2024年9月24日一揽子金融政策出台，为券商经纪与财富管理业务带来了前所未有的发展机遇。 "9·24"一揽子政策出台一周年之际，券商中国记者专访了华福证券首席信息官李宁。李宁表示，当前市 场环境下，传统"产品配置为核心"的财富管理理念面临一定的挑战。未来的财富管理，应该更加注重客 户需求洞察、科学的资产配置、长期投资陪伴以及科技赋能，其核心目标是帮助投资者穿越周期，实现 财富的长期稳健增值。 投资者需求迭代 一是新投资者更年轻化。数据显示，30岁以下投资者的占比从行情前一年近30%显著提升了十个百分 点，增幅超过三成。 二是从交易行为来看，新投资者表现出更强的权益类投资偏好。初步统计，年内进行过场内权益类交易 的新客户占比超过80%，高于老客户五个百分点。 三是新投资者明显青睐ETF。今年以来，有超过四分之一的新投资者参与ETF交易，超过老投资者十个 百分点，对指数化投资有显著的结构差异。 四是在资产配置方面，新投资者展现出更清晰的理财规划意识。其持有的理财产品（包括权益类与固收 类）在总资产中占比高于老客户。尤其值得注意的是，其固收类理财产品的配置比例也显著高于老客 户，说明他们更注重资产结构的稳健性和多 ...

Core Viewpoint - The Chinese wealth management market is focusing on solidifying institutional foundations, enhancing professional capabilities, and building a healthy ecosystem as it approaches the one-year mark of the "9·24" policy implementation in 2024 [1] Group 1: Institutional and Product Supply - Industry leaders suggest increasing institutional and product supply to promote healthy development in wealth management [2] - Recommendations include tax incentives for long-term investment behaviors and optimizing the regulatory environment to encourage long-term investment and advisory services [2][3] - There is a consensus on the need for a regulatory framework and evaluation system that aligns with the buyer advisory model, promoting a shift from "selling products" to "managing accounts" [2] Group 2: Investment Advisory Services - Investment advisory and fund advisory services are seen as crucial for the future development of the industry, with a focus on enhancing these services [4] - There is a call for clearer regulatory guidance on advisory service standards, especially regarding digital and AI-assisted decision-making [4] - Suggestions include expanding the range of investable assets in fund advisory services, particularly incorporating ETFs to improve asset allocation efficiency [4] Group 3: Industry Competition and Collaboration - The industry is experiencing intense competition, with calls to avoid low-level price wars and instead focus on investor education and research [6] - Industry leaders advocate for self-regulation and collaboration to create a fair and orderly market environment [6] - There is a push for shared resources in investor education and risk management to enhance the overall quality and image of the wealth management industry [6]

站在2024年"9·24"一揽子政策落地一周年的新起点，中国财富管理市场下一步如何夯实制度根基、提升专业 能力、构建健康生态，成为证券行业共同的议题。 近日，券商中国记者采访了多家券商财富管理业务分管高管及业务负责人。他们普遍认为，需进一步加大制度 与产品供给，尤其针对投顾业务，要不断完善考核、激励等基础制度。同时，业内人士还呼吁，共建行业生 态，避免低水平价格竞争，将更多资源投入投教、投研及客户服务中。 加大制度供给及产品供给 券商财富管理业务良性发展，离不开顶层设计的指导。受访券商高管建议，进一步加大制度和产品供给，推动 行业良性发展。 在引导长期投资方面，山西证券副总经理韩丽萍谈到，建议针对长期投资行为，给予税收优惠政策，引导投资 者树立价值投资理念。兴业证券首席财务官许清春建议，进一步优化制度环境，鼓励长期投资和配置型服务， 例如可考虑扩大个人养老金投资范围、探索投顾服务费抵扣机制。 中泰证券首席财富官胡增永也建议，将场内ETF纳入基金投顾配置范围，这或有助于投顾更灵活地使用行业轮 动、风格轮动等策略。 同时，胡增永建议，尽快推动券商证券投顾业务转型、基金投顾业务试点转常规、建立顾问人才统一执业标准 ...

Core Viewpoint - The "2025 China Securities Industry Wealth Management Leadership Award" was announced at the annual summit, highlighting significant opportunities in the wealth management sector due to the implementation of new policies and the active performance of the A-share market [2]. Group 1: Event Overview - The "2025 China Securities Industry Wealth Management Leadership Summit" took place on September 24 in Beijing, organized by Securities Times and Southern Fund [2]. - The event gathered elites from various fields, including securities firms and public funds, to discuss industry insights and honor outstanding individuals in wealth management [2]. Group 2: Industry Performance - In the first half of 2025, 42 listed securities firms achieved a net income of 78.95 billion yuan from brokerage fees, a significant increase from 60.36 billion yuan in the same period last year [2]. - The income from the distribution of financial products by these firms totaled 5.57 billion yuan, representing a year-on-year increase of over 30% [2]. Group 3: Award Winners - Six leaders from securities firms were awarded the "2025 China Securities Industry Wealth Management Leadership Award" for their exceptional leadership, innovative business models, and sustained performance growth [2][4]. - The award winners include: - Wu Yuemin, Assistant General Manager of GF Securities - Hu Yu, Vice President of China International Capital Corporation Wealth Management - Liu Bing, Business Director of China Galaxy Securities - Hu Zengyong, Chief Wealth Officer of Zhongtai Securities - Luo Guohua, General Manager of Shanghai Securities - Gu Wen, Vice President of China Post Securities [7][4]. Group 4: Award Acceptance Remarks - Wu Yuemin emphasized the importance of wealth management in serving the real economy and promoting common prosperity, committing to high-quality industry development [8]. - Hu Yu highlighted the focus on customer-centric services and the commitment to high-quality development in wealth management [11]. - Liu Bing reflected on the 25th anniversary of China Galaxy Securities, reiterating the company's dedication to serving the public and enhancing investor value [14]. - Hu Zengyong expressed gratitude for the opportunities provided by the industry and the commitment to high-quality wealth management [17]. - Luo Guohua acknowledged the recognition of Shanghai Securities' transformation in wealth management and the focus on professional service [22]. - Gu Wen stated the mission of enhancing customer wealth and the commitment to a collaborative development model in wealth management [26].

近日，证券时报记者采访了多家券商财富管理业务分管高管及业务负责人。他们普遍认为，需进一步加 大制度与产品供给，尤其针对投顾业务，要不断完善考核、激励等基础制度。同时，业内人士还呼吁， 共建行业生态，避免低水平价格竞争，将更多资源投入投教、投研及客户服务中。 加大制度供给及产品供给 券商财富管理业务良性发展，离不开顶层设计的指导。受访券商高管建议，进一步加大制度和产品供 给，推动行业良性发展。 在引导长期投资方面，山西证券副总经理韩丽萍谈到，建议针对长期投资行为，给予税收优惠政策，引 导投资者树立价值投资理念。兴业证券首席财务官许清春建议，进一步优化制度环境，鼓励长期投资和 配置型服务，例如可考虑扩大个人养老金投资范围、探索投顾服务费抵扣机制。 完善与买方投顾模式相适应的监管框架和评价体系，是行业共识。许清春认为，如此一来可推动行业 从"卖产品"向"管账户"转型，实现与投资者利益对齐。他还表示，持续丰富以投资者持有体验为核心的 评价维度，推动建立跨机构的统一度量标准，定期公开发布行业白皮书，将"客户盈利比率""平均持有 周期""调仓胜率"等指标纳入考评，形成"良币驱逐劣币"的正向激励，引导机构践行金融向善。 华 ...

Core Viewpoint - The Chinese wealth management market is at a new starting point one year after the implementation of the "9·24" financial policy package, focusing on solidifying institutional foundations, enhancing professional capabilities, and building a healthy ecosystem in the securities industry [1] Group 1: Institutional and Product Supply - Industry executives suggest increasing institutional and product supply to promote healthy development in wealth management [2] - Recommendations include tax incentives for long-term investment behaviors and optimizing the regulatory environment to encourage long-term investment and advisory services [2] - There is a consensus on the need to improve the regulatory framework and evaluation system to align industry interests with those of investors [2][3] Group 2: Investment Advisory Services - Investment advisory and fund advisory services are seen as crucial for the future development of the industry, with a focus on enhancing these services [4] - There is a call for clearer regulatory guidance on advisory service standards, especially regarding digital and AI-assisted decision-making [4] - Suggestions include incorporating ETFs into advisory portfolios to enhance investment efficiency and flexibility [4] Group 3: Competition and Industry Ecology - The industry faces intense competition characterized by low-level price wars, prompting calls for a collaborative approach to build a healthier industry ecosystem [6] - Executives advocate for strengthening industry self-discipline and enhancing investor education to improve overall service quality and industry image [6] - There is a push for differentiated positioning and specialized services to establish competitive advantages during the wealth management transformation [6]

Group 1: Industry Transformation - The public fund sales industry is undergoing a transformation to rebuild trust with investors by focusing on long-term value and customer profitability rather than short-term sales metrics [1][2][8] - The competition landscape is shifting from product promotion to investment solution provision, emphasizing long-term customer value over short-term performance [1][9] - Regulatory changes, such as the CSRC's action plan for high-quality development, are prompting firms to adjust their assessment mechanisms to prioritize customer retention and satisfaction [8][9] Group 2: Sales and Service Model - The traditional sales model, which relied on transaction commissions, is being replaced by a model that aligns the income of institutions with the long-term interests of clients [2][9] - Firms are adopting a "three parts investment, seven parts advisory" service model to enhance client engagement and prevent impulsive trading behaviors [3][6] - Technology is being leveraged to provide personalized services and improve client understanding of their investment behaviors, fostering more rational investment habits [3][7] Group 3: Collaborative Ecosystem - The collaboration between fund managers and sales institutions is essential for enhancing investor service capabilities and creating a comprehensive financial service ecosystem [9][10] - Both parties are encouraged to develop a shared understanding of client needs and to provide proactive, tailored services using advanced technologies [11] - The focus is on creating a healthy ecosystem where investor profitability and institutional growth coexist, ensuring high-quality development in the industry [10][11]

面对基民获得感不佳等焦点问题，公募基金销售行业重整出发，从以客户盈利为考核目标、设立逆向销 售激励机制、强化基金业绩归因分析、以数字化手段对客户画像、提供差异化投资解决方案、提高投资 者投资认知等多方面入手，重新建立与投资者的信任关系，构建起利益绑定的长效体系。 随着国内公募行业迈向高质量发展阶段，基金销售的市场竞争格局正在从产品推销竞争转向投资解决方 案竞争，从短期业绩竞争转向长期客户价值竞争。同时，基金行业生态也将进一步融合，不仅基金管理 人需要与销售机构深度合作，共同提升投资者服务能力，还要借助科技赋能行业数字化转型，构建综合 化持仓分析研究，通过量化手段对产品业绩进行拆分归因，清晰定位历史业绩贡献，到底是来自市场贝 塔、风格因子还是基金管理人的择时或资产筛选能力，通过历史数据分析，观察投资经理能力圈的稳定 性和历史演变。同时，建立"财富规划账户"功能，帮助客户重新梳理和认知自己的理财需求，为每笔投 资贴上"活钱""短钱""长钱"的标签，并提供相应的财富规划方案及专业的资产配置支持。 以专业姿态推动逆向投资 随着近期市场回暖，兴业证券坦言，基金销售再度面临如何平衡规模、考核与投资者获得感等现实难 题。当 ...

江海证券投顾业务部总经理刘喆受邀成为本次大赛评审委员会评委。 刘喆表示，中国资本市场波澜壮阔数十载，健康发展的根基在于经济的发展和制度的建设，也在于市场 信心的凝聚与投资者获得感的提升。财富管理非一时之术，而是与时代共进、与客户同行的长久之道。 它要求我们既要有穿越周期的理性与远见，也要有感知市场温度的同理心。 专题：第二届新浪财经金麒麟最佳投资顾问评选 新浪财经主办、银华基金独家合作的"第二届金麒麟最佳投资顾问评选"活动火热进行中！ 我国财富管理行业迈入超级大年，随着居民理财意识逐渐升华，中国财富管理行业已经迎来高增长周 期，投资顾问作为财富管理"最后一公里"的引路人，其触达客户、沟通客户、服务客户的属性直接影响 着全民资产配置的走向。在此背景下，投资顾问面临哪些机遇和挑战？他们该如何"修炼内功"？ 基于此，新浪财经与银华基金共同打造"金麒麟最佳投资顾问评选"品牌活动，寻找优秀投资顾问，赋能 投顾IP建设，共建展业平台！金麒麟最佳投资顾问评选活动旨在为投资顾问提供一个展示形象、扩围服 务、提升能力的舞台，为优秀投资顾问与大众投资人搭建沟通对话的桥梁，助推中国财富管理行业健康 发展。 投资顾问服务，价值远不止 ...

Core Insights - The investment advisor Yang Hanwei from Zhongyin Securities Shaanxi branch achieved the fifth place in the public fund simulation portfolio ranking for July, with a monthly return rate of 12.43% [1][2] - The wealth management industry in China is entering a high-growth cycle, driven by an increasing awareness of financial management among residents, which directly influences asset allocation [1] - The "Golden Unicorn Best Investment Advisor Selection" event aims to provide a platform for investment advisors to showcase their capabilities and enhance communication with investors, promoting healthy development in the wealth management sector [1] Market Analysis - Yang Hanwei emphasizes a two-phase analysis of the stock market since September 2022: the first phase driven by liquidity and sentiment, and the second phase led by fundamental improvements [2] - Recent macroeconomic policies, including fiscal and monetary measures, have reduced uncertainty and are expected to support long-term upward momentum in the equity market [2] - The market is currently in a phase of consolidation, with expectations of a "slow bull" market emerging, where stock selection and market timing will be crucial for investors [3] Investment Opportunities - Historical data indicates that during bull markets, a significant percentage of industries experience substantial gains, suggesting potential for broad market participation [3] - Key sectors to watch for trading opportunities include semiconductors, AI, robotics, innovative pharmaceuticals, and securities, with a focus on large-cap growth [3] Challenges for Investment Advisors - Investment advisors face challenges due to the shift towards standardized products, making it easier for investors to select and manage investments, thus diminishing the perceived value of advisors [4] - The role of investment advisors is evolving, requiring them to provide more valuable and professional services while enhancing their strategies for diverse client groups [4] Technological Empowerment - Zhongyin Securities is leveraging big data technology to create personalized investment plans and adjust strategies based on investor account performance, thereby reducing operational risks [5] - The company is implementing a digital advisory model that combines human and AI services, enhancing client engagement and trust through long-term support and personalized service [5]