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人工智能拓展服务消费新场景
Jing Ji Ri Bao· 2025-09-12 00:09
Core Insights - The Chinese government has issued an opinion on the implementation of "Artificial Intelligence+" actions, focusing on enhancing service consumption quality and expanding new service consumption scenarios [1][2] - The service sector's contribution to China's GDP is significant, with a projected value-added share of 56.7% in 2024 and a contribution rate of 56.2% to economic growth [1] - AI is seen as a key solution to address challenges in service consumption, such as uneven quality, unmet personalized demands, and varying service experiences [1][2] Group 1: AI Empowerment in Service Consumption - AI enhances service consumption through natural language processing, computer vision, and deep learning, enabling highly personalized and precise interactive services [1][2] - New service categories have emerged due to AI, such as AI-guided tours and VR experiences in cultural tourism, creating new growth points in cultural experience consumption [2] - AI optimizes supply chains, predicts consumer trends, and enables dynamic pricing, significantly reducing service costs and making quality services more accessible [2] Group 2: Challenges and Solutions - The reliance on high-quality data for AI training is a challenge, with prevalent data silos hindering legal and compliant data sharing across platforms [2][3] - Issues such as information bubbles, algorithmic bias, and privacy concerns continue to restrict the healthy development of service consumption [2] - To overcome these challenges, collaboration among government, enterprises, and society is essential to expand "Artificial Intelligence+" service consumption scenarios [2] Group 3: Legal and Technical Framework - Establishing a robust legal framework for AI product and service development is crucial, including enforcing laws on cybersecurity, data protection, and personal information [3] - There is a need for breakthroughs in AI technologies to address complex contexts and ensure safe and controllable applications in key service areas like healthcare and education [3] Group 4: Digital Literacy and Public Awareness - Mainstream media should play a role in promoting AI knowledge and enhancing public awareness through educational programs and public service announcements [4] - Public cultural institutions should provide digital skills training for vulnerable groups, while schools should incorporate digital literacy courses to improve understanding of data ethics and cybersecurity [4]
中国零售消费行业生成式AI及数据应用研究报告
3 6 Ke· 2025-08-20 01:37
Core Insights - The retail industry is transitioning from rapid growth to stock competition, necessitating a digital transformation of "people, goods, and scenarios" to enhance operational efficiency and consumer engagement [1][2] - The integration of generative AI and data provides a comprehensive solution for retail companies, enabling them to optimize user operations, internal decision-making, and global expansion [1][52] Industry Growth Dynamics and Trends - Retail consumption is shifting from high-speed growth to stock competition, with a focus on digital reconstruction of consumer touchpoints to match supply and demand accurately [2] - Companies must leverage digital technologies to enhance sales conversion rates and inventory turnover while reducing operational costs [2] Demand-Side Transformation - Post-pandemic, consumers are more rational, leading companies to shift focus from traffic-driven strategies to membership economies [4] - Businesses need to create detailed user profiles and utilize digital tools to effectively target high-intent consumers, thereby increasing customer lifetime value [4] Supply-Side Transformation - The retail market is projected to reach approximately 49 trillion yuan in 2024, with online sales channels continuing to grow [7] - Retail companies must establish efficient data processing systems to support digital integration and leverage AI for precise customer acquisition and operational efficiency [7] Sector-Specific Insights: Beauty Industry - Domestic beauty brands have rapidly increased market share from 43.7% in 2022 to 55.7% in 2024, utilizing KOL evaluations and UGC content to establish a marketing loop [10] - Chinese beauty brands are expanding into Southeast Asia, the Middle East, and Europe, enhancing brand presence through local partnerships and offline stores [10] Sector-Specific Insights: Footwear and Apparel Industry - The footwear and apparel market is experiencing intense competition, requiring companies to develop strong product R&D capabilities and brand recognition [13] - Leading firms are focusing on consumer insights to create differentiated products and using content marketing to enhance brand loyalty [13] Sector-Specific Insights: Home Furnishing Industry - The home furnishing market is transitioning to a replacement phase, with companies seeking growth through international expansion [16] - Firms are building omnichannel operations to enhance customer experience and are increasingly focusing on establishing their own brands overseas [16] Generative AI and Data Applications - The synergy between generative AI and data governance is crucial for maximizing AI value, with high-quality data being essential for effective AI implementation [21] - 71% of companies plan to enhance data-driven decision-making, with generative AI primarily applied in marketing and customer service scenarios [25] Cloud Services and AI Integration - Companies are encouraged to choose cloud service providers with comprehensive data and AI capabilities to lower the barriers to generative AI application [28] - Nearly 90% of companies prefer to engage external service providers for AI development, indicating a strong reliance on cloud vendors for diverse model capabilities [30] Marketing and User Journey - Over 90% of retail companies have adopted generative AI in marketing, addressing high costs and fragmented consumer demands [55] - Generative AI significantly reduces content production costs by approximately 30%, enhancing sales conversion rates [58] Internal Decision-Making and Governance - 93% of companies are building knowledge bases across multiple scenarios, with generative AI enhancing data governance and decision-making efficiency [63] - The integration of generative AI allows for real-time data analysis, shifting decision-making from experience-based to data-driven approaches [49] International Market Expansion - 93% of retail companies are pursuing international business, focusing on high-potential markets in Asia-Pacific, Europe, and North America [74] - Generative AI aids in overcoming language and cultural barriers, facilitating localized marketing and efficient customer service [75]