计算机 | 证券研究报告 — 行业点评 2026 年 3 月 1 日 AI 应用持续落地 计算机行业事件点评 国内互联网大厂于春节期间投入超 45 亿元推广 AI 应用，标志着 AI 竞争已进入应用 生态争夺与用户习惯培养阶段。国内大模型在性能与市场应用端也不断加速追赶。尽 管市场对 AI 取代人类产生阶段性担忧，但行业转向理性务实，更关注商业化落地。 我们认为，未来行业有望向"通用大模型"与"垂直行业应用"双线发展。 支撑评级的要点 投资建议 建议关注大模型及细分行业 AI Agent 领域企业，包括智谱、MINIMAX-WP、科 大讯飞、拓尔思、汉得信息、中控技术、宝信软件、索辰科技、万兴科技、金山 办公、合合信息、用友网络、道通科技、石基信息、税友股份、安恒信息等。 评级面临的主要风险 产业推进不及预期，技术研发进展不及预期，国际合作难以推进。 证券分析师：杨思睿 (8610)66229321 sirui.yang@bocichina.com 证券投资咨询业务证书编号：S1300518090001 证券分析师：郑静文 jingwen.zheng@bocichina.com 证券投资咨询业务证书编号：S1 ...

Investment Rating - The report maintains a "Recommended" rating for the industry, indicating an expected relative performance exceeding 15% compared to the benchmark index over the next 12 months [8]. Core Insights - The launch of Seedance 2.0 by ByteDance marks a significant advancement in AI video generation, enabling users to create videos with simple text prompts, which is expected to enhance user engagement and frequency of use over the long term [3][5]. - The model's capabilities include multi-modal input acceptance, narrative coherence, and audio-visual synchronization, addressing key industry challenges such as character consistency and audio-visual mismatch [4][5]. - The demand for computational power is projected to increase exponentially due to the anticipated high concurrency from both consumer (C-end) content creation and business (B-end) API calls [6]. Summary by Sections Seedance 2.0 Launch and Features - Seedance 2.0 is integrated into various platforms, allowing users to generate short videos easily, which is expected to drive higher usage rates [3]. - The model supports multiple input types and can generate videos with synchronized audio, enhancing the creative process for users [4]. Computational Demand Projections - The report estimates that by October 2025, the monthly usage of AI-generated content on the platform will reach 63,900 times, with a total usage time of 1,668.2 hours [6]. - The complexity of video generation is significantly higher than that of text and images, leading to a substantial increase in computational requirements [6]. - Projections indicate that the number of required H100 GPUs for video generation could range from 2.4 million to 4.284 million under different scenarios, with a market space for H100 GPUs estimated between $4.8 billion and $8.568 billion [14][12]. Long-term Market Opportunities - The report highlights the potential for domestic computational power providers to benefit from the growth of AI video generation, with specific companies recommended for investment, including chip designers and AI server manufacturers [13]. - The user base for short videos in China is expected to exceed 1 billion by the end of 2024, with increasing daily usage times projected [7][11].

Investment Rating - The report rates the computer sector as "Outperform" [1][17]. Core Viewpoints - The ongoing US tech suppression emphasizes the importance of technological self-reliance and AI development in China, which is expected to boost the computer sector [1][17]. - The halt in supply from the "Big Three" EDA companies (Synopsys, Cadence, Siemens) to some Chinese clients may accelerate the development of domestic EDA solutions [18]. - China's AI research and application capabilities are now world-class, with significant advancements in models like DeepSeek R1, which is nearing the performance of top international models [19]. Summary by Relevant Sections EDA Supply Chain - The report highlights that the EDA supply halt indicates ongoing US tech suppression, which may lead to accelerated domestic EDA development [17][18]. - Synopsys and Cadence have received notifications regarding new export restrictions, impacting their ability to supply Chinese clients [18]. AI Development - The DeepSeek R1 model has achieved top domestic scores and is approaching the performance of international models, indicating China's strong position in AI development [19]. - The Doubao App's upgrade to support video chat expands AI applications into new areas, showcasing innovation in AI technology [19]. Key Companies to Watch - The report identifies several key companies in the computer sector to watch, including: - Empyrean Technology - Dameng Database - Beijing Kingsoft Office Software - Newland Digital Technology - Jiangsu Tongxingbao Intelligent Transportation Technology Co., Ltd. - Guangzhou Sie Consulting - Wuxi Unicomp Technology Co., Ltd. - Hehe Information [1][17].

Investment Rating - The report maintains a "Recommendation" rating for the computer industry, expecting the industry index to rise more than 5% over the next 3-6 months compared to the benchmark index [5][66]. Core Insights - The AI sector is experiencing rapid advancements, with significant updates from companies like ByteDance and OpenAI, indicating a competitive landscape and innovation in agent technologies [11][12]. - The introduction of the XBench benchmarking tool by Sequoia China marks a shift towards comprehensive AI evaluation systems, moving beyond traditional performance metrics to assess capabilities across various scenarios [12][13]. - The launch of new features in applications such as Doubao and QQ Browser demonstrates the increasing integration of AI in everyday services, enhancing user interaction and decision-making processes [37][45]. Summary by Sections AI Insights - The report highlights multiple updates in the AI field, including the upgrade of OpenAI's Operator model from GPT-4o to o3, which enhances reasoning and interaction capabilities [11][50]. - Domestic developments include the launch of XBench by Sequoia China, which aims to provide a more scientific evaluation framework for AI capabilities [12][13]. Domestic Developments - Sequoia China's XBench tool introduces a dual-track evaluation system that assesses both theoretical limits and practical value of AI systems [14][15]. - Doubao's new video call feature allows real-time interaction with AI, marking a significant advancement in visual and auditory AI capabilities [37][38]. - QQ Browser's "AI Gaokao Tong" provides comprehensive support for students during the college entrance examination process, showcasing the potential of AI in education [45][46]. - The launch of Kunlun's Skywork Super Agents mobile app signifies a breakthrough in mobile office applications, enhancing productivity through AI integration [48][49]. International Developments - OpenAI's upgrade of the Operator model significantly improves its ability to handle complex tasks, indicating a trend towards more sophisticated AI applications [50][51]. - The report suggests that advancements in AI technology will continue to drive innovation and competition in the industry, with a focus on multi-modal integration and deep learning optimization [11][12]. Investment Recommendations - The report advises focusing on AI enterprise services and application scenarios, highlighting potential investment opportunities in various sectors such as office software, marketing, ERP, and education [53][54][55].

文丨王与桐 编辑丨程曼祺 对 AI 足够有野心的科技大公司不可能放弃硬件。 我们获悉，字节正在探索将大模型与硬件结合，既自己开发 AI 硬件，也会与外部硬件公司合作。 字节 AI 硬件相关团队负责人为 Kayden（花名），他正带领团队开发一款与豆包大模型和豆包 App 联动 的智能耳机。Kayden 同时在推动豆包大模型与其它手机厂商的智能助手合作，类似 OpenAI 与苹果的结 合。 字节同时在探索 AI 眼镜方向，可能会投资一家新公司或组建内部团队。我们获悉，一名互联网公司的前 大模型核心人物已在与字节合作研发 AI 眼镜。 第一款自研产品为智能耳机，与豆包大模型联动 据了解，字节 AI 硬件团队的第一款产品仍为智能耳机。新变化在于，该款耳机将植入豆包大模型，并与字节 2023 年 8 月上线的对话类 AI 应用豆包 App 结合：戴上智能耳机后，用户可通过语音对话随时使用豆包，在 豆包 App 上也可以操控这款耳机。 字节的 AI 硬件团队目前主要以字节去年底收购的智能耳机公司——大十未来科技的人员为基础，隶属于字节 AI 产品团队 Flow。 大十未来由李浩乾于 2019 年创立，2022 年推出第 ...