AI 技术的发展促使传媒行业进入商业化变现的新阶段。从军备竞赛转向理性投 资后，各企业开始更加注重效率与产出，这意味着商业化变现成为企业的重要 考量之一。在这种背景下，广告作为移动互联网时代最先实现商业化的重要领 域，将继续发挥关键作用。数字营销板块尤其值得关注，因为它是广告业务的 重要组成部分，并且已经通过 GU（增长黑客）策略提前演绎了一轮市场表现。 此外，通过 CDS 2.0 驱动的视频生成技术（AIGC），传媒行业迎来了新的发 展机遇。CDS 2.0 不仅适用于短视频场景，还具备生产长视频并叙事的能力， 这标志着整个视频生成从技术演示迈入商业化可用阶段。因此，在未来一段时 间内，我们可以预见到电影、游戏、国漫、剧集等多个垂直领域都将受到 AIGC 技术赋能，从而推动整个传媒行业进一步发展。 传媒有望承接 AI 应用新场景 20260223 摘要 字节跳动 AI 应用场景高频，日活跃用户数达 1.55 亿，豆包大模型每分 钟 Token 数达 67,633 亿，C 站 2.0 参与春晚，提升用户活跃度，推动 传媒板块发展。 阿里巴巴千问 AI 春节期间"一句话下单"使用 2 亿次，平均每 10 人中 有 ...

Group 1 - Apple has launched a direct sales channel for the national subsidy program, but there are several restrictions in place [5][6] - The eligible products for the subsidy include various models of iPhone, iPad, Apple Watch, and Mac, with specific limitations on refunds and exchanges [6] - The iPhone 17 Air is expected to feature a 6.6-inch screen with a resolution of approximately 1260×2740, aligning with new wallpaper resolution leaked in iOS 26 Beta2 [5] Group 2 - Xiaomi's founder Lei Jun expressed confidence that the upcoming YU7 model will be as popular as the SU7, with user interest significantly exceeding expectations [11] - The YU7 will have 90% of its components newly developed, differentiating it from the SU7, and will be officially launched on June 26 [11] Group 3 - Nvidia's CEO Jensen Huang has begun a stock sell-off plan, with a total of 6 million shares expected to be sold, amounting to approximately $865 million [17][18] - As of now, Huang still holds over 900 million shares, which is nearly 4% of Nvidia's total shares [19] Group 4 - Meta's acquisition discussions with AI video startup Runway AI are currently on hold, with no formal offer made yet [20] - Runway AI was valued at over $3 billion earlier this year, and Meta has been actively pursuing AI company acquisitions [20] Group 5 - Snowcap Compute, an AI chip startup, has raised $23 million in seed funding and appointed former Intel CEO Pat Gelsinger to its board [22] - The company aims to develop commercially viable AI computing chips using superconductors, with plans to launch its first chip by 2026 [21][22] Group 6 - Starbucks China is evaluating options for future growth amid reports of investment interest from firms like Hillhouse Capital and Carlyle Group, with the business valued at approximately $5 to $6 billion [43]

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Insights - The report highlights the ongoing competition among global tech giants in multi-modal models, agents, and edge AI, with a notable acceleration in the commercialization of video generation models, which is expected to expand the market space for multi-modal AI applications and drive demand for computing power [5] - The report emphasizes the strong performance of several new games and the potential for IP content and trendy products to enhance the financial performance of related companies [6] Summary by Sections Industry Data Overview - "Dragon Soul Traveler" ranks first in the iOS free chart in mainland China, while "Honor of Kings" holds the top position in the iOS revenue chart [13][17] - The film "Mission: Impossible 8: Final Settlement" achieved the highest box office for the week, grossing 2.05 billion [27] Industry News Overview - The report discusses the continuous breakthroughs and expansions in AI, including the release of new AI models and frameworks by major companies [33][34] - OceanBase has integrated with over 60 AI ecosystem partners, enhancing its capabilities in AI application development [33] - Alibaba's Tongyi Lab introduced a new visual RAG framework, improving multi-modal reasoning capabilities [34] Company Recommendations - Key recommendations include focusing on companies benefiting from AI developments, such as Kuaishou-W, Tencent Holdings, and others in various sectors like AI virtual companionship, AI animation, and AI education [5] - The gaming sector continues to be a focal point, with recommendations for companies like Xindong Company, KAE, and others based on their recent game performances [6]