Core Insights - The popularity of intangible cultural heritage (ICH) products is increasing among consumers, with Douyin reporting over 6.5 billion annual sales of ICH items in 2024, and more than 10 ICH merchants achieving over 10 million yuan in sales [1] - The rise of live-streaming e-commerce is breaking the bottlenecks in the promotion and dissemination of ICH products, enhancing their visibility and user engagement [1][2] - Young people are crucial for the transmission of ICH, and live-streaming e-commerce effectively bridges the gap between ICH and younger demographics [2] Group 1 - Douyin's data indicates that ICH products are experiencing explosive growth in sales, with popular items including handmade snacks, Yixing purple clay, and Jingdezhen ceramics [1] - The digitalization of ICH provides a broad platform for dissemination, transforming traditional sales channels and enhancing the cultural and technical attributes of ICH products [1][2] - The market-oriented approach of e-commerce platforms is essential for the sustainable development of ICH, creating a positive cycle between cultural preservation and market vitality [2] Group 2 - The traditional ICH has struggled to attract the attention of young people, but live-streaming e-commerce's youthful and trendy characteristics are successfully engaging this demographic [2] - The transformation of ICH from static museum exhibits to dynamic lifestyle elements reflects a shift from protective preservation to creative transformation [2] - Policy support and market exploration are both necessary for the protection and transmission of ICH, with e-commerce platforms providing ongoing commercial momentum [2]

Core Points - The event "Civilization Encounter: China Grand Canal Culture Jiangsu Week" was held in Brussels, Belgium, as part of the cultural exchange activities celebrating the 50th anniversary of China-EU diplomatic relations [1] - The event aimed to build a platform for mutual understanding and cooperation between cultures, using the Grand Canal as a symbolic link [1] - The event featured performances by Chinese cultural groups, including traditional music and opera, which resonated well with the local audience [2] Group 1 - The event was co-hosted by the Chinese Mission to the EU, the Jiangsu Provincial Government, and the Jiangsu Provincial Association for Cultural Exchange [1] - The Grand Canal of China and the Brussels Canal were highlighted as important cultural symbols, bridging Eastern and Western civilizations [1] - Former Belgian Prime Minister Yves Leterme expressed hopes for expanding cooperation between China and Belgium through this cultural week [1] Group 2 - Performances included traditional Chinese songs and operas, which captivated the audience, showcasing the beauty of Chinese culture [2] - An exhibition of intangible cultural heritage from Jiangsu, featuring crafts like Huishan clay figurines and Yixing purple clay teapots, attracted local interest [2] - Attendees expressed fascination with Chinese culture, with some planning future visits to China to explore its cultural heritage [2]

Core Viewpoint - The event "Civilization Encounter: Jiangsu Week of the Grand Canal Culture" successfully showcased the cultural heritage and contemporary value of the Grand Canal, promoting mutual understanding and cultural exchange between China and Europe, particularly in Belgium and Croatia, as part of the 50th anniversary of China-EU diplomatic relations [1][5][11]. Group 1: Event Overview - The event took place from June 9 to 13, 2023, in Belgium and Croatia, featuring various activities to highlight the spirit of the Grand Canal culture [1][2]. - The opening ceremony included cultural performances and exhibitions, such as Jiangsu's tourism promotion and a special exhibition on the Grand Canal's history and cultural heritage [3][10]. Group 2: Cultural Exchange Activities - Activities included traditional performances, interactive experiences with intangible cultural heritage, and a food experience area showcasing Jiangsu cuisine, which received positive feedback from attendees [6][7][10]. - A significant focus was placed on youth engagement through initiatives like "Canal Elegance: Youth Cycling Encounter," fostering dialogue between young people from Belgium and Jiangsu [4][11]. Group 3: Diplomatic and Cultural Significance - The event was praised by notable figures, including former Belgian Prime Minister Yves Leterme, who emphasized the importance of cultural and economic cooperation between Belgium and Jiangsu [5][11]. - The event served as a platform for promoting sustainable development and deepening cultural interactions, with calls for more European friends to visit Jiangsu [5][12]. Group 4: Media Coverage and Impact - The event garnered significant media attention, with coverage from major outlets in Belgium and France, highlighting the cultural richness of Jiangsu and the Grand Canal [11][12]. - Social media engagement was high, with various platforms sharing content related to the event, further amplifying its reach and impact [11][12].

Core Viewpoint - The new outbound tax refund policy in China aims to enhance the shopping experience for foreign tourists, with a lower refund threshold and increased cash refund limits, creating a "shopping and saving" cycle [1][2]. Group 1: Policy Changes - The refund threshold has been reduced from 500 yuan to 200 yuan, and the cash refund limit has been raised to 20,000 yuan [1]. - The "immediate purchase and refund" model is being promoted nationwide to facilitate foreign tourists [1]. Group 2: Opportunities for Jiangsu - Jiangsu province, with its rich tourism resources and manufacturing capabilities, is positioned to convert tourist flow into sustained economic growth through consumption upgrades [1]. - Key commercial areas such as Nanjing's Xinjiekou and Suzhou's Guanqian Street are expected to implement full coverage of the "immediate purchase and refund" policy [1]. Group 3: Enhancing Local Product Competitiveness - Jiangsu has many well-known local products, such as Yangzhou lacquerware and Yixing purple clay teapots, which can be marketed globally [2]. - There is potential to develop high-value-added products, including technology-driven electronics, to attract bulk purchases under the new tax refund limits [2]. Group 4: Service Improvement Initiatives - The need for bilingual tax refund assistants and personalized shopping advisory services has been identified to address potential language barriers for foreign consumers [3]. - Development of multi-language tax refund applications and the establishment of expedited refund channels at international airports are recommended to enhance the consumer experience [3]. - A fund for rapid resolution of foreign card payment disputes is suggested to ensure a smooth shopping and refund process [3]. Group 5: Strategic Implications - The essence of the new tax refund policy is to shift the foreign trade battlefield to local consumption scenarios, potentially increasing foreign trade revenue for Jiangsu [3]. - The initiative is seen as an opportunity for Jiangsu to redefine its value in the global consumer landscape, showcasing the quality and innovation of Chinese manufacturing [3].