Core Insights - The 14th Sichuan International Tea Expo opened on May 9 in Chengdu, with Rong County awarded the title of "Top Ten Counties for the Revitalization of the Refined Sichuan Tea Industry" [1] - Rong County's tea production is projected to reach 31,900 tons in 2024, with a comprehensive industry output value of nearly 5.2 billion yuan [1][2] - The expo showcased Rong County's unique cultural elements, integrating local tea, lanterns, dragons, and salt, highlighting the region's cultural heritage alongside its tea industry [1] Industry Overview - Rong County is a significant tea-producing area in Sichuan, with notable characteristics such as early market entry, high-quality picking, and premium sales prices [2] - The county has approximately 220,000 acres of tea gardens, including 60,000 acres designated as standardized production bases for green food [2] - There are 45 tea processing enterprises in Rong County, including one national leading enterprise and six provincial leading enterprises [2] Product Development - Rong County's first branded tea drink, Longdu Xiangming Jasmine Tea Beverage, was launched at the expo, enhancing the variety of tea products and injecting new vitality into the tea industry [1] - The county's pottery creative park features exquisite tea ware that merges pottery culture with tea culture, offering consumers a unique aesthetic experience [1] Future Plans - Rong County aims to leverage the integration into the Chengdu-Chongqing economic circle by strengthening industrial base construction, increasing technological investment, and ensuring product quality [2] - The county plans to promote the integration of the tea industry with culture, tourism, and health industries to enhance market competitiveness [2]

Group 1: Event Overview - The 14th Sichuan International Tea Expo opened on May 9 in Chengdu, featuring six themed pavilions covering nearly 70,000 square meters with participation from nearly 2,000 tea enterprises from over 20 provinces in China and countries like Italy, Nepal, Sri Lanka, and Bhutan [1][2] - The expo showcased over 100,000 selected products, including six major tea categories, new tea beverages, tea utensils, packaging machinery, and tea spaces [1] Group 2: Industry Development - The theme of the expo is "Refined Sichuan Tea, Shared with the World," highlighting the establishment of a strong industrial chain for refined tea processing, with awards given to key enterprises and top counties in Sichuan's tea industry [1][2] - Sichuan is a major tea-producing province, accounting for over 10% of the national tea garden area and production, with significant advancements in quality improvement, brand building, and standardized production [2] Group 3: Innovations and Trends - The expo introduced a chain enterprise pavilion for the first time, featuring major companies like Zhuyeqing, Chuancha Group, and Chuanhong Group, showcasing technological research and product innovation [2] - New beverage brands from traditional enterprises were launched, injecting new vitality into the Sichuan tea industry, while international buyers and cross-border e-commerce representatives showed interest in the exhibits [2] Group 4: Additional Activities - The tea expo will continue until May 12, offering shopping, tea tasting, and over 60 tea-related activities [3]

Group 1 - The 14th Sichuan International Tea Expo opened in Chengdu with the theme "Refined Sichuan Tea, Shared by the World" [1] - The expo features six major theme halls covering nearly 70,000 square meters, with participation from nearly 2,000 tea enterprises from over 20 provinces and regions, including international exhibitors from Italy, India, Nepal, Sri Lanka, and Bhutan [1][2] - The event showcases over 100,000 selected products, including six major tea categories, new tea beverages, tea utensils, packaging machinery, and tea spaces [1] Group 2 - The expo highlights Sichuan tea with participation from 11 major tea-producing cities and over 30 advantageous counties, featuring regional brands such as Tianfu Longya, Mengding Mountain Tea, and Emei Mountain Tea [2] - A new "Chain Master Enterprise Pavilion" was established to promote deep integration of the industry chain, showcasing innovations from leading companies like Zhuyeqing and Chuancha Group [2] - The event aims to enhance the standardization and high-end branding of Sichuan tea, positioning it as a core engine for high-quality development [2] Group 3 - The Chengdu theme pavilion focuses on showcasing local tea varieties and cultural elements, including geographical indication products and cross-border new products like fruit-flavored tea and tea beer [5] - Nine local governments, including Chongqing and Hunan, organized groups to participate, alongside international teas from Nepal, Sri Lanka, and Bhutan [7] - The "Tea Instrument Aesthetics Pavilion" displayed thousands of tea utensils and related products, creating a shopping platform for tea culture [7] Group 4 - The expo will run until May 12, featuring over 60 events, including forums on digital empowerment in the tea industry and quality health discussions [8]

荣县市场监管局抓好质量服务 助力品质消费 近年来，为营造高品质消费"软环境"，四川省荣县市场监管局着力抓好产品质量。通过兜牢产品质量"底线"，提升特色品牌"上限"，聚焦小作坊升级、个体 工商户提质、区域特色品牌建设三个维度，通过技术指导、政策引领等方式，持续释放质量支撑作用，助力品质消费提质扩容。 消费品升级不仅要提质，更要在个体工商户培育和品牌建设方面扩容，为迎合大众消费升级"口味"，打造多元化消费场景和区域特色产品。在个体工商户培 育上，荣县市场监管局依托信用评价体系，探索个体工商户分类精准帮扶模式，构建"生存型+成长型+发展型"梯度培育体系，制定荣县"名特优新"个体工商 户分类标准，深化"知名"品牌创建、推动"特色"产业发展、聚焦"优质"技艺传承、加大"新兴"培育力度，增强特色个体工商户市场竞争力，累计认定"名特优 新"个体工商户27户。 同时，在"盐""茶""陶"区域特色名片打造上，荣县市场监管局不断致力于以"荣县土陶""荣县花茶"为代表的地标品牌产业标准化、规范化、品牌化建设，通 过制定荣县土陶生产技术规范、荣县土陶地理标志证明商标使用管理规范、荣县花茶等多个团体、行业标准，进一步规范相关行业生产、 ...