敕勒川横贯东西240多公里，从包头西部到呼和浩特，黄河走过了最大的几字弯，在阴山南麓，留下了 广袤的冲积平原。过去数千年中，这里都是农业文明与游牧文明的交错带，世代居住在这里的人们，担 水浇菜、扬鞭牧马、自给自足。 随着现代化的到来，这片阴山下的农牧交错带，成为全国最大的农牧产品生产地之一。而传统的农牧 业，也正经历着现代科技的催化，从智慧牧场，到植物工厂，从种业突围，到产业升级。在水草丰美的 塞上草原，许许多多新的科技，改变着这里的生产模式。 从冷凉蔬菜到植物工厂 秋分掠过九月的原野，草木摇落，万物成熟。内蒙古的夏季冷凉蔬菜，刚刚过了成熟季，等待下一个夏 天的到来。 就在乌兰察布察右前旗的一个农业产业园区中，一座三十万平方米的智能玻璃温室里，串收樱桃番茄正 在批量成熟，密闭的温室中，番茄藤蔓的茎叶，在四五米高的栽培架上攀缘，每株番茄可以生长10个月 左右，最长的藤蔓可以长到15米高。工人们穿着防护服，在自动升降的作业车上，沿着长长的甬道，采 收成熟的果实，红的、黄的，贴着枝剪下来，长长的一串，像葡萄一样。不到一天的时间里，这里的串 收番茄，就会进入北京、上海、广州的大型商超中，每公斤最高可以卖到30元。 这 ...

Core Viewpoint - Ganyuan Foods reported a decline in both revenue and profit for the first half of 2025, attributing the downturn to rising raw material costs, increased sales expenses, and ineffective marketing strategies [1][2]. Financial Performance - The company achieved a revenue of 945 million yuan, a year-on-year decrease of 9.34% [1]. - The net profit attributable to shareholders was 74.61 million yuan, down 55.2% year-on-year [1]. - Sales expenses increased to 175 million yuan, a rise of 26.59% compared to the previous year [1]. Marketing and Brand Strategy - Ganyuan Foods engaged actor Ding Yuxi as a brand ambassador and launched various marketing campaigns across multiple cities [2]. - Despite significant marketing investments, the company did not see a corresponding increase in sales, indicating a potential misalignment with target audiences [2]. Product Performance - Revenue from the five major product categories declined, with the comprehensive nut and bean series down 19.92% to 273 million yuan [3]. - The only category to see growth was the broad bean series, which increased by 2.11% to 125 million yuan, although sales volume fell by 4.62% [3]. International Expansion - Ganyuan Foods reported significant growth in overseas markets, achieving revenue of 44.13 million yuan, a year-on-year increase of 162.92% [3]. - The proportion of overseas revenue rose from 1.61% to 4.67%, with the number of overseas distributors increasing to 38 [3]. Industry Insights - Analysts suggest that many domestic companies are reaching growth limits in local markets, making international expansion a promising avenue for growth [4].

Investment Rating - The report does not explicitly provide an investment rating for the regenerative agriculture industry in China. Core Insights - Regenerative agriculture is recognized as a sustainable agricultural model that addresses climate change, ecosystem degradation, and soil productivity decline, promoting harmony between agriculture and nature [7][8][9] - The global regenerative agriculture market is projected to grow from USD 7.64 billion in 2023 to USD 29.27 billion by 2033, driven by various factors including government support and consumer demand for sustainable products [43][51] - The report emphasizes the importance of soil health and the need for a collaborative effort among researchers, policymakers, businesses, and farmers to transition from traditional practices to regenerative agriculture [8][9] Summary by Sections 1. Background of Regenerative Agriculture - Regenerative agriculture is rooted in ancient practices that emphasize the interdependence of humans and nature, aiming to restore and sustain soil health [14][19] - The definition of regenerative agriculture has evolved, with various principles proposed by different organizations, focusing on practices that enhance biodiversity and soil health [20][21][38] 2. International Development Trends - The United Nations and various international organizations have recognized regenerative agriculture as a key strategy for mitigating climate change and enhancing food security [43][44][47] - Significant investments and policies are being directed towards regenerative agriculture in regions like the EU and the US, highlighting its growing importance in global agricultural practices [48][51] 3. Current Status in China - China's commitment to sustainable agriculture dates back to the 1980s, with a series of policies aimed at promoting ecological farming and sustainable practices [55][56] - Recent initiatives, such as the "14th Five-Year Plan for National Agricultural Green Development," outline specific goals for enhancing agricultural sustainability and soil health [59][61]