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驾驭新技术,拥抱新场景
Ren Min Ri Bao· 2025-09-17 22:22
用"深度思考"破"信息茧房"。算法推送的"信息茧房",让受众陷入观点同质化困境,评论的一个重要价 值正在于打破这种封闭性,这是人工智能依赖数据拼接难以实现的"思想穿透力"。用"情感共鸣"补"技 术冰冷"。好的评论既能"讲道理",也能"通人心",而人工智能恰恰缺乏人类独有的温情。用"跨界融 合"拓"传播边界"。智能互联网时代的评论,不再局限于文字载体,而是走向"全媒体融合",评论的形 式和内容会发生一些还无法预料的嬗变,我们必须做好准备。 人工智能可以成为评论工作的"助手",却无法替代人类对时代的深刻洞察、对人性的细腻感知。当评论 工作者既能驾驭新技术、适应新场景,又能坚守角色定位、保持人文温度,便能让观点的力量穿越技术 更迭,成为推动社会进步的动力。 智能互联网的浪潮正在重塑舆论场。用人工智能写评论,具有写作效率高、表达方式活、数据能力强等 优势。面对机遇与挑战,评论写作既要坚守思想内核,又要突破形式桎梏,在守正创新中寻找突围路 径。 《 人民日报 》( 2025年09月18日 05 版) (责编:牛镛、袁勃) ...
驾驭新技术 拥抱新场景
Ren Min Ri Bao· 2025-09-17 21:53
智能互联网的浪潮正在重塑舆论场。用人工智能写评论,具有写作效率高、表达方式活、数据能力强等 优势。面对机遇与挑战,评论写作既要坚守思想内核,又要突破形式桎梏,在守正创新中寻找突围路 径。 用"深度思考"破"信息茧房"。算法推送的"信息茧房",让受众陷入观点同质化困境,评论的一个重要价 值正在于打破这种封闭性,这是人工智能依赖数据拼接难以实现的"思想穿透力"。用"情感共鸣"补"技 术冰冷"。好的评论既能"讲道理",也能"通人心",而人工智能恰恰缺乏人类独有的温情。用"跨界融 合"拓"传播边界"。智能互联网时代的评论,不再局限于文字载体,而是走向"全媒体融合",评论的形 式和内容会发生一些还无法预料的嬗变,我们必须做好准备。 人工智能可以成为评论工作的"助手",却无法替代人类对时代的深刻洞察、对人性的细腻感知。当评论 工作者既能驾驭新技术、适应新场景,又能坚守角色定位、保持人文温度,便能让观点的力量穿越技术 更迭,成为推动社会进步的动力。 (文章来源:人民日报) ...
5个月电商销售额超1.2亿元!《谢谢你来了》 频受业内关注
Sou Hu Cai Jing· 2025-07-22 14:36
Core Insights - Chongqing Broadcasting Group's program "Thank You for Coming" has successfully implemented a "story e-commerce" model, achieving both social and economic benefits, and has become a benchmark case in the national broadcasting system [3][5][10] Transformation Path - The program has evolved from a television IP to a full media brand, creating an ecosystem that integrates "content + e-commerce + public welfare," with e-commerce sales exceeding 120 million yuan in the first five months of 2025, a 100% year-on-year increase [3][10] - The core logic involves using real emotional stories to connect audiences, transforming content value into commercial value while maintaining social responsibility [3][5] Audience Engagement - The program targets audience needs by focusing on "telling the life stories of ordinary people," and has successfully transitioned from traditional TV viewers to mobile fans, achieving over 40 million followers across platforms [5][9] - The content strategy emphasizes emotional resonance, which has proven resilient in the face of declining viewership in the broadcasting industry [5][8] Operational Mechanism - The program's operation has evolved through three phases: 1. **Story Creation (2016-2020)**: Focused on high-quality content, achieving significant viewership and social media engagement [7][8] 2. **New Communication (2020-2023)**: Established a full media matrix, generating over 84 billion views across platforms and significantly increasing follower counts [9][10] 3. **New Ecosystem (2023-Present)**: Innovated a "story + e-commerce" model, achieving over 100 million yuan in sales in 2023 and receiving accolades for its contributions to e-commerce [10][13] Content and Commercial Balance - The program adheres to three principles: prioritizing content, ensuring authenticity, and validating through data, which has led to improved user retention and engagement metrics [15][19] - The emotional storytelling approach has enhanced brand loyalty and purchasing intent, with conversion rates increasing from 3%-5% to 13% [13][15] Technological Empowerment - The program utilizes a multi-platform approach, integrating AI for real-time data analysis and enhancing user interaction, which has improved sales performance significantly [17][26] - Innovations such as blockchain for story verification and AI-generated content are being explored to further enhance user engagement and operational efficiency [26] Organizational Innovation - The restructuring of the program's team has facilitated a shift from traditional content production to a multi-media approach, enhancing collaboration and performance metrics [18][19] - The establishment of specialized teams for content e-commerce and new media production has resulted in significant revenue growth and operational efficiency [19][20] Industry Impact - The program's success serves as a model for the broadcasting industry, demonstrating how traditional media can adapt to modern challenges through innovative content strategies and technology integration [26]