【导读】头部代销机构动作频频，代销行业迈入提升投资者"获得感"新阶段 新年伊始，蚂蚁、天天基金、京东等头部互联网基金代销平台纷纷展现出新气象。 中国基金报记者发现，目前基金代销平台动作频频，有些围绕"能涨抗跌""均衡配置"等用户视角重构产品标签与筛选体系，有的通过引入业绩基准、投资 者收益、超额专区等多维数据推动投资决策透明化，有的以"金融+AI"深度协同，重塑财富管理生态。 从趋势来看，代销机构正从过去的"规模竞赛"，转向真正关注投资者的持有体验与长期获得感。 蚂蚁基金"打法"谋变 伴随公募基金行业公布一系列改革措施，各大基金代销平台也纷纷调整策略，展现全新"打法"，努力引导基金行业回归长期投资，提升投资者获得感。 记者注意到，近期，蚂蚁基金"金选"在主动基金中新增"能涨抗跌"赛道，重点关注基金的波动类指标并在页面直观呈现，包括历史平均波动率、最大回撤 等。目前，基金排行榜已形成"能涨抗跌""跌后恢复快""连续多年跑赢指数"等围绕用户视角的长期、多维度指标。 此外，蚂蚁基金在App上强化基金标签体系，根据不同基金持仓及投资风格，分别贴上"均衡""成长""科技""低波"等标签；具体行业上，打出"通信""制造 ...

这5大年度关键词体现出投资者理财观念的升级。 "存款流向黄金、基金、股市、保险等方向，是资金在用脚投票。"在蚂蚁基金组织的线下"理财开放麦"活动现场，经济学 家、香帅数字经济研究中心创始人香帅表示，身处"微利"时代，人人都要重视配置。在她看来，这些理财关键词中，"新三 金"等配置方法是投资者构建自己投资的"安全锚点"，而在稳住基本盘之外，也需要在AI叙事的浪潮中寻找真正的增长方 向。 国家金融与发展实验室财富管理研究中心主任王增武认为："这些关键词在一定程度上反映了居民现金储蓄向金融资产流动 的趋势。居民投资金融资产的积极性正在提高，资产配置的理念也在逐渐形成。" 2025年，行业也在加码资产配置理念的引导，进一步帮助投资者提升投资能力。以蚂蚁基金为例，2025年对"蚂蚁理财金 选"实现了工具化升级：一是将金选的方法论与对各赛道的筛选指标应用至全平台，更客观、透明呈现基金分析的多个维度 和数据，方便用户筛选出适合自己的产品；二是引导用户从"单一选基"到"分散配置"。根据投资逻辑重新划分、细分赛道， 帮助用户理解大类资产分类、不同资产特征，逐步建立均衡、理性的资产配置观念。 在刚刚过去的2025年里，你心中的理 ...

● 本报记者 刘向红 王雪青 36.96万亿元！ 截至2025年10月底，中国公募基金管理规模再创新高。数以亿计的投资者用真金白银托举起具有全球影 响力的资产管理市场。 信任，是公募行业发展的基石。 2025年，全行业共同面对一道必答题：如何让这份信任经得起时间检验，真正转化为投资者可预期、可 持续的回报？ 2025年5月，证监会出台《推动公募基金高质量发展行动方案》，围绕费率机制、业绩比较基准、长周 期考核与销售生态等关键环节推出一揽子改革举措，要求行业不仅对投资过程负责，更要对投资者的最 终收益负责。 "公募基金行业要真正建立稳固的投资者信任，需要在产品端、投研端、销售端与客户服务等多个环节 协同发力，让长期价值回归行业核心。"一位第三方评价机构人士说。这一年，公募行业通过多方合 力，将原本难以量化的"信任"一词，拆解为可计量的指标、可追踪的机制、可感知的服务，一场面向长 期的制度重塑全面展开。 投研革新：锚定基准，让业绩更可预期 "我最想做的，就是让基金过去、现在、未来的业绩表现高度稳定，让投资者所见即所得。"中金基金量 化指数部执行负责人、基金经理王阳峰接受中国证券报记者采访时表示。这也是公募改革背景 ...

Core Insights - Ant Group's "Ant Financial Gold Selection" has introduced a new "can rise and resist fall" category focusing on relatively low-volatility active funds, enhancing the investment experience for users [1][4] - The platform's methodology is now applied across all funds, providing tools for multi-dimensional analysis of fund performance [1][7] Market Performance - As of the end of September, the CSI 300 Index has risen by 17.9% year-to-date, while the average return of equity funds is 33.27% [2] - Ant Group advocates for balanced asset allocation, suggesting investors consider both high-return assets and stable investments to manage volatility [2][4] Fund Categories and Strategies - "Gold Selection" currently covers four main types of funds: active funds, index funds, pure bond funds, and "fixed income+" funds, with a focus on diversified asset allocation [4][6] - The introduction of the "can rise and resist fall" category aims to meet the demand for stable active funds, suitable for core portfolio allocation in volatile markets [4][6] Performance Metrics - The average return of "Gold Selection" active funds is 34.52%, outperforming the industry average for equity funds [6] - The "high-yield fixed income+" category has a return-to-drawdown ratio 2.5 times higher than the industry average since its launch [6] Transparency and User Experience - The upgraded fund analysis tool enhances transparency, allowing investors to see key performance indicators and detailed research reports for selected funds [7] - Investors holding "Gold Selection" active funds have a 17% higher probability of positive returns compared to non-selected funds, with a 7.8% higher holding return [7] Long-term Performance - Since its launch in January 2019, "Gold Selection" active funds have achieved a cumulative return of 124.41%, significantly outperforming the cumulative return of 95.86% for consistently investing in "champion funds" during the same period [7]

Core Viewpoint - Ant Financial's "Jinxuan" has introduced a new "can rise and resist" category focusing on relatively low-volatility active funds, enhancing the investment experience for users by promoting rational risk assessment and matching [1][5]. Group 1: Market Performance and Fund Strategy - The A-share market has shown significant structural trends this year, with the CSI 300 index rising by 17.9% and equity funds achieving an average return of 33.27% as of the end of September [3]. - Ant Financial advocates for balanced asset allocation, suggesting investors consider advanced assets like gold and technology alongside stable assets like low-volatility fixed income and short-term bonds to control volatility [3][5]. - Users with a balanced stock-bond allocation have a 6% higher probability of profit compared to those holding a single asset [3]. Group 2: Product Offerings and User Experience - "Jinxuan" currently covers four major fund types: active funds, index funds, pure bond funds, and "fixed income +" funds, with over 60% of active funds being diversified to avoid concentration in a single industry [5][7]. - The introduction of the "can rise and resist" category addresses the demand for stable active funds, focusing on both returns and volatility control, suitable for core portfolio allocation in volatile markets [5][7]. - The average return of "Jinxuan" active funds is 34.52% year-to-date, outperforming the industry average for equity funds [7]. Group 3: Fund Analysis and Transparency - Ant Financial has expanded the screening methodology of "Jinxuan" to all funds on its platform, enhancing transparency in fund selection by displaying key performance indicators [9]. - Investors can view a fund's industry, performance against its sector, stability, cost-effectiveness, and management details, facilitating a clearer understanding of the fund [9]. - Data shows that investors holding "Jinxuan" active funds have a 17% higher probability of positive returns and a 7.8% higher return rate compared to non-"Jinxuan" funds [9].

Group 1 - The core viewpoint is that the A-share market's upward trend has led to a significant recovery in the performance of actively managed equity funds, with over 90% of funds exceeding their previous year's net value [1][2] - As of September 12, the CSI 300 index has risen by 15.2% year-to-date, with over 80% of actively managed equity funds outperforming the market, achieving an average return of 28.03% [2] - The "Ant Financial Gold Selection" equity fund has an average return of 29.75% year-to-date, surpassing the performance of the benchmark index [2] Group 2 - More than 80% of investors in equity funds on the Ant Financial platform have achieved profitability, with an average return of 12% for their holdings [2] - The probability of positive returns for investors holding the Gold Selection equity fund is 17% higher than for those holding non-Gold Selection funds, with a return rate that is 7.8% higher [2] - The performance of actively managed equity funds is attributed to both the overall market recovery and the ability of fund managers to generate excess returns [2] Group 3 - Three key investment behaviors have been identified that significantly enhance profitability: diversified allocation, reasonable holding periods, and product selection [4] - Investors who effectively manage their stock-bond allocation have a 6% higher probability of profitability compared to those holding a single asset [5] - Historical data shows that a classic stock-bond combination of 20% stock funds and 80% bond funds yielded an 11.85% cumulative return with a maximum drawdown of only 5.04% during market transitions [5] Group 4 - Investors focusing on long-term stable products tend to achieve better returns than those chasing annual "champion funds," with the Gold Selection equity fund yielding 124.41% since 2019 compared to 95.86% for champion funds [6] - The stability of excess returns, consistency in investment style, and stable management scale are crucial factors for investors when selecting products [6] - Healthy and rational investment behaviors are emphasized as essential for smoothing out the volatility associated with high-risk investments, thereby increasing overall profitability [6]

Core Insights - The A-share market's upward trend has led to a significant recovery in the performance of active equity funds, with 90% of funds exceeding last year's net value [1] - Over 2.15 billion investors have achieved cumulative profits, excluding the returns from Yu'ebao, covering both active equity and passive index funds [1] Group 1: Fund Performance - More than 80% of equity fund investors have made profits this year, driven by the rise in the A-share market, with an average return of 28.03% for active equity funds [3] - As of September 12, the CSI 300 index has increased by 15.2% this year, with 80% of active equity funds outperforming the market [3] - The "Ant Financial Gold Selection" equity fund has an average return of 29.75%, surpassing the performance of the benchmark index [3] Group 2: Investment Behavior - Three key investment behaviors have significantly improved profitability for investors: diversified allocation, reasonable holding, and product selection [6] - Investors who effectively manage stock-bond allocation have a 6% higher probability of profit compared to those holding single assets [6] - Historical data shows that a classic stock-bond combination of 20% stock funds and 80% bond funds yielded an 11.85% return with a maximum drawdown of -5.04% from April 2019 to February 2022 [6] Group 3: Product Selection - The choice of investment products directly impacts the holding experience, with long-term stable products generally providing better returns than chasing annual "champion funds" [7] - Since 2019, the "Gold Selection" equity fund has achieved a return of 124.41%, compared to 95.86% for those who bought "champion funds" annually [7] - Investors should focus on the stability of excess returns, consistency in investment style, and stable management scale when selecting products [7]

Core Insights - The A-share market has shown a significant recovery, leading to impressive performance from actively managed equity funds, resulting in increased profits for investors [2][3] - As of September 19, 2023, 215 million investors on the Ant Fund platform have achieved profitability, with over 80% of equity fund investors making gains this year [2][3] Fund Performance - Since March 2023, actively managed equity funds have demonstrated substantial excess returns, becoming the main driver of investor profits [3] - The CSI 300 Index has risen by 15.2% year-to-date, while actively managed equity funds have outperformed this benchmark, with an average return of 28.03% [3] - The "Ant Financial Selected" equity funds have achieved an average return of 29.75%, surpassing both the CSI 300 Index and the CSI Equity Index [3] Investor Behavior - Investor behavior significantly impacts profitability, with strategies such as diversification, reasonable holding periods, and product selection enhancing profit probabilities [4][5] - Investors who diversified their portfolios experienced a 6% higher probability of profitability compared to those holding single assets [5] - Consistent investment strategies, such as dollar-cost averaging and buying during market dips, increased profitability probabilities by 17% and 18%, respectively [5] Market Outlook - Analysts suggest that structural opportunities in the A-share market remain significant, particularly in sectors like consumer upgrades, technological innovation, and green energy [6] - The market's cyclical nature necessitates investor rationality and patience, as the recovery phase presents both opportunities and challenges [6]

Core Insights - The article highlights that 80% of equity fund investors on the Ant Fund platform have achieved profits this year, driven by the overall recovery of the A-share market and the performance of active equity funds [2][4]. Group 1: Market Performance - The A-share market has seen a significant rise, with the CSI 300 Index increasing by 15.2% year-to-date, and over 80% of active equity funds outperforming the market, with an average return of 28.03% [2]. - The "Ant Financial Gold Selection" equity fund has an average return of 29.75% this year, surpassing the performance of similar index funds [2]. Group 2: Investor Behavior - Three key investment behaviors have been identified that improve profitability for investors: diversification, reasonable holding, and product selection [4]. - Investors who maintain a balanced stock-bond allocation have a 6% higher probability of profitability compared to those holding a single asset [4]. - Historical data shows that a classic stock-bond combination of 20% stocks and 80% bonds yielded a cumulative return of 11.85% with a maximum drawdown of only 5.04% during market transitions from April 2019 to February 2022 [4]. Group 3: Investment Strategies - Regular investment strategies, such as dollar-cost averaging, significantly enhance profitability, with those who consistently invest during market dips having a 17% higher probability of profit [4]. - The article emphasizes the importance of selecting long-term stable products over chasing annual "champion funds," with the "Gold Selection" equity fund yielding 124.41% since 2019, compared to 95.86% for those who pursued "champion funds" [5].

Group 1 - The core viewpoint is that the A-share market's upward trend has led to a significant recovery in the performance of active equity funds, with 90% of funds exceeding last year's net value [1][3] - As of September 12, the CSI 300 index has risen by 15.2% this year, with over 80% of active equity funds outperforming the market, achieving an average return of 28.03% [3] - The "Ant Financial Gold Selection" equity fund has an average return of 29.75% this year, outperforming the benchmark index for similar funds [3] Group 2 - More than 80% of investors in equity funds on the Ant Financial platform have achieved profitability, with an average return of 12% for their holdings [3] - The probability of positive returns for the Gold Selection equity fund holders is 17% higher than that of non-Gold Selection fund holders, with a 7.8% higher holding return rate [3] - The performance of active equity funds is attributed to both the overall market recovery and the ability of fund managers to generate excess returns [3] Group 3 - Three investment behaviors have significantly improved profitability for investors: diversified allocation, reasonable holding, and product selection [4] - Investors who effectively manage stock-bond allocation have better overall experiences and more stable long-term returns compared to those holding single products [4] - Historical data shows that a classic stock-bond combination of 20% stock funds and 80% bond funds yielded an 11.85% return with a maximum drawdown of -5.04% from April 2019 to February 2022 [5] Group 4 - Regular investment strategies like dollar-cost averaging can effectively smooth out market volatility, with users who adhere to these strategies having a 17% higher probability of profitability [5] - The choice of investment products directly impacts the holding experience, with long-term stable products generally providing better returns than chasing annual "champion funds" [6] - Since 2019, the Gold Selection equity fund has achieved a return of 124.41%, compared to 95.86% for those who consistently bought "champion funds" [6]