过去一年，成分党、装备党、健康党……各个领域的"专业玩家"层出不穷，"要玩就玩到点子上"成为年 轻人新的消费准则。年轻人的消费逻辑里，"不同"比"认同"更重要，他们通过消费彰显独特审美，耳夹 耳机、设计师包袋、复古薄底鞋……每个单品都要"写着自己的名字"。同时，这届年轻人发明了一种很 新的"省钱逻辑"：少买点、买好点、用久点。钱要花在"刀刃"上，还要花在心窝上，过去一年，年轻人 舍得用消费给自己喂颗"糖"。此外，华流真正成为顶流，"中式审美"强势圈粉年轻人。数据显示，一件 能当六件用，"瑞士军刀"式产品越来越受消费者的欢迎。 上证报中国证券网讯（记者 杨翔菲）12月29日，天猫发布2025年度六大消费趋势：专业玩家、穿出人 设、长期主义、情绪氪金、华流当道、一物封神；年度消费关键词则是"乐意"——现在年轻人的消费观 主打"看心情"，其消费哲学是："千金难买我乐意，为我乐意散千金"。 ...

一边为9块9的包挂精打细算，一边是买9000元的羽绒服出手阔绰；59元的手机壳要好看又要多功能支架，2000元的网球拍得追球星同款……以年轻一代和高 净值用户为代表的消费者群体，在2025年更愿意为情绪满足和身份认同买单，他们是日用消费的"淡人"，精神消费的"浓人"。 12月29日，2025天猫发布年度六大消费趋势：专业玩家、穿出人设、长期主义、情绪氪金、华流当道、一物封神。今年年度消费关键词：【乐意】，现在年 轻人的消费观主打一个看心情，他们的消费哲学是这样的："千金难买我乐意，为我乐意散千金"。 "科研派"买火"科学护肤"赛道。天猫数据显示，今年消费者关注的抗老、修复、补水、抗敏、防晒等功效护肤产品同比均有两位数提升。除了给肤质"把 脉"，大家也关心自己的"头等大事"。过去一年，天猫国际进口头皮护理类产品成交增长超60%，月桂醇、硅油、苯甲酸钠被打入"秃头黑名单"。 "装备派"也在旷野兴起。每开启一样新的运动，就入坑一套新的装备，打球要配专业球拍，跑步要挑竞速鞋，冬季徒步要穿美丽奴羊毛……数据显示，"美 丽奴羊毛"、"金标P棉"入冬后天猫搜索日均同比均超100%。 "健康派"盯上可穿戴智能设备，能检测心率 ...

一边为9块9的包挂精打细算，一边是买9000元的羽绒服出手阔绰；59元的手机壳要好看又要多功能支 架，2000元的网球拍得追球星同款……以年轻一代和高净值用户为代表的消费者群体，在2025年更愿意 为情绪满足和身份认同买单，他们是日用消费的"淡人"，精神消费的"浓人"。 12月29日，2025天猫发布年度六大消费趋势：专业玩家、穿出人设、长期主义、情绪氪金、华流当道、 一物封神。今年年度消费关键词：【乐意】，现在年轻人的消费观主打一个看心情，他们的消费哲学是 这样的："千金难买我乐意，为我乐意散千金"。 专业玩家 成分、参数站C位，适合自己才是硬道理。 过去一年，成分党、装备党、健康党……各个领域的"专业玩家"层出不穷，"要玩就玩到点子上"成年轻 人新的消费准则。 "科研党"买火"科学护肤"赛道。天猫数据显示，今年消费者关注的抗老、修复、补水、抗敏、防晒等功 效护肤产品同比均有两位数提升。除了给肤质"把脉"，大家也关心自己的"头等大事"。过去一年，天猫 国际进口头皮护理类产品成交增长超60%，月桂醇、硅油、苯甲酸钠被打入"秃头黑名单"。 "装备党"也在旷野兴起。每开启一样新的运动，就入坑一套新的装备，打球要配 ...

Core Viewpoint - The article highlights the advantages of a new type of earphone, the ear-clip Bluetooth earphone, which offers comfort and safety for users during various activities, while also providing high-quality sound at an affordable price [11][12][15][30]. Group 1: Ear-Clip Bluetooth Earphone Features - The ear-clip design does not enter the ear canal, making it suitable for users with sensitive ears and preventing discomfort during prolonged use [12][75]. - It features 9D surround sound quality, providing a rich audio experience comparable to high-end earphones [15][82]. - Weighing only 5 grams per earphone, it is lightweight and designed to stay securely in place during physical activities [16][94]. - The earphones support Bluetooth 5.3 for fast and stable connections, with a low latency of 40 milliseconds, ensuring synchronized audio during gaming and video watching [86][98]. - The battery life is impressive, with a charging time of just 1.5 hours for 6 hours of use, and the charging case allows for a total of 60 hours of usage [21][22][30]. Group 2: Smartwatch Features - The Selrans V11 Pro MAX smartwatch is highlighted as a cost-effective health monitoring device, featuring a 2.01-inch HD touch screen and various health tracking capabilities [38][126]. - It offers real-time monitoring of heart rate, blood oxygen levels, and blood pressure, making it a valuable tool for health-conscious users [131][136]. - The smartwatch is compatible with the Wearfit Pro app, allowing users to sync their health data with their smartphones for better tracking [140]. - It is priced at 199 yuan, significantly lower than many competitors, making it an attractive option for consumers [63][144].

Core Insights - Zhengzhou is actively promoting consumption policies to stimulate economic growth, with a significant increase in demand for cultural, sports, and smart upgrade products [3][4][9]. Group 1: Consumption Policies - Zhengzhou has implemented a series of consumption vouchers totaling 4.9 million yuan to boost spending across various sectors, including dining, retail, and entertainment [4][5]. - The frequency and coverage of consumption vouchers have effectively stimulated market activity and increased consumer engagement [4][5]. Group 2: New Commercial Landmarks - New commercial landmarks like Zhengdong Vientiane City and Baidu New Image have attracted over 1 million visitors within the first ten days of opening, indicating a strong revival in consumer interest [5]. - The combination of targeted consumption vouchers and new commercial developments is creating a multiplier effect on consumer spending [5]. Group 3: Sports and Fitness Consumption - There has been a remarkable 77.8% year-on-year increase in the retail sales of sports and entertainment products in Zhengzhou during the first three quarters of the year [7][9]. - The growth in fitness facilities and affordable gym memberships is contributing to a rising trend in sports consumption among residents [7][8]. Group 4: Smart Device Consumption - The retail sales of photographic equipment and wearable smart devices have seen significant growth, with increases of 121.3% and 121.7% respectively in the first three quarters [9][10]. - Innovative smart products, such as AI-enabled earphones and smartwatches, are gaining popularity, reflecting a shift towards upgraded consumer preferences [9][10].

Core Insights - The ear clip market is projected to see a 41% year-on-year increase in shipment volume, reaching 6.51 million units in the first half of 2025, marking it as a new growth engine for the industry [1] - Huawei's FreeClip2 ear clip headphones achieved over 80,000 units in pre-sales within the first hour, showcasing its appeal as a "phenomenal hit" through innovative aesthetics and acoustic technology [1] - The product is set to officially launch on October 20, integrating chip technology and acoustic algorithms to provide a clear listening experience across various scenarios, shifting the industry focus from "parameter competition" to "experience competition" [1] Market Share - Edifier holds a market share of 21.0% - Sony accounts for 13.0% - Bose has a share of 8.8% - Philips represents 3.8% - OPPO has a market share of 2.9% - Shokz (韶音) holds 2.3% - Sena (塞那) and Honor (荣耀) each have shares of 1.3% and 1.2% respectively - Other brands collectively account for 1.6% [4]

Core Viewpoint - The article highlights the advantages of a new type of earphone, the ear-clip Bluetooth earphone, which offers comfort and safety for users, especially during physical activities, while also providing high-quality sound at an affordable price [11][12][15][30]. Group 1: Ear-Clip Bluetooth Earphone Features - The ear-clip design does not enter the ear canal, making it suitable for sensitive ears and preventing discomfort during prolonged use [12][75]. - It features 9D surround sound quality, providing a rich audio experience comparable to high-end earphones [15][82]. - Weighing only 5 grams per earphone, it is lightweight and easy to carry, enhancing user convenience [16][115]. - The earphones are compatible with multiple devices, including computers, smartphones, and tablets, regardless of the operating system [19]. - Charging time is reduced to 1.5 hours for a 6-hour battery life, with a total of 60 hours when using the charging case [21][22]. Group 2: Market Position and Pricing - The ear-clip earphones are priced at 69.9 yuan, significantly lower than similar products on the market, which typically cost several hundred yuan [30][117]. - The article emphasizes the high cost-performance ratio, making it an attractive option for consumers looking for quality at a lower price [30][117]. Group 3: Smartwatch Introduction - The article introduces the Selrans V11 Pro MAX smartwatch, which is positioned as a cost-effective health monitoring device with various features [38][120]. - It offers functionalities such as heart rate, blood oxygen, and blood pressure monitoring, making it suitable for health-conscious consumers [131][136]. - The smartwatch is priced at 199 yuan, which is significantly lower than competitors, providing a competitive edge in the market [144].

Core Viewpoint - The article highlights the advantages of a new type of earphone, the ear-clip Bluetooth earphone, which offers comfort and safety for users during various activities while providing high-quality sound at an affordable price [13][35]. Group 1: Ear-Clip Bluetooth Earphone Features - The ear-clip design does not enter the ear canal, making it comfortable for prolonged use and suitable for sensitive ears [14][69]. - It features 9D surround sound, providing a high-fidelity audio experience comparable to more expensive earphones [17][78]. - Weighing only 5 grams per earphone, it is lightweight and portable, enhancing user convenience [21][92]. - The earphones have a quick charging time of 1.5 hours for 6 hours of use, with a total battery life of approximately 60 hours when combined with the charging case [26][55]. - They are compatible with multiple devices, including computers and smartphones, regardless of the operating system [24][35]. Group 2: Smart Health Monitoring Watch Features - The Sayrelances Watch 7 Pro is introduced as a smart health monitoring watch that offers various health metrics, including blood sugar, heart rate, blood pressure, and temperature monitoring [37][126]. - It features a 1.6-inch HD display with a 3D touch interface, providing a clear and interactive user experience [43][124]. - The watch supports over 100 sports modes, allowing users to track their physical activities effectively [142]. - It has a long battery life of up to 15 days on standby, making it suitable for daily use without frequent recharging [55][143]. - The watch is priced at 299 yuan, significantly lower than similar products in the market, making it an attractive option for consumers [64][143].