Core Insights - The rise of smart internet is reshaping the public opinion landscape, with AI writing comments offering high efficiency, dynamic expression, and strong data capabilities [1] - Comment writing must balance core ideological values with innovative forms, seeking breakthroughs through a combination of tradition and innovation [1] Group 1: Challenges and Opportunities - The "information cocoon" created by algorithmic push leads audiences into a homogenized viewpoint dilemma, where the value of commentary lies in breaking this closed loop, a capability that AI struggles to achieve [1] - Effective commentary should resonate emotionally, as AI lacks the unique warmth of human expression, which is essential for connecting with audiences [1] Group 2: Future of Commentary - The era of smart internet commentary transcends traditional text formats, moving towards "all-media integration," where the forms and content of commentary will undergo unpredictable transformations [1] - AI can assist in commentary work but cannot replace human insights into the times and nuanced understanding of human nature, emphasizing the need for commentators to master new technologies while maintaining a humanistic approach [1]

Core Insights - The wave of smart internet is reshaping the public opinion landscape, with artificial intelligence (AI) enhancing writing efficiency, expression diversity, and data capabilities [1] - Comment writing must balance core ideological values with innovative forms, seeking breakthroughs through a combination of adherence to principles and creative approaches [1] Group 1: Breaking Information Silos - AI can help break the "information cocoon" created by algorithmic content delivery, which leads to homogeneous viewpoints among audiences [1] - The value of commentary lies in its ability to penetrate this closed-off environment, a capability that AI struggles to achieve due to its reliance on data synthesis [1] Group 2: Emotional Resonance - Effective commentary should not only present logical arguments but also resonate emotionally with the audience, an area where AI lacks the unique warmth of human expression [1] Group 3: Cross-Disciplinary Integration - In the era of smart internet, commentary is evolving beyond traditional text formats into a "full media integration" approach, leading to unpredictable changes in both form and content [1] - The industry must prepare for these transformations as commentary adapts to new technologies and platforms [1] Group 4: The Role of AI - AI can serve as an assistant in commentary work but cannot replace human insights into the times and nuanced understanding of human nature [1] - Commentators who can leverage new technologies while maintaining their humanistic perspective will enable their viewpoints to transcend technological changes and drive social progress [1]

Core Insights - Chongqing Broadcasting Group's program "Thank You for Coming" has successfully implemented a "story e-commerce" model, achieving both social and economic benefits, and has become a benchmark case in the national broadcasting system [3][5][10] Transformation Path - The program has evolved from a television IP to a full media brand, creating an ecosystem that integrates "content + e-commerce + public welfare," with e-commerce sales exceeding 120 million yuan in the first five months of 2025, a 100% year-on-year increase [3][10] - The core logic involves using real emotional stories to connect audiences, transforming content value into commercial value while maintaining social responsibility [3][5] Audience Engagement - The program targets audience needs by focusing on "telling the life stories of ordinary people," and has successfully transitioned from traditional TV viewers to mobile fans, achieving over 40 million followers across platforms [5][9] - The content strategy emphasizes emotional resonance, which has proven resilient in the face of declining viewership in the broadcasting industry [5][8] Operational Mechanism - The program's operation has evolved through three phases: 1. **Story Creation (2016-2020)**: Focused on high-quality content, achieving significant viewership and social media engagement [7][8] 2. **New Communication (2020-2023)**: Established a full media matrix, generating over 84 billion views across platforms and significantly increasing follower counts [9][10] 3. **New Ecosystem (2023-Present)**: Innovated a "story + e-commerce" model, achieving over 100 million yuan in sales in 2023 and receiving accolades for its contributions to e-commerce [10][13] Content and Commercial Balance - The program adheres to three principles: prioritizing content, ensuring authenticity, and validating through data, which has led to improved user retention and engagement metrics [15][19] - The emotional storytelling approach has enhanced brand loyalty and purchasing intent, with conversion rates increasing from 3%-5% to 13% [13][15] Technological Empowerment - The program utilizes a multi-platform approach, integrating AI for real-time data analysis and enhancing user interaction, which has improved sales performance significantly [17][26] - Innovations such as blockchain for story verification and AI-generated content are being explored to further enhance user engagement and operational efficiency [26] Organizational Innovation - The restructuring of the program's team has facilitated a shift from traditional content production to a multi-media approach, enhancing collaboration and performance metrics [18][19] - The establishment of specialized teams for content e-commerce and new media production has resulted in significant revenue growth and operational efficiency [19][20] Industry Impact - The program's success serves as a model for the broadcasting industry, demonstrating how traditional media can adapt to modern challenges through innovative content strategies and technology integration [26]