券商正加速推进买方投顾模式。 21世纪经济报道李域 深圳报道 同时，围绕资产、策略、基金三个维度动态优化，让组合保持竞争力。在服务层面，平安30同步升级全 周期专业陪伴体系。通过周度、月度运作报告，确保信息透明、投资逻辑清晰传递；季度频率复盘回顾 账户运作情况，解读市场；年度举办"平安30持有人大会"，邀请客户与投资团队、底层优质私募管理人 面对面交流。 平安证券资产管理事业部组合投资团队执行总经理李昭明表示："过去，客户是'拼积木'式地管理财 富；未来，平安30要成为那个稳固、安心、智慧的'财富之家'。我们不仅仅提供投资组合，更是为客户 守护一生的财富目标。" 据悉，此次升级标志着平安30从"产品组合提供者"向"客户主账户管家"的战略升级，将打造一个以客户 金融资产账户为中心、全市场选基、动态调优、服务闭环的智能化财富管理"家"。 发布会上，国际投资机构毕盛资产的创始人、执行主席兼首席策略官王国辉发表了题为《世界正重估中 国——从不可投资到不可不投》的主题演讲。 他指出，全球资本对中国市场的认知正经历深刻转变，从过去的"犹豫观望"逐步转向"主动布局"。王国 辉指出，从宏观基本面来看，中国拥有勤劳高效的劳动群 ...

在上午举行的"立足湾区，投资全球"主题论坛上，中金财富证券党委副书记、执委会委员、副总裁吴显 鏖围绕"财富管理行业趋势与实践"议题发表演讲。 吴显鏖表示，当前证券行业传统业务面临挑战。在此背景下，以卖方销售模式为代表的财富管理2.0， 向以买方投顾模式为核心的3.0阶段转型。 在对财富管理3.0的探索中，中金财富发现了三个困局：一是净值化转型下的客户认知仍需更多时间调 整；二是金融产品"有效供给"相对不足；三是投顾端面临多元能力提升的挑战。 21世纪经济报道记者黄子潇深圳报道 11月20日，由21世纪经济报道、深圳金博会运营发展有限公司联合主办的2025湾区财富大会正式开幕。 对此，中金财富通过三个方式进行"破局"：以产品配置矩阵替代单品销售、以全球化多元配置扩充收益 来源、以AI赋能财富顾问服务。 证券业传统业务遇挑战 数据显示，2024年，中国证券行业经纪业务营收占比由2014年以前40%降至当前不足30%；竞争格局方 面，CR10（行业营收前10名所占份额）从10年前的不足50%略微提升到已超过50%。行业利润的集中度 提升更为明显、CR10从52%提升至60%以上。头部券商的影响力不断增强，头部效应逐 ...

人民财讯11月14日电，11月14日，中泰证券（600918）发布财富管理品牌"中泰财富30"。据悉，"中泰 财富30"包括量化30、Myfund30、ETF30三个子品牌，是中泰证券践行买方投顾模式所构建的核心支 柱，致力于生态聚力，将复杂的财富管理需求转化为看得懂、信得过的清晰路径，兑现"以投资者为 本"的承诺。 ...

智通财经11月10日讯（记者 闫军）在公募基金即将迈入37万亿关口之时，智通财经首届聚焦公募业高质量发展的思想盛宴在科技之城——合肥落下帷幕。 11月7日，由智通财经与平安银行共同主办，东吴证券、东方证券、华源证券、工银瑞信与中邮基金协办的"打造一流投资机构·公募业高质量发展论坛"，迎 来了来自监管层、百余家公募基金、券商资管等的高管的热情参与，论坛围绕改革路径、支持实体经济、投研升级、ETF发展路径、行业出海、生态共建与 投资者获得感等核心议题展开深度对话。 这场公募行业的高规格聚会，是一次直面痛点的思想激荡，也是一场面向未来的战略谋划。论坛呈现五大亮点，全面勾勒出公募行业转型的新图谱： 一是群贤毕至，凝聚顶层智慧。来自监管层、银行以及近80位基金公司、券商资管的高管现场参会，通过闭门座谈交流、主论坛等形式实现"政策制定者对 话公司决策者"，推动共识落地； 二是观点激荡，直击改革深水区。围绕"业绩比较基准不合理""基金降费""长效激励机制缺失""人才流失""合规风控短板"等行业痛点，嘉宾们坦诚剖析，从 公司发展路径选择到业务布局重心，进行了深入分享与交流； 三是前瞻洞察与可落地方案并重。不止于理念探讨，更注 ...

Core Insights - The conference theme "Resilience and Breakthrough: A New Chapter in Intelligence" reflects the current challenges and opportunities in the financial sector [1] - Key discussions focused on the transformation of financial institutions, particularly in value creation and differentiated competitiveness [1][4] - The release of the "2025 China Wealth Management Market Report" indicates a shift in market confidence and risk appetite, highlighting the evolving landscape of wealth management in China [2][5] Group 1: Keynote Speeches - Wang Zhongmin emphasized the importance of "risk wisdom" in asset management amidst a low-interest-rate environment, advocating for a shift towards high-risk assets for better returns [3] - Liu Xinyi discussed the application of transaction credit in digital finance, while Huang Jinlao presented the resilience of private banks, using SuShang Bank as a case study for successful market positioning [4] - Huang Jinlao noted that the narrowing interest margin has reduced the funding cost gap between small and large banks, presenting both challenges and opportunities [4] Group 2: Wealth Management Market Insights - Zhai Lihong highlighted the ongoing transformation in China's wealth management market, with increasing market confidence and a shift towards diversified asset allocation [5] - The report suggests that the end of public fund fee reforms and the normalization of advisory trials will lead to a buyer-centric advisory model becoming a standard practice [5][6] - Zhai Lihong expressed optimism about the long-term potential of the market, predicting continued inflow of funds into sectors like pension services and infrastructure [5] Group 3: Small Institutions' Transformation - The roundtable discussion on "Small Institutions' Transformation" featured insights from various industry leaders on navigating the current financial landscape [7] - Gao Zhan emphasized the role of financial institutions as advocates for social value, particularly in serving underrepresented communities [8] - Jiang Rinna pointed out the unprecedented challenges faced by the life insurance industry due to rapidly declining interest rates, urging a return to fundamental industry principles [8] - He Xiaolei stressed the need for small banks to adopt a customer-centric approach and leverage digital transformation for sustainable growth [8][9] - Sun Junjie identified the low-interest environment as an opportunity for diversified asset allocation, recommending proactive strategies in various markets [9] - Zhang Sicheng discussed the challenges faced by insurance intermediaries and the need for differentiated strategies to achieve high-quality growth [10] - Liu Yaqi advised small financial institutions to focus on digitalization and efficiency improvements to adapt to the evolving market demands [10]

Core Insights - The annual conference focused on how the Chinese financial industry can reshape its development logic in a low-interest-rate environment, emphasizing the need for transformation and innovation [1][2][3] Group 1: Key Themes from the Conference - The theme of the conference was "Resilience and Breakthrough: A New Chapter in Intelligence," highlighting the challenges and opportunities in the current financial landscape [1] - Keynote speakers discussed the importance of risk management and the shift towards high-risk asset allocation due to narrowing interest margins [2][3] - The conference featured a roundtable discussion on the transformation of small and medium-sized financial institutions, emphasizing the need for precise strategies and customer-centric services [8][9] Group 2: Insights on Wealth Management - The "2025 Wealth Management Market Report" was released, indicating a recovery in market confidence and risk appetite, leading to increased demand for diversified and professional asset allocation [5][6] - The report highlighted a shift from limited product offerings to comprehensive, customized solutions, and from single-channel approaches to ecosystem-based service models [6][7] - AI technology is expected to play a crucial role in upgrading advisory services, enhancing personalization and service quality [7] Group 3: Challenges and Strategies for Financial Institutions - The narrowing interest margin has reduced the funding cost gap between small and medium banks and larger banks, providing more competitive pricing opportunities [3] - Institutions are focusing on digital transformation and innovative service models to adapt to the low-interest-rate environment and increasing competition [9][11] - Emphasis on leveraging AI and data intelligence to improve customer acquisition and operational efficiency, moving away from traditional mass marketing strategies [11]

Core Insights - The article highlights the significant progress and challenges in the development of the public fund investment advisory business in China over the past six years since its pilot launch [1][2][3] Group 1: Business Development - The pilot program for public fund investment advisory services was officially launched by the China Securities Regulatory Commission (CSRC) on October 25, 2019, with 60 institutions obtaining pilot qualifications [2] - As of October 2025, the asset scale of buyer advisory services has exceeded 120 billion yuan, with some institutions reporting a high profitability ratio among their advisory accounts [2][3] - The overall profitability of advisory accounts has been significantly higher than non-advisory accounts, with reported excess returns of 7.01%, 4.23%, and 1.33% over one, two, and three years respectively [2] Group 2: User Experience and Strategy - Institutions have developed diverse strategies to cater to different investor needs, including liquidity management, conservative investments, and aggressive investments [3] - Feedback from clients indicates a generally positive experience with advisory services, although challenges remain in user awareness and service content alignment with client needs [3][4] Group 3: Fee Structure and Optimization - Suggestions for optimizing the fee structure include diversifying the charging model and linking advisory fees to product performance to align the interests of advisors and investors [4] Group 4: Investment Variety and Regulatory Support - There is a call for a broader range of investment products, including overseas markets and various asset classes, to meet diverse investor demands [5][6] - The CSRC is actively working to transition the advisory business from pilot to regular status, with plans to include more investment options such as Sci-Tech Innovation Board ETFs [6][7]

Core Insights - The launch of the "Leading·Smart Talk" project under the "Leading 30" wealth management brand by Guosen Securities aims to create a high-end communication platform for clients, gathering industry experts and leaders for in-depth discussions on investment strategies and market trends [1][2] Group 1: Project Overview - The "Leading·Smart Talk" project is a key component of the high-end service system under the "Leading 30" brand, focusing on closed-door seminars and deep dialogues [1] - The inaugural event took place on October 16 at Guosen Financial Building, featuring award-winning private fund managers discussing investment insights on various assets [1] - The project will be held regularly, inviting top investment institutions to share market outlooks, helping clients better understand market dynamics [2] Group 2: Brand Philosophy - The "Leading 30" brand is designed to provide comprehensive wealth management solutions throughout the entire lifecycle, moving away from single product sales to a more holistic approach [2] - The brand aims to respond to the historical transformation of China's capital market and the evolving wealth management needs of residents [2] Group 3: Competitive Advantages - The brand emphasizes three main advantages: leading concepts, professional expertise, and superior service [3] - It categorizes wealth management into three levels: product research, strategy production, and client service, adhering to the principle of "client interests first" [3] - A systematic research framework is established, combining quantitative and qualitative analysis to create tailored strategy solutions for clients [3] Group 4: Future Outlook - Guosen Securities plans to enhance its wealth management services by integrating professional research, innovative services, and a closed-loop system of "research-driven strategies and strategy-empowered services" [3] - The company aims to support investors on their wealth progression journey, ensuring a stable and prosperous future in wealth management [3]

Core Insights - The article highlights the growth and effectiveness of the fund advisory service model in China, which has been in place for six years since its pilot launch in 2019, leading to increased asset scales and customer retention rates among qualified institutions [2][3][4] Industry Overview - The fund advisory service model has seen significant development, with 60 institutions obtaining pilot qualifications since its inception [2] - As of October 2025, the asset scale of CICC Wealth's advisory services is expected to exceed 120 billion yuan, while Guolian Minsheng Securities has signed 360,000 clients with an asset scale of 9.7 billion yuan, reflecting a year-on-year growth of 39.52% [2][3] Client Experience - Clients report improved investment understanding and habits due to the advisory services, with 88% of clients from E Fund's advisory service being profitable [3][4] - The average holding period for clients using the "Help You Invest" service is 688 days, with a profitability rate exceeding 90% [4] Performance Metrics - The advisory accounts have outperformed non-advisory accounts, with excess returns of 7.01%, 4.23%, and 1.33% over the past one, two, and three years, respectively [3] - The average service duration for clients at Shenwan Hongyuan is over 1,400 days, indicating strong client engagement [3] Strategic Development - Institutions are focusing on enhancing client experience and addressing emotional costs, optimizing investment strategies, and leveraging digital tools to expand advisory services [5][6] - E Fund has developed a comprehensive strategy system covering various investment needs, while other institutions are also diversifying their strategies to meet different client demands [6][7] Challenges in the Industry - Despite progress, the fund advisory industry faces challenges such as low user awareness and trust, with a need for better education on the benefits of advisory services [8][9] - The profitability model for advisory services remains thin, primarily based on management fees tied to signed asset scales, which poses a challenge for sustainable growth [9] Future Directions - The role of AI in enhancing client experience is becoming increasingly significant, with institutions exploring AI-driven personalized services [7][10] - The industry is at a critical juncture, transitioning from quantity accumulation to quality improvement, necessitating collaborative efforts to address existing shortcomings [9][10]

Core Insights - The public fund advisory business in China has transitioned from a "seller-driven" model to a "buyer-agent" model over the past six years, achieving significant growth from zero to nearly 200 billion yuan in assets under management [4] - The industry is at a pivotal moment, with a projected market penetration of less than 0.1% compared to 16.1% in the U.S., indicating substantial growth potential as household financial assets approach 400 trillion yuan [3][4] - The integration of AI technology is transforming the advisory landscape, shifting from being a useful tool to becoming a core driver of development, enhancing personalized service and operational efficiency [8][9] Industry Growth and Performance - The fund advisory business has seen steady growth, with major firms like Huatai Securities reporting a 16.36% increase in assets under management, reaching 21.037 billion yuan by mid-2025 [3] - The number of clients for major firms has surged, with CITIC Securities reporting over 16 million clients and a significant increase in customized business assets [3] - The overall assets under management for the fund advisory sector are expected to exceed 10 trillion yuan by 2030, showcasing immense growth potential [3] AI Empowerment in Fund Advisory - AI is expected to enable personalized strategies and interactions, allowing for tailored solutions based on clients' life stages and risk profiles [2] - The use of AI in advisory services has led to improved client engagement, with a reported 35.7% higher retention rate for clients using AI-driven services compared to those who do not [7] - Companies like Yingmi Fund are leveraging AI to enhance service efficiency and client understanding, moving towards a more personalized advisory experience [8][9] Client Experience and Investment Behavior - Fund advisory services have significantly improved clients' investment experiences, with a higher percentage of advisory accounts showing profitability compared to non-advisory accounts [5][6] - The implementation of systematic investment strategies has helped clients achieve better returns, with a reported 94.43% of clients in a specific program being profitable [6] - The overall profitability rate for clients using the "帮你投" service has exceeded 90%, indicating strong client satisfaction and effective investment strategies [6][7] Future Outlook and Industry Challenges - The industry recognizes the need for improved service depth and client trust, as current offerings do not fully meet client needs [11] - There is a call for enhanced investor education to raise awareness about fund advisory services and their benefits [11] - The competitive landscape is expected to evolve towards a model of "professional division and ecological win-win," with firms focusing on their unique strengths to build competitive advantages [11]