AI导游

Search documents
国庆中秋假期激活多元文旅消费
Shang Hai Zheng Quan Bao· 2025-10-08 18:14
美团文旅研究院相关负责人表示,受多元需求和优质新型供给驱动,文旅市场展现出强劲活力。今年节 后的出游热度较去年同期显著提升,意味着假期的带动效应更持久,为"吃住行游购娱"深度旅游提供了 更多可能。 政策效应持续释放 "双节"假期,出境游和入境游市场同样火热。在社交平台上,"挪威2万人口小岛因中国游客堵车""全世 界都知道中国放假了"等话题登上热搜。 国庆中秋假期激活多元文旅消费 (上接1版) "科技与文旅的深度融合也在催生新业态。AI导游、数字人讲解、AR互动等技术手段,使传统节庆焕发 新活力。"孙瑾说。 除了好看和好玩,长假期间,全国多地还举办了特色美食活动,如大连汉堡节、邯郸"邯郸味道"美食消 费周、中山美食文化周等。 "消费券的发放覆盖吃、住、行、游、购、娱等更多行业和领域,充分调动旅游目的地绝大多数企业的 积极性,激发旅游者的消费潜力。"吴丽云说。 去哪儿平台数据显示,国内用户预订了境外4588个城市的酒店,预订量最高的国家包括日本、泰国、韩 国、马来西亚、越南等。入境游方面,韩国、日本、越南、马来西亚、新加坡游客来中国游玩热度高。 从增幅来看,蒙古国游客增幅最快,机票预订量同比增逾9倍,荷兰增逾7倍 ...
人工智能拓展服务消费新场景
Jing Ji Ri Bao· 2025-09-12 00:09
Core Insights - The Chinese government has issued an opinion on the implementation of "Artificial Intelligence+" actions, focusing on enhancing service consumption quality and expanding new service consumption scenarios [1][2] - The service sector's contribution to China's GDP is significant, with a projected value-added share of 56.7% in 2024 and a contribution rate of 56.2% to economic growth [1] - AI is seen as a key solution to address challenges in service consumption, such as uneven quality, unmet personalized demands, and varying service experiences [1][2] Group 1: AI Empowerment in Service Consumption - AI enhances service consumption through natural language processing, computer vision, and deep learning, enabling highly personalized and precise interactive services [1][2] - New service categories have emerged due to AI, such as AI-guided tours and VR experiences in cultural tourism, creating new growth points in cultural experience consumption [2] - AI optimizes supply chains, predicts consumer trends, and enables dynamic pricing, significantly reducing service costs and making quality services more accessible [2] Group 2: Challenges and Solutions - The reliance on high-quality data for AI training is a challenge, with prevalent data silos hindering legal and compliant data sharing across platforms [2][3] - Issues such as information bubbles, algorithmic bias, and privacy concerns continue to restrict the healthy development of service consumption [2] - To overcome these challenges, collaboration among government, enterprises, and society is essential to expand "Artificial Intelligence+" service consumption scenarios [2] Group 3: Legal and Technical Framework - Establishing a robust legal framework for AI product and service development is crucial, including enforcing laws on cybersecurity, data protection, and personal information [3] - There is a need for breakthroughs in AI technologies to address complex contexts and ensure safe and controllable applications in key service areas like healthcare and education [3] Group 4: Digital Literacy and Public Awareness - Mainstream media should play a role in promoting AI knowledge and enhancing public awareness through educational programs and public service announcements [4] - Public cultural institutions should provide digital skills training for vulnerable groups, while schools should incorporate digital literacy courses to improve understanding of data ethics and cybersecurity [4]
智慧旅游打开“诗与远方”
Jing Ji Ri Bao· 2025-08-30 00:15
Group 1 - The article highlights the integration of innovative technologies in the cultural and tourism industry, enhancing visitor experiences through AI-driven guides and immersive digital experiences [1] - Various regions are leveraging their cultural heritage to create new tourism ecosystems, exemplified by projects like the "Digital Dunhuang" and the "Digital Twin Metaverse" platform in Beijing [1] - The support from policies, such as the "Smart Tourism Innovation Development Action Plan," encourages the use of technologies like VR, AR, and holography to create immersive tourism experiences [1] Group 2 - There are challenges in the digital tourism sector, including the need for better resource integration and the issue of high investment with low returns [2] - Recommendations include establishing a digital tourism support fund and providing policy support to enhance infrastructure and digital capabilities in tourism [2] - Companies are encouraged to creatively transform traditional culture using digital technologies and implement smart management solutions to improve operational efficiency and service quality [2]
科技让文旅体验从看景迈向“入戏”
Bei Jing Qing Nian Bao· 2025-08-13 19:02
Group 1 - The core viewpoint highlights the significant growth of China's tourism industry in the first half of 2025, with domestic travel reaching 3.285 billion trips and total consumption amounting to 3.15 trillion yuan, both showing an increase of over 15% year-on-year, indicating a shift from "traffic competition" to "value cultivation" in the cultural tourism sector [2] - The integration of technology and traditional culture is exemplified by innovative projects such as AI calligraphy in Wuzhen, VR recreations of historical events in Yan'an, and immersive exhibitions in Nanjing, showcasing how digital mediums can enhance cultural experiences [2] - The collaboration between policies and market initiatives is reshaping the tourism ecosystem, with local governments implementing measures like open food experiences and free parking, addressing key pain points in the industry [3] Group 2 - The tourism experience is evolving from mere sightseeing to deep engagement, with international visitors increasingly seeking authentic cultural interactions, as seen in cities like Shanghai and Shenzhen, where diverse consumer scenarios are fostering cultural recognition [3] - The success of digital experiences in cultural tourism, such as the Shanxi digital experience center, emphasizes the importance of narrative-driven cultural logic over mere technological display, highlighting the need for a balance between flow and quality in visitor experiences [4] - The future of China's tourism industry is expected to belong to those who can deeply explore cultural roots while embracing technological advancements, indicating a dual approach of traditional and modern practices in cultural dissemination [4]
“AI+文旅”,解锁更多出游新体验
Ren Min Ri Bao Hai Wai Ban· 2025-07-17 22:46
Core Viewpoint - The integration of AI technology into the cultural and tourism industry is transforming travel experiences, enhancing service quality, and creating new opportunities for personalized travel planning and immersive cultural experiences [9][13][16]. Group 1: AI Applications in Tourism - AI is becoming a travel companion for many, generating personalized travel plans based on user inputs such as travel time, budget, and interests, significantly reducing the time spent on planning [12]. - Various tourism platforms are launching AI products, with companies like Fliggy, Mafengwo, and Tongcheng Travel responding to the trend by offering AI-driven travel recommendations [12]. - The "AI + tourism" transformation is redefining travel experiences, with generative AI impacting content creation, trend prediction, data analysis, and personalized marketing in the tourism sector [13]. Group 2: Digital Guides and Virtual Experiences - The popularity of "digital guides" is rising, with platforms like "You Shaanxi" offering AI-driven virtual guides that provide real-time information and personalized itineraries [14][15]. - AI-driven virtual characters, such as the "AI Sun Wukong," are being used in cultural exhibitions to engage audiences in multiple languages and enhance cultural experiences [17]. - Immersive experiences using VR and AR technologies are being developed, allowing visitors to explore cultural sites like the Mogao Caves in Dunhuang and the Tengwang Pavilion in Nanchang in a more interactive manner [18][19]. Group 3: Economic Impact and Consumer Engagement - The introduction of AI in tourism has led to increased visitor engagement, with the average stay time in attractions rising and secondary consumption (like dining and souvenirs) increasing by 30% [15]. - AI applications are creating "blockbuster" products that redefine traditional tourism experiences, stimulating new economic growth points in the industry [17].
“科技感”“体验感”成文旅新关键词 花样“夜”态圈粉游客“住下来、细细品”
Yang Shi Wang· 2025-07-06 02:36
Group 1 - The core idea of the article highlights the increasing popularity of night tourism activities in various regions of China, particularly in Xishuangbanna, which offers unique experiences such as firefly viewing and night markets [2][4][9] - The Xishuangbanna Tropical Botanical Garden features a "firefly party" that provides visitors with a distinctive summer night experience, enhancing the appeal of night tourism [4][10] - The introduction of technology, such as a mini-program for species identification, caters to the public's demand for scientific knowledge during night visits [7] Group 2 - The article discusses the trend of integrating technology and immersive experiences into tourism, with various attractions offering diverse activities from day to night, thereby revitalizing summer tourism [10][20] - In Kaifeng, tourists can engage in interactive experiences that allow them to experience life in the Song Dynasty, leading to a significant increase in overnight stays, with over 32% of visitors choosing to stay overnight [13][16] - The article also mentions the introduction of AI guides in attractions like the Tengwang Pavilion, enhancing visitor engagement through personalized tour experiences [14] Group 3 - The night market in Xishuangbanna is described as vibrant and bustling, showcasing a variety of handmade crafts, which contributes to the overall night tourism experience [9] - The "Thousand Lanterns Parade" in Gexian Village recreates ancient festive scenes, attracting visitors to participate in immersive cultural experiences [20][29] - The article emphasizes the importance of local cuisine in enhancing the night tourism experience, with unique dishes available for visitors to enjoy during their nighttime activities [33]
“文创天府·蓉耀未来”,成都市文化旅游产业链创新场景供需发布会将于明日举行
Mei Ri Jing Ji Xin Wen· 2025-05-21 15:16
Core Insights - Chengdu's cultural tourism industry is currently in a crucial phase of high-quality development, emphasizing the need for innovative integration and the creation of new business models and experiences to attract visitors continuously [1] - The upcoming Chengdu Cultural Tourism Industry Chain Innovation Scene Supply and Demand Release Conference aims to provide a platform for innovative technologies and products, facilitating a two-way interaction between supply capabilities and market demand [1] - The rise of digital technology is reshaping content production and consumer experiences, leading to the emergence of new scenarios that enhance visitor engagement and drive the transformation of traditional experiences [1] Group 1: Industry Trends - The integration of "culture + technology" is driving a wave of innovation, resulting in immersive experiences that engage visitors emotionally and enhance their participation [8][10] - New scenarios in cultural tourism, such as the "Night Tour of Jinjiang," combine static art installations with dynamic light and sound displays, creating a poetic narrative for visitors [8] - The use of advanced technologies like VR and AI is becoming standard in enhancing visitor experiences, as seen in projects like the "Digital Dunhuang Immersive Exhibition," which allows deep engagement with cultural heritage [11][13] Group 2: Economic Impact - Large cultural events, such as concerts, have evolved into significant economic drivers, with a cross-city attendance rate exceeding 60% and generating over 200 billion yuan in related consumption [14] - The application of digital creativity in the exhibition industry is transforming complex cultural concepts into engaging, participatory experiences, enhancing the overall value of cultural events [16] - The sports industry is also benefiting from digital innovation, with trends like "Village BA" leveraging short video technology to create cultural phenomena and enhance community engagement [16][18] Group 3: Future Outlook - The upcoming release of the first batch of cultural tourism industry chain scenario lists is expected to showcase new dynamics from various fields, including digital cultural creativity, smart tourism, and intelligent exhibitions [18]
美景遇上科技 长三角地区“智绘”文旅消费新场景
Shang Hai Zheng Quan Bao· 2025-05-15 18:25
Core Insights - The integration of technology and cultural tourism is enhancing visitor experiences and creating new communication channels between tourists and culture [1][2][3] - The Yangtze River Delta region is implementing collaborative mechanisms among 32 cities to promote the deep integration of tourism with technology, culture, and sports [1][4] - AI-driven solutions are being developed to address challenges in the cultural tourism sector, such as data fragmentation and adaptability [2][3] Group 1: Technology and Cultural Tourism Integration - AI technology is being utilized to create personalized tourist experiences, such as AI tour guides that provide tailored services at landmarks like the Oriental Pearl Tower [1][3] - The launch of the AI+ cultural tourism ecosystem growth plan in Shanghai aims to establish a national AI+ cultural tourism industry base, addressing pain points in AI application [2][4] - Strategic partnerships, such as that between SenseTime and the Dunhuang Contemporary Art Museum, are exploring comprehensive solutions for digital interpretation and cultural IP activation [2][3] Group 2: Policy Support for Cultural Tourism - The Yangtze River Delta is developing a roadmap for smart cultural tourism, with plans to cultivate major platforms and immersive experiences by 2027 [4][5] - Anhui province has initiated a smart tourism innovation action plan focusing on digital transformation and infrastructure development [5] - Shanghai's three-year action plan emphasizes the integration of advanced technologies like AI and blockchain to enhance tourism services and experiences [5]