华创证券发布研报称，朝云集团(06601)作为中国领先家居护理集团，传统品类基本盘稳固，新品牌、 新赛道(宠物、高端清洁等)拓展成效显著，业绩增长动能充足。随着消费升级与细分市场需求持续释 放，公司"多品牌+多品类+全渠道"的协同效应将进一步显现。该行预计25-27年朝云集团归母净利润分 别为2.18、2.43、2.74亿元，三年复合增速12.1%，目标价3.03港元，维持"推荐"评级。 事件：公司25H1实现收入13.4亿(+7.2%)，归母净利润1.74亿(-3.3%)。毛利率49.3%(+2.9pp)，净利率 12.8%(-1.3pp)。销售/管理费用率分别为30.5%/6.0%(同比+5.1/-1.0pp)。 华创证券主要观点如下： 品牌力与成本管控共振，盈利能力保持韧性 一方面，"超威"等传统龙头品牌通过"经典+创新"双轨产品策略(经典款保基本盘，创新款拓高端市场) 巩固护城河;另一方面，"贝贝健"(母婴)、"倔强的尾巴"(宠物)等新品牌精准卡位细分场景，凭借差异化 定位快速渗透，成为业绩增长"第二曲线"，驱动长期成长边界拓展。核心团队稳定，新品研发与迭代持 续推进。 研发创新+消费趋势契合，产品力 ...

Group 1 - The core viewpoint of the article highlights the financial performance of Chaoyun Group, a subsidiary of Libai, which reported a revenue increase of 7.2% year-on-year to 1.339 billion yuan for the first half of 2025, with a profit growth of 5.3% to 232 million yuan and a gross margin increase of 2.9% to 49.3% [1][3][4] Group 2 - Chaoyun Group operates under several brands, including pest control brands Chaowei and Beibeijian, cleaning brand Wei Wang, pet brands Jueqiang Zuiba and Jueqiang Weiba, and personal care brand Runzhisu [1][3] - The company has three main business segments: home care products, pet products, and personal care products. Home care products generated 1.214 billion yuan in revenue, accounting for 90.7% of total revenue, with a gross margin increase of 2.7% [1][3] - The pet products segment saw a significant revenue increase of 101.4% to 96 million yuan, with a gross margin increase of 8.6% [1][3] - Personal care products experienced a revenue decline of 25.8% to 25.8 million yuan, with a gross margin decrease of 2.2% [1][3] Group 3 - In terms of sales channels, offline channels accounted for 61.4% of total revenue but saw a year-on-year decline, while online channels grew by 27.4% to 517 million yuan [3][4] - The company has been focusing on expanding its pet-related business, which surpassed 100 million yuan in revenue in 2024, becoming the second-largest revenue segment after home care products [3][4] Group 4 - Looking ahead, the company plans to expand its high-end natural home care product line, upgrade pest control products, and enhance its pet business by increasing store coverage and profitability [4]

Core Viewpoint - Chao Yun Group has shown strong performance in the stock market, with a year-to-date increase of over 63%, reaching a new high since 2022, indicating a recovery from previous fluctuations [4]. Company Performance - In 2024, Chao Yun Group achieved a revenue of 1.82 billion RMB, representing a year-on-year growth of 12.7%. The gross profit was 894.34 million RMB, with a gross margin of 49.1%, an increase of 4.6 percentage points from the previous year [4][5]. - The pet product segment experienced significant growth, generating revenue of 127 million RMB, a substantial increase of 64.5% year-on-year, with a gross margin of 54.7%, up by 11.5 percentage points [4][5]. Market Position and Trends - Chao Yun Group is recognized as a leading player in the home care industry in China, with well-known brands under its umbrella, including "Chao Wei," "Bei Bei Jian," and "Wei Wang" [4]. - The pet consumption market in urban China has shown a compound annual growth rate of 11.9% from 2015 to 2024, surpassing growth rates in the US and Japan, highlighting the robust potential of the pet economy [5]. - The recent e-commerce promotions have demonstrated strong sales in the pet sector, with significant increases in transactions for various pet brands [6]. Dividend and Investment Appeal - Chao Yun Group announced a final dividend of 0.0682 RMB per share, maintaining a high dividend payout ratio of approximately 80% for the previous year, which attracts institutional investors [6]. - The company has a solid cash position and a projected dividend rate of 81.5% for 2024, indicating strong shareholder returns [6].