference was held in Huizhou, Guangdong, focusing on variety research, freshness preservation technology, and production-sales connections [1] - Meituan signed cooperation agreements with Guangdong Zhongli Agricultural Group to extend the lychee harvest season through new variety research and to establish a comprehensive freshness preservation system [1] - Zhongli Group, known for its high-quality export standards, aims to enhance product quality and service for domestic consumers through increased investment in technology and marketing [1] Group 2: Supply Chain and Distribution - Meituan plans to leverage its nationwide instant delivery network to create a digital channel for Guangdong lychee, ensuring fresh products reach consumers quickly [2] - Direct sourcing bases have been established in lychee orchards to provide high-quality lychee directly to Meituan users, with immediate pre-cooling and cold chain logistics to minimize handling time [2] - Zhongli Group is adapting its business model to address external challenges and is focusing on expanding its domestic market presence with Meituan's support [2] Group 3: Strategic Initiatives - The Guangdong "Hundred Counties, Thousand Towns, and Ten Thousand Villages" project aims to enhance the trade flow of lychee and support agricultural exports [3] - Meituan's "Linking Hundred Cities, Promoting Lychee Agriculture" initiative aims to build a comprehensive lychee production and sales network across 100 cities, utilizing its rapid delivery capabilities and cold chain logistics [3]