名为酸奶实际上是"小甜水"乳饮料，"可生食鸡蛋"客服却不建议生食，"虫草蛋"只是饲料有虫有草， 某"骆驼奶片"驼乳粉含量仅有2%，看着像"东方树叶"然而是"东方爽茶"，"多半""壹号土"都是注册商 标…… 2025年以来，新京报推出多期《消费质量报告》专题及调查报道。新京报记者调查发现，包装成新概念 或其他品类、注册"擦边"商标用于产品名称、突出宣传概念性添加成分、"傍名牌""搭便车"，均已成为 食品名称混淆视听的营销噱头。 包装成新概念或其他品类实施误导 伴随人们对健康的关注度越来越高，一些食品商家通过创造或利用看似高端、健康的词汇来命名产品。 然而部分"新概念"实为营销噱头，经不起推敲。还有产品名称与实际类别严重不符，仅通过名称误导消 费者。 "可生食鸡蛋"是近年来的市场宠儿，然而新京报记者调查发现，"可生食鸡蛋"普遍宣称的"无菌"，多仅 强调"无沙门氏菌"，对其他致病菌检出标准不一。针对一款"德青源金牌宝宝可生食鲜鸡蛋"的可生食 性，店铺客服甚至给出"不建议生食"的回答。而永辉农场可生食鲜鸡蛋的包装上，也标注着"建议老年 人、孕妇、婴幼儿、肠道不耐受以及免疫功能较弱人群，应充分加热后食用"。随机调查的3 ...

Core Viewpoint - The recent detection of antibiotic residues in "antibiotic-free" eggs sold by Hema has sparked significant consumer anxiety regarding food safety, raising questions about the reliability of such labels in the market [1][3][14]. Group 1: Incident Overview - On May 8, the Shandong Provincial Market Supervision Administration announced that a batch of "antibiotic-free" eggs from Hema was found to contain excessive levels of veterinary drug residues, including banned substances [1][3]. - The specific antibiotics detected were dimetridazole and trimethoprim, with the latter exceeding the maximum residue limit set by national standards [5][14]. - The affected eggs were sold by Qingdao Hema Network Technology Co., Ltd. and sourced from Xiaochi Egg Industry (Shandong) Co., Ltd. [3][5]. Group 2: Consumer Reaction - Consumers expressed disbelief and anger upon discovering that the "antibiotic-free" eggs they had been purchasing for years were not safe, leading to a surge in refund requests [9][10]. - Social media platforms saw a rapid increase in discussions and tutorials on how to obtain refunds for the affected eggs, highlighting the urgency of the situation [9][10]. Group 3: Market Implications - The incident has led to a broader trust crisis in the market for "antibiotic-free" eggs, with consumers questioning the safety of all egg products [14][19]. - The concept of "antibiotic-free" eggs emerged in response to public concerns over antibiotic residues in food, but the lack of a unified national standard for such products has created confusion [19][22]. - The price of "antibiotic-free" eggs is significantly higher than regular eggs, with some consumers now questioning whether the premium is justified given the recent findings [23][25]. Group 4: Industry Standards and Practices - The absence of clear and consistent standards for "antibiotic-free" labeling allows for varying interpretations among producers, leading to potential consumer deception [19][22]. - The incident has prompted discussions about the need for stricter regulations and clearer definitions regarding what constitutes "antibiotic-free" products in the market [19][22]. - The reliance on self-regulation by companies, such as the claims made by producers about their products, raises concerns about accountability and consumer safety [19][22].