新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时中收集到的数据显示，中国白酒市场十大单品的终端零售均价在周四迎 来强势上涨，市场信心得到极大提振。如果十大单品各取一瓶整体打包售卖，今日总售价为9201元，较 昨日大幅上扬70元，创下自11月26日以来的总价新高，年末旺季行情呼之欲出。 今日市场在双节氛围与动销旺季预期的双重推动下表现强劲，整体市场情绪高昂交易活跃。茅台系成为 市场核心：贵州茅台精品价格单日暴涨53元/瓶，涨幅惊人领涨全场，贵州茅台飞天价格亦大涨9元/ 瓶，显示茅台品牌在高端礼赠与宴请场景中的首选地位和强大溢价能力。精品茅台单日超50元的涨幅， 以茅台为首的高端白酒强势上攻，显著拉动整体市场的价格中枢上移。其他大单品赢家中，青花郎价格 上涨9元/瓶，洋河梦之蓝M6+价格上涨9元/瓶，习酒君品价格上涨5元/瓶，五粮液普五八代价格上涨4 元/瓶，其中多数产品都是连涨数日，高段守价低段产品让利，锚定价格且贴合市场需求的趋势明显。 今日仅少数产品价格回调，古井贡古20价格回落7元/瓶。水晶剑南春价格下跌5元/瓶。青花汾20价格下 跌6元/瓶。国窖1573价格微跌 ...

Group 1 - The core viewpoint of the news is that the retail prices of major Chinese liquor brands have rebounded after a period of decline, indicating a recovery in market sentiment [1] - The average retail price of the top ten liquor products increased to 9096 yuan, up by 4 yuan from the previous day, marking a stabilization in the market [1] - Among the top ten products, six saw price increases while four experienced declines, with Qinghua Lang showing the most significant rise of 10 yuan per bottle [1][4] Group 2 - Moutai ranked 214th in the 2025 World Brand 500 list, an increase of three positions from the previous year, reflecting its growing brand influence [2] - Moutai was also recognized as the third oldest brand in the "Oldest Brands Top 10" list, highlighting its historical significance and longevity in the market [2] - The assessment of Moutai's brand influence is based on market share, brand loyalty, and global leadership, indicating strong performance across these dimensions [2]

Group 1 - The core viewpoint of the news is that the retail prices of major Chinese liquor brands have rebounded after a period of decline, indicating a recovery in market sentiment [1] - The average retail price of the top ten liquor products increased to 9096 yuan, up by 4 yuan from the previous day, marking a stabilization in the market [1] - Among the top ten products, six saw price increases while four experienced declines, with Qinghua Lang showing the most significant rise of 10 yuan per bottle [1][4] Group 2 - Moutai ranked 214th in the 2025 World Brand 500 list, an increase of 3 positions from the previous year, reflecting its growing brand influence [2] - Moutai was also recognized as the third oldest brand in the "Oldest Brands Top 10" list, highlighting its historical significance and longevity in the market [2] - The assessment of Moutai's brand influence is based on market share, brand loyalty, and global leadership, indicating strong performance across these dimensions [2]

Group 1 - The core viewpoint of the news is that the white liquor market has shown signs of recovery, with the average retail price of the top ten products increasing after a period of decline, indicating a positive shift in market sentiment [1] - The average packaged price for the top ten white liquor products is reported to be 9096 yuan, which is an increase of 4 yuan from the previous day [1] - The data is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, mainstream e-commerce platforms, and retail outlets, ensuring a comprehensive and objective representation of market prices [1] Group 2 - Among the top ten products, six saw price increases while four experienced declines, with Qinghua Lang showing the most significant increase of 10 yuan per bottle [1][4] - Moutai's Feitian product price increased by 5 yuan per bottle, which is expected to boost confidence in the industry and market [1] - Other notable price changes include Gujing Gonggu 20 increasing by 3 yuan, while Wuliangye Pu 58 experienced a decrease of 8 yuan, indicating a significant adjustment [1][4] Group 3 - Moutai ranked 214th in the 2025 World Brand 500 list, reflecting a rise of 3 positions from the previous year, showcasing the brand's growing influence [2] - Moutai also secured the third position in the "Oldest Brands" list, highlighting its 321-year history and emphasizing its status as a traditional Chinese brand with enduring vitality [2]

Core Insights - The Chinese baijiu market shows signs of stabilization with the average retail price of the top ten products remaining at 9160 yuan, indicating a halt in the recent price decline [1] - The market exhibits significant structural differentiation, with varying price movements among high-end products [1] Price Trends - The price of Guojiao 1573 increased by 10 yuan per bottle, leading the price rise among products [1][4] - Moutai's Feitian saw a price recovery of 9 yuan per bottle, demonstrating strong resilience [1][4] - Yanghe Dream Blue M6+ rose by 8 yuan per bottle, while other products like Qinghua Lang and Shuijing Jian Nan Chun remained stable [1] - On the downside, Guqingong Gu 20 dropped by 12 yuan per bottle, marking a significant adjustment [1][4] - The price of Moutai's boutique variant fell by 5 yuan, and both Xijiu Junpin and Wuliangye Pu 58th generation decreased by 4 yuan per bottle [1][5] Product Launch and Marketing Strategy - In August, the 29° Wuliangye "Yijian Qingxin" was launched, with singer G.E.M. appointed as the global ambassador [2] - This product represents a strategic shift towards younger consumers, focusing on "self-reward" and "quality socializing" to align with contemporary consumption trends [2]

Core Insights - The core viewpoint of the article is that the Chinese liquor market, particularly for well-known baijiu brands, is showing signs of stabilization after a period of decline, with the average retail price of the top ten products remaining steady at 9,160 yuan [1][6]. Market Price Trends - The average retail price of the top ten baijiu products has stabilized, with a total price of 9,160 yuan, unchanged from the previous day, indicating a potential halt in the market's downward trend [1][6]. - Notable price movements include: - Guojiao 1573 increased by 10 yuan per bottle, leading the price rise [1][7]. - Moutai Feitian rose by 9 yuan per bottle, demonstrating resilience [1][7]. - Yanghe Dream Blue M6+ saw an increase of 8 yuan per bottle [1][7]. - In contrast, Gujing Gong 20 dropped by 12 yuan per bottle, indicating a significant adjustment [1][7]. - Moutai's boutique variant fell by 5 yuan per bottle, while Wuliangye and Xijiu both decreased by 4 yuan per bottle [1][7]. Brand Strategy and Market Positioning - The launch of the 29° Wuliangye "First Love" product, endorsed by singer G.E.M., represents a strategic move towards brand rejuvenation and targeting younger consumers [2][8]. - This product aims to cater to the "self-reward" and "quality socializing" trends among young consumers, aligning with their preferences for indulgence and stress relief [2][8].

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 今日市场结构性分化显著，核心高端酒品走势不一。上涨产品中，国窖1573价格环比上涨10元/瓶，涨 幅领先。贵州茅台飞天价格环比回升9元/瓶，展现出较强韧性。洋河梦之蓝M6+价格上涨8元/瓶。青花 郎与水晶剑南春价格则与昨日持平。下跌产品中，古井贡古20价格下跌12元/瓶，调整幅度较大。精品 茅台价格回落5元/瓶。习酒君品与五粮液普五八代价格均下跌4元/瓶。青花汾20价格微跌2元/瓶。 【点击进入酒价内参，查看真实酒价】 白酒业的重要新闻方面，"酒价内参"的姊妹栏目酒业内参报道，正值各白酒企业探讨如何年轻化时，著 名唱作人邓紫棋已经给五粮液调上酒了。网络近日流传的一段视频显示，邓紫棋利用五粮液·一见倾心 调至出了一杯特饮。"生活中的每一个倾心瞬间，都藏着一段未完待续的旋律，我把这份心动旋律，调 制成一杯可以品尝的歌"，邓紫棋说。 今年8月，29°五粮液·一见倾心正式推出，官宣由邓紫棋担任产品全球代言人。五粮液相关负责人表 示，29°五粮液·一见倾心作为品牌年轻化、低度化战略新突破的开创性产品，是五粮液面向年轻消费群 体打造的高端低度白酒，主打"自我犒赏" ...

Core Insights - The article discusses the recent launch of "Wine Price Reference" by Sina Finance, which provides real-time data on the retail prices of major Chinese liquor brands, indicating a slight adjustment in prices after a period of increase [1] Price Summary - The overall retail price for a package of ten major liquor products is 9262 yuan, showing a minor decrease of 2 yuan from the previous day [1] - Specific price changes include: - Guizhou Moutai (Flying Fairy) 53°/500ml: 1835 yuan, down 2 yuan - Guizhou Moutai (Premium): 2377 yuan, down 4 yuan - Wuliangye (Pu Wu Eight Generation) 52°/500ml: 862 yuan, down 1 yuan - Qinghua Fen 20: 393 yuan, down 5 yuan - Guojiao 1573 52°/500ml: 890 yuan, unchanged - Yanghe Dream Blue M6+: 589 yuan, down 1 yuan - Gujing Gong 20: 510 yuan, up 5 yuan - Xijiu Junpin 53°/500ml: 669 yuan, up 2 yuan - Qinghua Lang: 720 yuan, up 3 yuan - Shuijing Jian Nan Chun: 417 yuan, up 1 yuan [2][5] Industry Developments - Wuliangye Group recently held a meeting focused on intellectual property protection, involving multiple local government departments [6] - The company reported progress in combating counterfeit products and enhancing brand protection through a collaborative framework [6] - Wuliangye aims to strengthen its brand protection measures by improving regulatory mechanisms and enhancing law enforcement efforts against counterfeit liquor [7] - "Wine Price Reference" is the first comprehensive market price reference for major Chinese liquor brands, launched on November 10, 2023, to provide accurate and traceable pricing data [7]

Core Insights - The overall retail price of major Chinese liquor brands has increased, with a notable rise in the average price of the top ten products reaching 9264 yuan, an increase of 18 yuan from the previous day, marking the highest single-day increase since the beginning of November [1] Price Trends - The price of Qinghua Lang has increased by 7 yuan per bottle, leading the price rise among major brands and marking the highest increase since the beginning of November [5] - Other brands such as Guojiao 1573 and Qinghua Fen 20 have also seen price increases of 5 yuan per bottle, with Qinghua Fen 20 experiencing consecutive price rises over two days [5] - Conversely, products like Gujing Gong 20 and both types of Moutai have seen price declines, with Gujing Gong 20 dropping by 5 yuan and Moutai's premium and flying types decreasing by 3 and 2 yuan respectively [5] Market Analysis - A theory proposed by Dong Baozhen suggests a stable price relationship between Moutai's retail price and the average monthly income, indicating that current prices are significantly below the lower threshold of this relationship, making them attractive from a value perspective [6][7] - The current price ratio of Moutai to average income is at 20.5%, the lowest since 2001, suggesting a strong fundamental support for prices [7] - However, the market is facing challenges with high inventory levels among distributors, which is suppressing rapid price rebounds and affecting market vitality [7] - Investor sentiment remains pessimistic, with a need for clear signals of inventory reduction and improved sales before higher valuations can be justified [7] Product Information - The "Wine Price Reference" launched by Sina Finance is the first market price table for major Chinese liquor brands, providing objective and traceable data on retail prices [8]

Core Insights - The retail prices of major Chinese liquor brands have shown a slight decline, indicating a market adjustment phase following the Double Eleven shopping festival and platform governance changes [1][6] - The overall average price for a packaged set of ten major liquor products is 9,246 yuan, down by 8 yuan from the previous day [1] - Notable price movements include an increase in the price of Qinghua Lang by 3 yuan per bottle, while Guizhou Moutai and other brands experienced minor declines [1][3] Price Movements - Guizhou Moutai (Feitian) price is 1,839 yuan per bottle, down by 1 yuan [3] - Guizhou Moutai (Jingpin) price is 2,384 yuan per bottle, down by 3 yuan [3] - Wuliangye (Pu 58) price is 861 yuan per bottle, up by 1 yuan [3] - Qinghua Fen 20 price is 393 yuan per bottle, up by 2 yuan [3] - Gujing Gong (Gu 20) price is 510 yuan per bottle, down by 5 yuan [4] - Xijiu Junpin price is 666 yuan per bottle, down by 570 yuan [4] - Qinghua Lang price is 710 yuan per bottle, up by 3 yuan [4] - Shuijing Jian Nan Chun price is 412 yuan per bottle, up by 2 yuan [4] Market Trends - The market is currently in a narrow consolidation phase, reflecting adjustments in supply and demand dynamics [1] - The data collection for liquor prices is sourced from approximately 200 points across major regions, ensuring a comprehensive representation of market conditions [6][7] - The price table aims to provide an objective and traceable overview of the Chinese liquor market, promoting sustainable industry development [6]