Group 1: Core Insights - A consumption boom centered around flower viewing is spreading across Beijing, driven by various events and activities in parks and scenic spots [1][2] - The "flower economy" is evolving into a new model that integrates cultural and experiential elements, enhancing public service and urban aesthetics [2][3] Group 2: Urban Park Enhancements - Beijing is upgrading urban parks with a variety of flower species to create a year-round floral landscape, contributing to a vibrant city image [2] - New attractions such as boat rides and cultural experiences are being introduced to enhance visitor engagement and enjoyment [3] Group 3: Tourism and Economic Impact - The "Peach Blossom Festival" has transformed from a simple flower viewing event into a comprehensive cultural and tourism experience, integrating various activities and themes [4][5] - Recent data indicates a significant increase in visitor numbers, with the Yuan Dadu Park receiving over 521,700 visitors during the flower festival, a 20.3% increase from the previous year [3] Group 4: Cultural and Economic Integration - The integration of "cultural tourism" with various industries is being emphasized to create a multi-layered, high-quality consumer experience in Beijing [6] - The "flower economy" is not limited to seasonal events but is becoming a sustainable driver for urban renewal and economic growth [7][8] Group 5: Year-Round Engagement - Initiatives like the "Garden Four Seasons" program aim to provide year-round ecological and cultural experiences, enhancing the appeal of flower viewing beyond the spring season [8] - The city is promoting family gardening activities and products to encourage residents to incorporate floral elements into their homes, reflecting a new trend in consumer behavior [8]

一季度，江苏各地结合自身地域特色、自然生态、文化等资源禀赋，创新多元消费场景，持续挖掘消费 潜力，以新业态、新潮流带动新活力、新增量，力促文旅消费"节节高"，也为经济发展注入强劲动能。 吃住行游购娱全链条发力，文旅消费增长带动经济整体增量。据统计，今年一季度，江苏服务业增加值 同比增长5.9%。其中，文化、体育和娱乐业营业收入分别增长15.1%、23.8%、17.5%，成为消费增长 的"新蓝海"。 南京师范大学旅游系副教授李涛说："今年以来，江苏文旅市场整体呈现人气旺、消费足的特征。以特 色文化为引领，不断推陈出新，深度挖掘一些文化IP，打造深度的沉浸式体验；在挖掘在地生活上，各 地注重依托旅游休闲街区、文化夜市、特色商圈，打造江苏文旅休闲品牌，进一步激活文旅市场的消费 信心。" 无锡湖滨饭店前厅部经理刘闪闪说："赛事期间，酒店客房接待跑马订单200多间，占总预订的一半。" 当传统景区旅游趋于饱和，如何打破门票经济依赖，通过创新创意打造新的消费增长点？江苏各地积极 探索，不断丰富着"文旅+"的选项。这个春天，看花、逛集、品美食，"赏花三件套"让游客们大饱眼福 和口福的同时，也让商家赚得盆满钵满，一季度全省纳入 ...

Group 1 - The Ninth International Rose Conference opened in Beijing, marking the first time this event is held in China, attracting participants from 26 countries and regions [2] - The main exhibition hall showcased over a thousand varieties of roses, highlighting the diversity and beauty of this flower [2] - During the conference, a series of cultural and tourism consumption activities were launched in the Mentougou District, offering discounts for visitors until May 31 [4] Group 2 - In Xinjiang Yili, the Tianshan red flowers are in full bloom, creating a picturesque scene that attracts numerous tourists for photography [7] - The blooming period of Tianshan red flowers is short, lasting about 15 days, with the best viewing time in mid to late May [7] - In Ningxia Helan, nearly 100,000 peony flowers are also in full bloom, with over 200 quality varieties on display, complemented by cultural activities such as painting exhibitions and food tastings [10] - In Guangxi Nanning, tens of thousands of lotus flowers are blooming, drawing many visitors to enjoy the scenic beauty [12]

Core Viewpoint - The article discusses the emergence of "Spring Economy," driven by seasonal flower viewing and tourism, which integrates natural beauty, cultural practices, and consumer demand, creating vibrant economic activity [4][6]. Group 1: Spring Economy and Tourism - The "Spring Economy" encompasses not only natural climate and beautiful scenery but also cultural customs and consumer demand, merging appreciation of nature with economic development [4]. - The popularity of flower viewing tourism is highlighted, with a report indicating that 69.4% of respondents participate in flower viewing trips 1-2 times a year, showcasing the market's potential [6]. - Various regions are launching tourism routes and activities centered around flowers, extending the industry chain and creating diverse "flower+" experiences [6][7]. Group 2: Infrastructure and Accessibility - The development of infrastructure is crucial for the growth of the Spring Economy, with improvements in transportation facilitating easier access to tourist destinations [8][11]. - The article notes that China's high-speed rail network has significantly reduced travel times, enhancing the feasibility of spontaneous flower viewing trips [11]. Group 3: Innovative Experiences - The integration of low-altitude economy with flower viewing has created new experiences, such as aerial tours over flower fields, which have seen a surge in demand [12][13]. - The blending of various sectors, including dining, culture, and entertainment, into flower viewing activities is transforming seasonal consumption into year-round economic engagement [13].

Core Insights - The article highlights the development of the flower economy in Henan Province, driven by various flower festivals and tourism activities, which have become a significant economic engine for the region [1][4]. Group 1: Economic Impact - The "Flower Economy" has transformed local tourism, with the West Xia County's scenic area attracting a continuous flow of visitors during the spring season, significantly boosting local businesses [1]. - During the 42nd China Luoyang Peony Culture Festival, Luoyang received 10.3371 million tourists, generating a total tourism revenue of 8.293 billion yuan, marking year-on-year increases of 1.69% and 5.72%, respectively [4]. Group 2: Employment and Community Development - The cultivation of large-leaf lilies in Yiku Village has created job opportunities for 65 local laborers, enhancing the local economy and boosting the hospitality sector during the flower blooming season [2]. - The local government is increasingly focusing on matching rural development with ecological beautification, launching "Flower+" projects that turn flowers into a "green bank" for the community [1]. Group 3: Cultural Integration - The integration of cultural activities with flower viewing has enhanced visitor engagement, transforming the experience from merely sightseeing to cultural appreciation, thereby increasing consumer loyalty [4]. - Various themed activities and markets during the Peony Festival have contributed to a comprehensive tourism experience, promoting both cultural and economic benefits [4].

Core Viewpoint - The "flower appreciation tourism" is becoming a significant driver for the cultural and tourism economy in Jilin Province, attracting numerous visitors and enhancing local businesses [1][8]. Group 1: Tourism Development - The popularity of the cherry blossom and apricot blossom festivals in Jilin is transforming local areas into tourist hotspots, with events like the 10th Apricot Blossom Cultural Festival at Jilin University drawing over 80,000 visitors [2][5]. - The "Golden Daisy Cultural Tourism Season" in Helong City features traditional performances and local cuisine, enhancing the cultural experience for visitors [5][6]. Group 2: Economic Impact - The influx of tourists during the "May Day" holiday is expected to exceed 100,000 in Tongyu County, indicating a significant boost in local tourism [8]. - Local businesses, particularly in the food and hospitality sectors, are experiencing increased activity, with some restaurants expanding their seating to accommodate the surge in visitors [5][6]. Group 3: Cultural Integration - The integration of cultural experiences, such as traditional Korean dance and food preparation, is enhancing the appeal of flower tourism, allowing visitors to engage more deeply with local customs [6][7]. - The concept of "flower economy" is evolving to include various activities beyond mere flower viewing, such as local cuisine, cultural experiences, and educational opportunities, thereby extending the duration of tourist stays [8].

Group 1: Spring Economy and Tourism - The "Spring Economy" centered around "flower viewing tourism" has become a key focus in the cultural and tourism market, injecting new momentum into rural revitalization and consumption upgrades [1] - Various regions are leveraging their natural endowments and innovative approaches to transform aesthetic value into economic value [1] Group 2: Huading Peak and Rhododendrons - Huading Peak, the main peak of Tiantai Mountain, stands at an elevation of 1,098 meters and is known for its scenic beauty, particularly the blooming rhododendrons [4] - The area features over 300 acres of cloud brocade rhododendrons, with an average tree age exceeding 200 years, and the oldest tree is over 1,000 years old [5][7] - The blooming period for these rhododendrons is expected to last about half a month, peaking around early May [7] Group 3: Local Culture and Products - Visitors can enjoy local specialties such as Huading cloud mist tea, which has a history of over 1,800 years and is known for its rich flavor due to the unique growing conditions [9] - The upcoming "May Day" holiday is anticipated to attract a large number of tourists to the area, coinciding with the peak bloom of the rhododendrons [9] Group 4: Xinjiang's Ili River Valley - The Ili River Valley in Xinjiang is experiencing a vibrant spring with various flowers blooming, creating a picturesque landscape [10] - The region is home to wild fruit trees that contribute to a rich genetic resource and create a vast "flower blanket" during spring [12] - Local initiatives like the "Lightly Tread Spring Colors" campaign are being implemented to protect the ecosystem while managing tourist access [16]

以花为媒释放春日经济消费新活力 武汉东湖樱园"开门迎客"、云南曲靖罗平县百万亩油菜花相继绽放……随着全国气温的逐步回升，赏花踏青拉开 了新一年的春游大幕，多地迎来出行旺季。业内人士表示，春日经济的不断升温，有望加速释放文旅市场消费潜 能。 3月以来，各地梅花、海棠、樱花等陆续迎来花期，"追花"已然激活春日旅游市场，也催开了火热的"赏花经济"。 携程平台数据显示，近期"赏花游"关键词搜索量环比翻倍上涨，最近一周"赏花踏青"标签的景区门票预订量环比 增长35%。去哪儿数据显示，截至3月18日，平台3月至4月的"赏花"相关搜索量同比增长五成。据春秋旅游的数 据，截至3月12日，2025年春季预订人次同比增长近20%，其中国内游预订人次比去年同期增长近10%。 "花经济"始于花，又不局限于花。当前，游客对于春季出游的需求已不再局限于观赏和拍照，而是追求更为丰富 多彩的休闲体验。对此，各地以花为媒，深挖"花经济"的内涵与外延，在赏花游的基础上还加入田园采摘、特色 农业、民宿度假、亲子互动、研学康养等多种元素，创造更多春日消费新场景，持续提升由花而生的附加值。 文/罗振轩 云南罗平县推出"花海+"多元文旅项目，今年春天已 ...