"久治牦牛"特色农畜产品展销点（西宁店）设立在西宁市醉青稞牦牛火锅店内，店内不仅展陈着来自久 治县的牦牛肉、贝母、藏香、乳制品等各类特色农畜产品，顾客还能在这里品鉴地道久治牦牛火锅，近 距离感受久治好物的原生态品质与独特魅力。 转自：新华财经 近日，青海省果洛藏族自治州久治县人民政府与久嘉农牧业科技有限公司战略合作暨"久治牦牛"特色农 畜产品展销点（西宁店）签约活动在西宁举办。 久治县平均海拔4000米，是黄河、长江重要的水源涵养区，也是青海省首批绿色有机农畜产品输出地先 行示范县。这里远离污染、有着纯净天然的生态净土，736.4万亩有机认证草场和独特的高原气候、充 足的光照条件、良好的生长环境，孕育出了素有"久治贡牛"之称的久治牦牛等一系列绿色有机农畜产 品，是名副其实的雪域绿色健康食材产地。 久治县委常委、县政府常务副县长鹿玉青介绍，多年来，久治县充分发挥自然资源禀赋优势，坚定不移 贯彻生态优先、绿色发展理念，通过严格的品质把控和科学的养殖管理，久治牦牛在前期获得青海省首 家"特优"气候品质认证的基础上，于2025年成功列入国家畜禽遗传资源名录，并荣获国家绿色有机、国 家地理标志保护产品两个"国字号"认证 ...

Group 1 - The "Huguo Youpin Autumn Market" was held on September 4, showcasing unique products from the Guoluo Tibetan Autonomous Prefecture, allowing Shanghai residents to experience the charm of the high plateau [1][3] - The market was co-hosted by the Guoluo Prefecture Industrial and Information Bureau and the Shanghai Aid Qinghai Cadre Liaison Group, marking the first concentrated exhibition of Guoluo's specialty products in the Changning District [3][7] - The market featured a variety of highland delicacies such as yak jerky and yak cheese, as well as precious medicinal materials like cordyceps and fritillaria, alongside traditional handicrafts like Tibetan carpets and silver jewelry [5][7] Group 2 - The event included participation from over 20 enterprises across six counties in Guoluo Prefecture, with a focus on promoting cultural exchange and cooperation between Shanghai and Guoluo [7][8] - The market aimed not only to introduce highland flavors to Shanghai residents but also to deepen their understanding of Guoluo's rich cultural heritage [7]

Core Viewpoint - The article explores the strategies employed by a health supplement store owner, Gao Yao, to attract elderly customers and drive sales in a highly competitive market. Group 1: Industry Insights - The health supplement industry has a deep penetration in urban areas, with numerous stores often clustered in communities, making them highly visible to potential customers [5][6]. - The startup costs for a small health supplement store can be around 100,000 yuan, with significant expenses attributed to marketing tactics like free giveaways [8][12]. - The industry relies heavily on promotional strategies, such as offering free eggs to attract elderly customers, which is a common practice among health supplement stores [14][16]. Group 2: Customer Engagement Strategies - Gao Yao employs a multi-step customer engagement strategy, starting with free giveaways to build initial trust and attract foot traffic [14][15]. - The first round of promotions often involves offering free eggs, followed by a second round where customers are charged a nominal fee for more eggs, further reducing their resistance to purchasing products [17][18]. - Gao Yao organizes outings for elderly customers, which helps to build rapport and trust, making them more likely to purchase products later [20][21]. Group 3: Sales Techniques - The first sales event, or "meeting sales," is crucial for establishing a store's reputation and requires careful planning and execution to ensure success [29][30]. - During sales meetings, Gao Yao uses emotional appeals and creates a sense of urgency to encourage purchases, often employing theatrical techniques to engage the audience [35][39]. - The pricing strategy during sales events is designed to create perceived value, often involving discounts and bundled offers to entice customers [41][42]. Group 4: Evolving Strategies - The industry is adapting to new consumer behaviors, particularly among younger elderly customers, by utilizing social media and live streaming to engage and sell products [55][56]. - The shift from traditional promotional methods to digital engagement reflects the changing preferences of the elderly demographic, who are increasingly tech-savvy [55].

Group 1 - The core viewpoint emphasizes the economic potential of tourism in Cai Men Village, Tibet, driven by the blooming peach blossoms attracting increasing numbers of visitors [1][2] - Local residents are capitalizing on tourism by establishing homestays, with one villager reporting monthly earnings of 20,000 yuan during peak season and an annual income of 150,000 yuan [1] - The village's tourism prospects are further supported by a businessman who has secured a 20-year operating right for the nearby Taoyuan Scenic Area, enhancing the area's appeal [1] Group 2 - Cai Men Village adheres to the principle that "lucid waters and lush mountains are invaluable assets," implementing an "ecological points" system to engage residents in environmental governance [2] - Initiatives such as planting cherries and introducing the cultivation of Fritillaria have diversified the agricultural industry and improved the local economy [2] - In 2024, Cai Men Village is projected to achieve a total economic income of over 6 million yuan, with a per capita disposable income of 38,400 yuan [2]