"元旦文旅活动体现'三新'，即产品供给上新、消费场景焕新、活动体验出新。"章建育 介绍，文旅产品方面，长江游、赏花游、赛博游等八大主题线路产品上线，知音号、古琴号 等两江游船推出"长江跨年派对"，各演出场所上新跨年专场；消费场景方面，汉口江滩"知 音电影夜市"改造升级，武汉植物园打造兰花秘境，东湖梅园推出梅花书画展、梅花盆景 展、梅园市集，江夏区发放文旅消费券，激活文旅消费；活动体验方面，从商圈的"冷焰火 +飘雪"场景，到谭鑫培公园的传统戏曲沉浸式体验，再到咸安坊的青年派对、甘露山文创 城的传统民间艺术与新潮娱乐融合盛会，各类活动进一步丰富游客体验。 据介绍，武汉还将组建多个督导组加强隐患排查，联合各区各部门制定假日旅游安全方 案、应急预案，营造安全、有序的文旅环境。 编辑：熊展平 据介绍，"武汉跨年光影秀"包含江汉关跨年光影秀、长江星河秀、城市地标跨年光影 秀。届时，江汉关博物馆将举办跨年盛典，设计新年交响乐、跨年倒计时、新年钟声等环 节；长江两岸12栋建筑将演绎炫彩激光秀，两江四岸的楼宇、桥梁、地标将联动展播长江灯 光秀元旦及跨年特辑；黄鹤楼、晴川阁、龟山电视塔、光谷星河、光谷世界城、武汉经开 区"春笋" ...

元旦假期武汉120余项活动掀文旅热潮 中新网武汉12月23日电 (卢琪)元旦假期，武汉将以"跨年迎新游武汉"为主题，推出"武汉跨年光影 秀"和"武汉跨年迎新文旅消费季"两大板块120余项活动，为市民、游客奉上文旅盛宴。 武汉市政府新闻办23日召开发布会，武汉市文化和旅游局党委书记、局长章建育在会上介绍上述消息。 来源：中国新闻网 编辑：王永乐 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 图为发布会现场。 夏俊俊 摄 据介绍，"武汉跨年光影秀"包含江汉关跨年光影秀、长江星河秀、城市地标跨年光影秀。届时，江汉关 博物馆将举办跨年盛典，设计新年交响乐、跨年倒计时、新年钟声等环节；长江两岸12栋建筑将演绎炫 彩激光秀，两江四岸的楼宇、桥梁、地标将联动展播长江灯光秀元旦及跨年特辑；黄鹤楼、晴川阁、龟 山电视塔、光谷星河、光谷世界城、武汉经开区"春笋"、东湖之眼、甘露山摩天轮、楚天之眼摩天轮等 9处城市地标将启动跨年灯光秀。 "武汉跨年迎新文旅消费季"包含迎新游园、美食潮玩、观演看剧、文博探展、非遗展销五大主题活动。 其中，"迎新游园"包含欢乐谷、极地海洋公园、花博汇等景区游园、跨年活动；"美食 ...

Group 1: Core Insights - A consumption boom centered around flower viewing is spreading across Beijing, driven by various events and activities in parks and scenic spots [1][2] - The "flower economy" is evolving into a new model that integrates cultural and experiential elements, enhancing public service and urban aesthetics [2][3] Group 2: Urban Park Enhancements - Beijing is upgrading urban parks with a variety of flower species to create a year-round floral landscape, contributing to a vibrant city image [2] - New attractions such as boat rides and cultural experiences are being introduced to enhance visitor engagement and enjoyment [3] Group 3: Tourism and Economic Impact - The "Peach Blossom Festival" has transformed from a simple flower viewing event into a comprehensive cultural and tourism experience, integrating various activities and themes [4][5] - Recent data indicates a significant increase in visitor numbers, with the Yuan Dadu Park receiving over 521,700 visitors during the flower festival, a 20.3% increase from the previous year [3] Group 4: Cultural and Economic Integration - The integration of "cultural tourism" with various industries is being emphasized to create a multi-layered, high-quality consumer experience in Beijing [6] - The "flower economy" is not limited to seasonal events but is becoming a sustainable driver for urban renewal and economic growth [7][8] Group 5: Year-Round Engagement - Initiatives like the "Garden Four Seasons" program aim to provide year-round ecological and cultural experiences, enhancing the appeal of flower viewing beyond the spring season [8] - The city is promoting family gardening activities and products to encourage residents to incorporate floral elements into their homes, reflecting a new trend in consumer behavior [8]

Group 1 - Jiangsu has been innovating diverse consumption scenarios by leveraging its regional characteristics, natural ecology, and cultural resources to stimulate cultural and tourism consumption, injecting strong momentum into economic development [1] - In the first quarter, Jiangsu hosted 36 marathons, attracting a large number of participants from outside the region, with the Wuxi Marathon alone generating over 500 million yuan in economic benefits, a year-on-year increase of 78.2% [1] - The hotel industry saw a significant boost during the marathon events, with one hotel reporting that 200 out of 400 room bookings were for marathon participants, highlighting the impact of sports events on local hospitality [2] Group 2 - The first quarter saw a 45.93% year-on-year increase in visitor spending at 51 monitored flower-viewing scenic spots, indicating a strong demand for experiential tourism [2] - Large-scale performances have become a key driver of urban consumption, with 28 performances attracting over 5,000 attendees and generating ticket sales of 250 million yuan, a 166.2% increase year-on-year [2] - The overall service industry in Jiangsu grew by 5.9% in the first quarter, with cultural, sports, and entertainment sectors seeing revenue increases of 15.1%, 23.8%, and 17.5% respectively, marking them as new growth areas for consumption [2] Group 3 - The Jiangsu cultural tourism market is characterized by high visitor numbers and spending, driven by innovative cultural IP and immersive experiences [3] - The government is focusing on expanding domestic demand and stimulating consumption through various measures, including issuing consumption vouchers and seasonal ticket promotions for tourist attractions [3] - The goal is to enhance the attractiveness of cultural tourism products and services, thereby encouraging more visitors to engage with the local economy and support growth in the tourism sector [3]

Group 1 - The Ninth International Rose Conference opened in Beijing, marking the first time this event is held in China, attracting participants from 26 countries and regions [2] - The main exhibition hall showcased over a thousand varieties of roses, highlighting the diversity and beauty of this flower [2] - During the conference, a series of cultural and tourism consumption activities were launched in the Mentougou District, offering discounts for visitors until May 31 [4] Group 2 - In Xinjiang Yili, the Tianshan red flowers are in full bloom, creating a picturesque scene that attracts numerous tourists for photography [7] - The blooming period of Tianshan red flowers is short, lasting about 15 days, with the best viewing time in mid to late May [7] - In Ningxia Helan, nearly 100,000 peony flowers are also in full bloom, with over 200 quality varieties on display, complemented by cultural activities such as painting exhibitions and food tastings [10] - In Guangxi Nanning, tens of thousands of lotus flowers are blooming, drawing many visitors to enjoy the scenic beauty [12]

Core Viewpoint - The article discusses the emergence of "Spring Economy," driven by seasonal flower viewing and tourism, which integrates natural beauty, cultural practices, and consumer demand, creating vibrant economic activity [4][6]. Group 1: Spring Economy and Tourism - The "Spring Economy" encompasses not only natural climate and beautiful scenery but also cultural customs and consumer demand, merging appreciation of nature with economic development [4]. - The popularity of flower viewing tourism is highlighted, with a report indicating that 69.4% of respondents participate in flower viewing trips 1-2 times a year, showcasing the market's potential [6]. - Various regions are launching tourism routes and activities centered around flowers, extending the industry chain and creating diverse "flower+" experiences [6][7]. Group 2: Infrastructure and Accessibility - The development of infrastructure is crucial for the growth of the Spring Economy, with improvements in transportation facilitating easier access to tourist destinations [8][11]. - The article notes that China's high-speed rail network has significantly reduced travel times, enhancing the feasibility of spontaneous flower viewing trips [11]. Group 3: Innovative Experiences - The integration of low-altitude economy with flower viewing has created new experiences, such as aerial tours over flower fields, which have seen a surge in demand [12][13]. - The blending of various sectors, including dining, culture, and entertainment, into flower viewing activities is transforming seasonal consumption into year-round economic engagement [13].

Core Insights - The article highlights the development of the flower economy in Henan Province, driven by various flower festivals and tourism activities, which have become a significant economic engine for the region [1][4]. Group 1: Economic Impact - The "Flower Economy" has transformed local tourism, with the West Xia County's scenic area attracting a continuous flow of visitors during the spring season, significantly boosting local businesses [1]. - During the 42nd China Luoyang Peony Culture Festival, Luoyang received 10.3371 million tourists, generating a total tourism revenue of 8.293 billion yuan, marking year-on-year increases of 1.69% and 5.72%, respectively [4]. Group 2: Employment and Community Development - The cultivation of large-leaf lilies in Yiku Village has created job opportunities for 65 local laborers, enhancing the local economy and boosting the hospitality sector during the flower blooming season [2]. - The local government is increasingly focusing on matching rural development with ecological beautification, launching "Flower+" projects that turn flowers into a "green bank" for the community [1]. Group 3: Cultural Integration - The integration of cultural activities with flower viewing has enhanced visitor engagement, transforming the experience from merely sightseeing to cultural appreciation, thereby increasing consumer loyalty [4]. - Various themed activities and markets during the Peony Festival have contributed to a comprehensive tourism experience, promoting both cultural and economic benefits [4].

Core Viewpoint - The "flower appreciation tourism" is becoming a significant driver for the cultural and tourism economy in Jilin Province, attracting numerous visitors and enhancing local businesses [1][8]. Group 1: Tourism Development - The popularity of the cherry blossom and apricot blossom festivals in Jilin is transforming local areas into tourist hotspots, with events like the 10th Apricot Blossom Cultural Festival at Jilin University drawing over 80,000 visitors [2][5]. - The "Golden Daisy Cultural Tourism Season" in Helong City features traditional performances and local cuisine, enhancing the cultural experience for visitors [5][6]. Group 2: Economic Impact - The influx of tourists during the "May Day" holiday is expected to exceed 100,000 in Tongyu County, indicating a significant boost in local tourism [8]. - Local businesses, particularly in the food and hospitality sectors, are experiencing increased activity, with some restaurants expanding their seating to accommodate the surge in visitors [5][6]. Group 3: Cultural Integration - The integration of cultural experiences, such as traditional Korean dance and food preparation, is enhancing the appeal of flower tourism, allowing visitors to engage more deeply with local customs [6][7]. - The concept of "flower economy" is evolving to include various activities beyond mere flower viewing, such as local cuisine, cultural experiences, and educational opportunities, thereby extending the duration of tourist stays [8].

Group 1: Spring Economy and Tourism - The "Spring Economy" centered around "flower viewing tourism" has become a key focus in the cultural and tourism market, injecting new momentum into rural revitalization and consumption upgrades [1] - Various regions are leveraging their natural endowments and innovative approaches to transform aesthetic value into economic value [1] Group 2: Huading Peak and Rhododendrons - Huading Peak, the main peak of Tiantai Mountain, stands at an elevation of 1,098 meters and is known for its scenic beauty, particularly the blooming rhododendrons [4] - The area features over 300 acres of cloud brocade rhododendrons, with an average tree age exceeding 200 years, and the oldest tree is over 1,000 years old [5][7] - The blooming period for these rhododendrons is expected to last about half a month, peaking around early May [7] Group 3: Local Culture and Products - Visitors can enjoy local specialties such as Huading cloud mist tea, which has a history of over 1,800 years and is known for its rich flavor due to the unique growing conditions [9] - The upcoming "May Day" holiday is anticipated to attract a large number of tourists to the area, coinciding with the peak bloom of the rhododendrons [9] Group 4: Xinjiang's Ili River Valley - The Ili River Valley in Xinjiang is experiencing a vibrant spring with various flowers blooming, creating a picturesque landscape [10] - The region is home to wild fruit trees that contribute to a rich genetic resource and create a vast "flower blanket" during spring [12] - Local initiatives like the "Lightly Tread Spring Colors" campaign are being implemented to protect the ecosystem while managing tourist access [16]

Core Insights - The spring economy is gaining momentum, driven by increased travel and consumption in the tourism sector as people engage in flower viewing and outdoor activities [1][3][4] Group 1: Spring Economy Trends - The "flower economy" is not limited to flower viewing but has expanded to include diverse leisure experiences such as agricultural activities, homestays, and family interactions, enhancing the value derived from flower-related tourism [3][4] - Data from travel platforms indicates a significant rise in interest for flower-related travel, with a 100% increase in search volume for "flower viewing tours" and a 35% increase in ticket bookings for related attractions [3][4] Group 2: Economic Impact - The spring economy is closely linked to macroeconomic performance, acting as a key driver for domestic demand and contributing to the overall economic growth by boosting sectors like tourism, dining, and accommodation [4][5] - China's large population and rapidly growing middle-income group provide a vast market for consumption, with a shift towards higher-quality and experience-based spending, indicating strong potential for further consumption growth [5][6] Group 3: Future Outlook - There is a focus on adapting to diverse consumer needs and creating new consumption scenarios to sustain the positive momentum of the spring economy throughout the year [6] - The government aims to stimulate domestic demand and enhance consumer experiences, which is crucial for the high-quality development of the economy [6]