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科技让文旅体验从看景迈向“入戏”
Bei Jing Qing Nian Bao· 2025-08-13 19:02
Group 1 - The core viewpoint highlights the significant growth of China's tourism industry in the first half of 2025, with domestic travel reaching 3.285 billion trips and total consumption amounting to 3.15 trillion yuan, both showing an increase of over 15% year-on-year, indicating a shift from "traffic competition" to "value cultivation" in the cultural tourism sector [2] - The integration of technology and traditional culture is exemplified by innovative projects such as AI calligraphy in Wuzhen, VR recreations of historical events in Yan'an, and immersive exhibitions in Nanjing, showcasing how digital mediums can enhance cultural experiences [2] - The collaboration between policies and market initiatives is reshaping the tourism ecosystem, with local governments implementing measures like open food experiences and free parking, addressing key pain points in the industry [3] Group 2 - The tourism experience is evolving from mere sightseeing to deep engagement, with international visitors increasingly seeking authentic cultural interactions, as seen in cities like Shanghai and Shenzhen, where diverse consumer scenarios are fostering cultural recognition [3] - The success of digital experiences in cultural tourism, such as the Shanxi digital experience center, emphasizes the importance of narrative-driven cultural logic over mere technological display, highlighting the need for a balance between flow and quality in visitor experiences [4] - The future of China's tourism industry is expected to belong to those who can deeply explore cultural roots while embracing technological advancements, indicating a dual approach of traditional and modern practices in cultural dissemination [4]
“AI+文旅”,解锁更多出游新体验
Core Viewpoint - The integration of AI technology into the cultural and tourism industry is transforming travel experiences, enhancing service quality, and creating new opportunities for personalized travel planning and immersive cultural experiences [9][13][16]. Group 1: AI Applications in Tourism - AI is becoming a travel companion for many, generating personalized travel plans based on user inputs such as travel time, budget, and interests, significantly reducing the time spent on planning [12]. - Various tourism platforms are launching AI products, with companies like Fliggy, Mafengwo, and Tongcheng Travel responding to the trend by offering AI-driven travel recommendations [12]. - The "AI + tourism" transformation is redefining travel experiences, with generative AI impacting content creation, trend prediction, data analysis, and personalized marketing in the tourism sector [13]. Group 2: Digital Guides and Virtual Experiences - The popularity of "digital guides" is rising, with platforms like "You Shaanxi" offering AI-driven virtual guides that provide real-time information and personalized itineraries [14][15]. - AI-driven virtual characters, such as the "AI Sun Wukong," are being used in cultural exhibitions to engage audiences in multiple languages and enhance cultural experiences [17]. - Immersive experiences using VR and AR technologies are being developed, allowing visitors to explore cultural sites like the Mogao Caves in Dunhuang and the Tengwang Pavilion in Nanchang in a more interactive manner [18][19]. Group 3: Economic Impact and Consumer Engagement - The introduction of AI in tourism has led to increased visitor engagement, with the average stay time in attractions rising and secondary consumption (like dining and souvenirs) increasing by 30% [15]. - AI applications are creating "blockbuster" products that redefine traditional tourism experiences, stimulating new economic growth points in the industry [17].
“科技感”“体验感”成文旅新关键词 花样“夜”态圈粉游客“住下来、细细品”
Yang Shi Wang· 2025-07-06 02:36
Group 1 - The core idea of the article highlights the increasing popularity of night tourism activities in various regions of China, particularly in Xishuangbanna, which offers unique experiences such as firefly viewing and night markets [2][4][9] - The Xishuangbanna Tropical Botanical Garden features a "firefly party" that provides visitors with a distinctive summer night experience, enhancing the appeal of night tourism [4][10] - The introduction of technology, such as a mini-program for species identification, caters to the public's demand for scientific knowledge during night visits [7] Group 2 - The article discusses the trend of integrating technology and immersive experiences into tourism, with various attractions offering diverse activities from day to night, thereby revitalizing summer tourism [10][20] - In Kaifeng, tourists can engage in interactive experiences that allow them to experience life in the Song Dynasty, leading to a significant increase in overnight stays, with over 32% of visitors choosing to stay overnight [13][16] - The article also mentions the introduction of AI guides in attractions like the Tengwang Pavilion, enhancing visitor engagement through personalized tour experiences [14] Group 3 - The night market in Xishuangbanna is described as vibrant and bustling, showcasing a variety of handmade crafts, which contributes to the overall night tourism experience [9] - The "Thousand Lanterns Parade" in Gexian Village recreates ancient festive scenes, attracting visitors to participate in immersive cultural experiences [20][29] - The article emphasizes the importance of local cuisine in enhancing the night tourism experience, with unique dishes available for visitors to enjoy during their nighttime activities [33]
“文创天府·蓉耀未来”,成都市文化旅游产业链创新场景供需发布会将于明日举行
Mei Ri Jing Ji Xin Wen· 2025-05-21 15:16
Core Insights - Chengdu's cultural tourism industry is currently in a crucial phase of high-quality development, emphasizing the need for innovative integration and the creation of new business models and experiences to attract visitors continuously [1] - The upcoming Chengdu Cultural Tourism Industry Chain Innovation Scene Supply and Demand Release Conference aims to provide a platform for innovative technologies and products, facilitating a two-way interaction between supply capabilities and market demand [1] - The rise of digital technology is reshaping content production and consumer experiences, leading to the emergence of new scenarios that enhance visitor engagement and drive the transformation of traditional experiences [1] Group 1: Industry Trends - The integration of "culture + technology" is driving a wave of innovation, resulting in immersive experiences that engage visitors emotionally and enhance their participation [8][10] - New scenarios in cultural tourism, such as the "Night Tour of Jinjiang," combine static art installations with dynamic light and sound displays, creating a poetic narrative for visitors [8] - The use of advanced technologies like VR and AI is becoming standard in enhancing visitor experiences, as seen in projects like the "Digital Dunhuang Immersive Exhibition," which allows deep engagement with cultural heritage [11][13] Group 2: Economic Impact - Large cultural events, such as concerts, have evolved into significant economic drivers, with a cross-city attendance rate exceeding 60% and generating over 200 billion yuan in related consumption [14] - The application of digital creativity in the exhibition industry is transforming complex cultural concepts into engaging, participatory experiences, enhancing the overall value of cultural events [16] - The sports industry is also benefiting from digital innovation, with trends like "Village BA" leveraging short video technology to create cultural phenomena and enhance community engagement [16][18] Group 3: Future Outlook - The upcoming release of the first batch of cultural tourism industry chain scenario lists is expected to showcase new dynamics from various fields, including digital cultural creativity, smart tourism, and intelligent exhibitions [18]
美景遇上科技 长三角地区“智绘”文旅消费新场景
Core Insights - The integration of technology and cultural tourism is enhancing visitor experiences and creating new communication channels between tourists and culture [1][2][3] - The Yangtze River Delta region is implementing collaborative mechanisms among 32 cities to promote the deep integration of tourism with technology, culture, and sports [1][4] - AI-driven solutions are being developed to address challenges in the cultural tourism sector, such as data fragmentation and adaptability [2][3] Group 1: Technology and Cultural Tourism Integration - AI technology is being utilized to create personalized tourist experiences, such as AI tour guides that provide tailored services at landmarks like the Oriental Pearl Tower [1][3] - The launch of the AI+ cultural tourism ecosystem growth plan in Shanghai aims to establish a national AI+ cultural tourism industry base, addressing pain points in AI application [2][4] - Strategic partnerships, such as that between SenseTime and the Dunhuang Contemporary Art Museum, are exploring comprehensive solutions for digital interpretation and cultural IP activation [2][3] Group 2: Policy Support for Cultural Tourism - The Yangtze River Delta is developing a roadmap for smart cultural tourism, with plans to cultivate major platforms and immersive experiences by 2027 [4][5] - Anhui province has initiated a smart tourism innovation action plan focusing on digital transformation and infrastructure development [5] - Shanghai's three-year action plan emphasizes the integration of advanced technologies like AI and blockchain to enhance tourism services and experiences [5]