年味渐浓启新程，乐购迎春聚荆楚。 2月5日晚，随着"购在中国 乐在湖北"新春国际消费季正式启幕，一场融合国际范与烟火气的消费盛宴 拉开帷幕。作为活动核心体验载体的新春市集同步开启，以超2000平方米的国际化多元消费场景，汇聚 130余家境内外企业参展，让市民在浓浓年味中，一站式解锁"荆楚底蕴+全球风尚"的沉浸式乐购体验。 此次活动不仅为市民送上实打实的惠民消费福利，更彰显了湖北链接全球、开放包容的发展活力，为新 春消费市场注入强劲动能，全力将湖北武汉打造成全国新春消费集聚地和目的地。 长江商报消息 ●长江商报记者 刘倩雯 在国际展区内，好物云集、风味荟萃。欧美、日韩及东南亚20多国知名美妆品牌亮相，尼泊尔文创、卢 旺达咖啡、俄罗斯进口商品等"一带一路"特色好物同步展销；西班牙伊挑火腿现场品鉴、鑫江洋集团带 来的优质三文鱼登台亮相，让市民在家门口就能畅享十余个国家的美食盛宴。 此次消费季不仅是消费场景的展示，更是政策红利的集中释放。2026年伊始，湖北省财政厅联合省商务 厅、省文旅厅等部门，统筹安排2.97亿元资金开展"乐在湖北'马'上有喜"新春消费季活动，通过系列精 准举措，着力促进传统消费与新型消费，激发全 ...

为进一步扩大非遗影响力，彭清东调研后建议，在长沙洋湖水街打造省级非物质文化遗产及老字号示范 展示街区，通过"常驻展示+市州轮展"模式，带动全省非遗项目走向更广市场，助力乡村振兴与乡亲增 收。 ■三湘都市报全媒体记者 罗艾敏 【人物档案】 "当代表，就是要多调研，把老百姓的心里话带上会场。"彭清东深知偏远山村民生之难：老人看病不 便、道路狭窄泥泞、饮水环境待改善。他坚持走村串户听取民意，自费带队考察，把百姓的"小事"当作 履职"大事"。经他多方推动，村道得以拓宽，自来水入户全覆盖，卫生厕所普及，村级卫生室持续优 化，村民生活品质显著提升。 民生改善后，彭清东将重心转向富民产业。他聚焦土家织锦"西兰卡普"这一非遗技艺，创办企业推动产 品研发与市场拓展，让传统手艺成为留守妇女的"致富锦"。 彭清东，省人大代表。 冬日的龙山县洗车河镇克洞村，水泥路蜿蜒连通家家户户，路灯点亮村道；土家织锦工坊内，彩线在织 娘们手中翻飞，一幅幅精美的"西兰卡普"正徐徐成型……这些民生改善、产业兴旺的画面，是省人大代 表彭清东扎根乡村数十年的履职答卷。 ...

Group 1 - The "Knowledge Hubei Super Cultural Tourism Day" and the 5th Hubei Intangible Cultural Heritage Carnival have commenced in Wuhan, showcasing nearly 200 intangible cultural heritage projects and over 500 inheritors, with more than 3,000 unique cultural tourism products on display [1][3] - The event integrates cultural exhibitions, skill exchanges, immersive experiences, and consumer benefits, featuring dynamic digital presentations of nine series and over 100 Hubei intangible cultural heritage items, highlighting the fusion of traditional crafts like Chu lacquerware and modern design [3][4] - The event includes various performances, such as regional poetry linked to local scenery, and showcases traditional arts like Huangmei opera and intangible cultural heritage lanterns, with interactive experiences and food stalls attracting large crowds [3][4] Group 2 - The "Knowledge Hubei Super Cultural Tourism Day" is held across four main venues in Huanggang, Jingzhou, Enshi, and Wuhan, each featuring unique local intangible cultural heritage projects and interactive activities [4] - During the carnival, various cultural activities such as Hubei opera performances, master lectures on intangible heritage, and local tourism promotions are scheduled to enhance public interest in visiting Hubei [4] - The event also includes the release of tourism discount policies, offering a total of 6 million yuan in consumer packages, 3 million yuan in ticket benefits, and 2.4 million yuan in consumption vouchers to encourage public participation [3]

Core Insights - The rise of niche intangible cultural heritage (ICH) among young people reflects a trend towards personalized consumption, with 86.4% of surveyed youth noting an increase in peers engaging with ICH [1][2][4] Group 1: Youth Engagement with Niche ICH - Young individuals are increasingly drawn to niche ICH due to its unique historical significance and scarcity, which aligns with their desire for individuality [2][3] - A survey of 1,500 youths born between 1990 and 2009 revealed that 86.4% feel that more young people are becoming aware of and experiencing ICH [1] - Young people prefer handmade ICH items over mass-produced goods, valuing the unique craftsmanship and personal touch [1][2] Group 2: Cultural Consumption Trends - The current cultural consumption landscape is characterized by segmentation and verticality, with young consumers seeking differentiated cultural symbols [2][4] - The shift from industrial production to a post-industrial, experience-oriented society is driving demand for cultural experiences [4][5] - The integration of ICH into contemporary cultural expressions is essential for its relevance among younger demographics [4][5] Group 3: Innovative Transmission and Experience - ICH practitioners are adopting innovative methods to engage younger audiences, moving from mere observation to active participation [3][4] - Initiatives like collaborative projects, such as the "Hundred People Weaving the National Flag" event, aim to enhance the visibility and appreciation of niche ICH [3] - Cultural parks are increasingly incorporating ICH projects, providing immersive experiences that allow young people to engage hands-on with traditional crafts [4] Group 4: Challenges and Opportunities - Despite the growing interest, challenges remain, including generational gaps in understanding and the need for ICH products to align with contemporary aesthetics [5][6] - There is a call for ICH products to be more adaptable to modern lifestyles while retaining their cultural significance [5][6] - The development of unique protection mechanisms and branding strategies for ICH is crucial for enhancing its recognition both domestically and internationally [6]

Group 1 - The core event is the launch of the "Intangible Cultural Heritage Tourism Map" for the Yangtze River Basin, which connects 13 provinces and includes 104 representative intangible cultural heritage projects [1] - The map highlights 52 tourism integration points, showcasing various cultural heritage sites such as the Qinghai Intangible Cultural Heritage Park and the Chongqing Antao Town [1] - A non-material cultural heritage exhibition features diverse artworks, including a 13.98-meter-long bamboo curtain piece and various ethnic handicrafts, demonstrating the rich cultural diversity of the region [1][2] Group 2 - The event emphasizes the innovation and market adaptation of traditional crafts, with artisans incorporating unique designs based on material characteristics, such as the creation of one-of-a-kind inkstones [2] - The exhibition showcases a variety of regional intangible cultural heritage treasures, reflecting both local characteristics and the cultural integration along the Yangtze River [3] - The initiative aims to enhance public awareness and appreciation of intangible cultural heritage, ensuring its vitality and relevance in contemporary society [3]

Group 1 - The sixth China Youth Skills Camp recently concluded in Enshi Prefecture, Hubei Province, showcasing the integration of local Tujia culture and craftsmanship [1] - Participants engaged in various activities, including visiting cultural sites and experiencing local craftsmanship, emphasizing the importance of skill development in rural revitalization [1] - The event featured performances that highlighted the "craftsman spirit," focusing on dedication, precision, and the mission of skilled talents in contributing to the nation [1] Group 2 - A skills demonstration event attracted crowds, featuring over 30 distinctive labor brand booths, including tea masters and traditional artisans [2] - Participants had immersive experiences with national-level skill masters, learning about traditional techniques such as the non-material cultural heritage of Enshi Yulu tea processing [2] - The event showcased the vibrant cultural heritage of the region, emphasizing the connection between craftsmanship and local identity [2]