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天猫发布2025年度消费观察:“乐意”成为年度关键词
Sou Hu Cai Jing· 2025-12-29 09:00
过去一年,成分党、装备党、健康党……各个领域的"专业玩家"层出不穷,"要玩就玩到点子上"成为年 轻人新的消费准则。年轻人的消费逻辑里,"不同"比"认同"更重要,他们通过消费彰显独特审美,耳夹 耳机、设计师包袋、复古薄底鞋……每个单品都要"写着自己的名字"。同时,这届年轻人发明了一种很 新的"省钱逻辑":少买点、买好点、用久点。钱要花在"刀刃"上,还要花在心窝上,过去一年,年轻人 舍得用消费给自己喂颗"糖"。此外,华流真正成为顶流,"中式审美"强势圈粉年轻人。数据显示,一件 能当六件用,"瑞士军刀"式产品越来越受消费者的欢迎。 上证报中国证券网讯(记者 杨翔菲)12月29日,天猫发布2025年度六大消费趋势:专业玩家、穿出人 设、长期主义、情绪氪金、华流当道、一物封神;年度消费关键词则是"乐意"——现在年轻人的消费观 主打"看心情",其消费哲学是:"千金难买我乐意,为我乐意散千金"。 ...
美媒年终感慨:“永远不要低估中国”
Xin Lang Cai Jing· 2025-12-25 22:48
Group 1 - The article emphasizes the importance of not underestimating China as a major economic superpower, especially in light of its resilience against challenges such as the trade war initiated by former President Trump [1][4][5] - Predictions at the beginning of the year suggested that China might follow Japan's economic downturn in the 1990s, but by the end of the year, perceptions shifted as China maintained its position as a vital manufacturing hub [5][6] - The return of foreign investors to the Hong Kong stock market, which reached a four-year high, is attributed to the ongoing advancements in artificial intelligence and China's ability to counteract trade pressures [5][6] Group 2 - China's focus on higher education has led to a significant increase in talent, with the number of engineers rising from 5.2 million in 2000 to 17.7 million in 2020, and 47% of top AI researchers being educated in China [2][5] - The article highlights China's pragmatic approach in the AI sector, focusing on application-oriented advancements that enhance manufacturing efficiency, exemplified by the use of industrial robots in automated factories [2][5] - China's trade surplus reached a record $1 trillion this year, surpassing other export powerhouses like Germany and Japan, with the fastest growth seen in advanced manufacturing sectors such as automobiles, integrated circuits, and shipbuilding [6] Group 3 - Domestic brands in China are successfully capturing consumer demand and gaining opportunities in global trade, with examples like Pop Mart achieving a gross margin of 70%, significantly higher than typical toy manufacturers [3][6] - The article suggests that Chinese brands will increasingly gain global recognition for their design and aesthetics, offering products that rival those from established markets [3][6]