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江苏苏州:“花卉+”激活消费新场景
Ren Min Wang· 2025-10-08 01:11
不只是桂花,今年夏天,苏州白塔西路的荷花市集也人气颇高。荷花市集最早由苏州东西山农户自 发聚集形成。每日清晨,他们从太湖边出发,肩挑手提赶到古城区售卖自家荷塘里采摘的荷花、莲蓬, 以及本地蔬菜瓜果。后来,姑苏区城管委在白塔西路等地点推出农特产品自产自销疏导点,前来买花的 市民和游客络绎不绝。因毗邻拙政园、狮子林等景点,荷花市集也成了一处颇具江南特色的"打卡点"。 在传统民俗中,农历六月廿四是荷花的生日,姑苏区就以"荷花市集"为核心,推出"四季姑苏 '荷'你相约"——"荷诞日"主题文化活动,延伸灯谜竞猜、非遗文创市集等活动。杜琴告诉记者,"荷花 季"期间共发放了50万元荷花文旅消费券,带动苏南花卉中心日均荷花批发量达8000支。 "花卉经济"正在苏州古城悄然绽放,一朵朵花俨然成了连接文化和消费的纽带。前不久发布的《姑 苏区花卉经济发展一年行动计划》,提出打造"花卉+"品牌,谋划"花卉+"多元消费场景,深入挖掘"虎 丘三花""荷诞日"等文化IP价值。 姑苏城的秋意被甜津津的香气浸透。桂花冬酿酒与桂花糖粥的暖香交织复合,在空气中悄然晕开。 一旁,身着汉服的少女在非遗摊位前驻足,在腕上试一点桂花香膏……日前,"四季姑 ...
夜读丨古人对20种植物的雅称,每个都美到不行
Yang Shi Xin Wen· 2025-09-18 22:34
Core Viewpoint - The article highlights the beauty of Chinese plant names, showcasing their poetic and philosophical significance in relation to nature and life [2][19]. Group 1: Plant Names and Their Meanings - The rose is referred to as "Four Seasons Flower" due to its year-round blooming nature [4]. - The rapeseed flower is called "Yun Tai," which signifies its yellow color and tender shoots [5]. - The orchid is known as "You Ke" or "Xiang Zu," emphasizing its fragrant presence even in a room [6]. - The white poplar is called "Du Yao," symbolizing its straight and strong nature [7]. Group 2: Additional Plant Names - The pear flower is referred to as "Ying Zhou Yu Yu," linking it to the mythical fairyland [6]. - The jasmine is called "E Gu Jun," highlighting its green calyx [7]. - The red camellia is known as "Du Sheng," while the white camellia is called "Yu Ming" [8]. - The hibiscus flower is referred to as "Shun Hua," indicating its beauty [9]. Group 3: More Plant Names - The kiwi is called "Chang Chu," reflecting its presence in ancient poetry [10]. - The honeysuckle is known as "Ren Dong," symbolizing its resilience in winter [11]. - The pomegranate flower is referred to as "Liu Jin," indicating its vibrant appearance [12]. - The ginkgo tree is called "Ping Zhong," representing its green spring foliage [13]. Group 4: Final Plant Names - The osmanthus flower is referred to as "Guang Han Xian," linking it to celestial beauty [14]. - The bamboo is called "Bao Jie Jun," emphasizing its upright character [15]. - The water lily is known as "Ling Bo," connecting it to the mythological figure [16]. - The banana plant is referred to as "Shan Xian," highlighting its various names [17]. Group 5: Cultural Significance - The peony is called "Jiang Li," symbolizing love and parting [18]. - The chrysanthemum is known as "Jiu Hua," associated with the ninth month of the lunar calendar [19]. - The hibiscus flower is referred to as "Qi Zhang," indicating its beautiful appearance [20]. - The lotus flower is known as "Fu Qu" or "Han Dan," reflecting its poetic imagery in literature [20].
来,逛逛“荷花市集”
Ren Min Ri Bao· 2025-08-20 22:52
Core Insights - The article highlights the vibrant "Lotus Market" in Suzhou, where local farmers sell freshly harvested lotus flowers and other agricultural products, reflecting a shift in urban management philosophy [1] Group 1: Market Dynamics - The "Lotus Market" has become a popular destination for citizens and tourists, showcasing seasonal flowers and agricultural products [1] - Local farmers, including those over seventy, actively participate in the market, contributing to its lively atmosphere [1] Group 2: Urban Management Initiatives - Suzhou's urban management has established temporary sales points for seasonal fruits and flowers, providing farmers with a legal and stable operating space [1] - The Gusu District has introduced self-marketing points for local agricultural products, expanding the range of items allowed for sale [1] Group 3: Support for Farmers - To facilitate farmers' access to the city, Suzhou's public transport has launched the "Lotus Assistance Line" [1] - The cultural aspect of the market has been enhanced by inviting floral art teachers to guide farmers in flower arrangement, improving the quality of their offerings [1]
“一朵荷花”撬动农文旅融合产业链 解锁特色早市背后的文旅账单
Yang Shi Wang· 2025-08-10 08:25
Core Insights - The popularity of the Lotus Flower Early Market in Suzhou has surged this summer, attracting both locals and tourists, significantly increasing foot traffic and sales opportunities for local flower farmers [8][9]. Group 1: Market Dynamics - The Lotus Flower Early Market has transformed into a popular destination, with nearly 10,000 visitors daily since its rise in popularity [8]. - The market operates from early morning, with flower farmers starting their day as early as 4 AM to sell fresh lotus flowers [5][11]. - The market has become a "net celebrity" spot, extending its operating hours and drawing in a diverse crowd [8]. Group 2: Economic Impact - The rise of the Lotus Flower market has provided new income opportunities for local farmers, who previously struggled to sell their lotus flowers at a profitable price [11][13]. - Farmers have shifted from traditional crops to lotus flowers, increasing their economic returns and diversifying their agricultural practices [13]. - Local businesses around the market have also benefited, with increased customer traffic leading to improved sales for nearby shops and eateries [17]. Group 3: Community Engagement - Local flower farmers are learning new techniques to enhance their sales, such as flower wrapping skills taught by volunteers from a floral arts academy [15]. - The local government plans to further develop the economic potential of the market by integrating it with surrounding flower markets to create an immersive "Lotus Culture" experience [17].
“观前花汇·荷花市集”8月9日清雅开市
Su Zhou Ri Bao· 2025-08-10 00:23
Group 1 - The "Guangqian Flower Fair: Lotus Market" has become a popular summer event, extending the romantic atmosphere of lotus flowers from Baita West Road to the Guangqian Street-Pingjiang Road business district [1] - The market features a variety of stalls, night light displays, and a city walk route, enhancing the overall experience for visitors [1][2] - The market's success has led to a transformation of foot traffic into sustained consumer engagement, with local authorities promoting an "upgrade and expansion" of the market [1] Group 2 - The night market is particularly appealing, with various lighting setups creating a picturesque environment for photography, attracting young visitors [2] - A city walk route has been established, allowing visitors to leisurely explore the market while enjoying local delicacies and traditional shops, enhancing the cultural experience [2] - The market operates daily from 5 PM to 10 PM until August 31, encouraging visitors to enjoy both daytime lotus viewing and nighttime light displays [2]
“以花兴业、以景促旅、以绿生金” “美丽经济” 点亮乡村振兴新路径
Yang Shi Wang· 2025-08-08 08:50
Core Insights - The blooming of water lilies in Yutai County, Shandong Province, is contributing to the "beautiful economy" by increasing the income of local villagers [1][5] - The water lily flowering period lasts from early May to mid-October, attracting tourists and providing significant revenue for growers [5] - The local economy is being revitalized through the cultivation of aquatic plants, promoting a rural revitalization strategy that emphasizes flowers, tourism, and ecological benefits [9] Summary by Sections - **Economic Impact** - The water lily cultivation is enhancing the income of local farmers and contributing to the local economy [1][5] - The area has become a popular tourist destination, which further boosts economic activity [5] - **Ecological Benefits** - Water lilies are recognized for their ability to purify water and protect ecological diversity, creating a win-win situation for economic, ecological, and social benefits [5] - **Tourism Development** - The vibrant scenery of blooming water lilies and lotuses is attracting visitors, thereby promoting tourism in the region [3][7] - The local strategy focuses on leveraging the beauty of flowers to stimulate tourism and economic growth [9]
立秋农事正当忙
Xin Hua Wang· 2025-08-08 02:07
Core Point - The news highlights the agricultural activities across various regions in China on August 7, marking the beginning of autumn, a season characterized by the transition from lush growth to harvest readiness [2][4][6][8][10][12][14][16][18][20][22][25][27][29][31][33][35][37][38][39][41][43][45][47] Group 1 - Farmers in Hebei province are busy harvesting peanuts [2] - In Yunnan province, farmers are collecting marigolds [4] - Villagers in Heilongjiang province are picking marigolds at a cultivation base [6] Group 2 - Workers are performing weeding operations in organic cabbage fields in Heilongjiang [8] - A drone is spraying nutrient solution on corn in Heilongjiang [10] - A harvesting machine is working in a wheat breeding field in Heilongjiang [12] Group 3 - Villagers in Anhui province are drying crops in the sun [14] - Tea farmers are harvesting autumn tea in Hubei province [16] - Farmers in Hebei province are preparing the land for autumn harvest [18] Group 4 - Local farmers are harvesting grapes in Hebei province [20] - Farmers in Zhejiang province are picking lotus flowers and lotus pods [22] - Farmers are driving agricultural machinery to harvest rice in Hunan province [25] Group 5 - Workers are harvesting chives flowers in Jiangsu province [27] - Farmers are picking grapes in Jiangsu province [29][31] - Villagers are harvesting water chestnuts in Jiangsu province [33][35] Group 6 - Farmers are conducting early rice harvesting operations in Zhejiang province [37] - Flower farmers in Yunnan province are collecting marigolds [38] - Farmers are working in the fields in Jiangsu province [41] Group 7 - Villagers are drying corn in Zhejiang province [43] - Farmers are harvesting apples in Shandong province [45] - Farmers are working in vegetable fields in Shandong province [47]
水果飘香、荷花盛放 特色农业绘“丰”景奏响乡村振兴“新乐章”
Yang Shi Wang· 2025-07-24 08:36
Group 1: Dragon Mountain Peach Industry - The Dragon Mountain area in Chengdu has transformed from abandoned land to a thriving peach orchard, with the first batch of late-ripening flat peaches ready for harvest [1][3] - Nearly 4,000 acres of water peaches have been planted, including various varieties such as "Late Lake View," indicating significant agricultural development since 2021 [3] - An ecological restoration project initiated in 2021 has converted barren hills into green orchards, supported by the construction of 46 water storage facilities to ensure irrigation [5][7] Group 2: Mango Industry in Tian Dong, Guangxi - In Tian Dong, Guangxi, 340,000 acres of mangoes are currently in the harvesting season, with a strong integration of e-commerce and specialty agriculture driving sales [8][12] - A local grower reported having over 60 acres of mango trees, with an estimated yield of 200,000 pounds, of which 30-40% is sold online [10] - The mango industry in Tian Dong has expanded significantly, with sales increasing from 20 million yuan in 2015 to an expected 700 million yuan in 2024, reflecting a 35-fold growth [12] Group 3: Lotus Flower Industry in Nanjing, Jiangsu - The lotus flower cultivation in Nanjing's Pukou District has developed into a significant agricultural and tourism attraction, with over 1,000 acres dedicated to various lotus species [13][15] - The area, previously a low-lying wetland, has undergone ecological restoration since 2013, leading to a thriving ecosystem that supports both flora and fauna [15][19] - The development of fresh-cut flower businesses has allowed local residents to increase their income, creating a closed-loop system that connects ecological protection with economic benefits [17][19]
大暑时节来到长城脚下
Bei Jing Wan Bao· 2025-07-22 06:03
Group 1 - The article discusses the historical significance of Yanhecheng Village, which was once a military stronghold during the Ming and Qing dynasties, highlighting its transformation from a city to a village over generations [2] - The village is located near the Yongding River, referred to as Beijing's mother river, and features a 200-year-old locust tree and an ancient opera stage from the Qing dynasty, symbolizing its rich cultural heritage [2] - The article reflects on the seasonal characteristics of rain in different regions, particularly in northern China, where summer rains are often sudden and intense, contrasting with the experiences of locals in arid areas who eagerly await rain [2] Group 2 - The article mentions the ancient Chinese custom of harvesting natural ice during winter, which was then used to cool off during the hot summer months, illustrating a historical connection between the cold of winter and the heat of summer [3] - It notes that the highest temperatures of the year occur during the "Zhongfu" phase, following the "Dazhu" solar term, with current temperatures reaching historical extremes, prompting reflections on how people historically described heat [3] - Modern expressions of dealing with summer heat are shared, including humorous comments from netizens about the extreme temperatures, indicating a cultural adaptation to climate challenges [3]
芬芳“夜经济”一路繁花燃动消费热力 定制化拍卖游客“尝尝鲜”
Yang Shi Wang· 2025-07-07 03:43
Core Insights - The Dou Nan Flower Market in Kunming, known as "Asia's Flower Capital," is the largest fresh-cut flower trading market in Asia, operating both day and night [1][3][17] - The night market begins around 8:40 PM and continues until approximately 1 AM, attracting numerous flower farmers and merchants [5][17] - The market offers over 1,600 varieties of fresh-cut flowers, with a daily trading volume of nearly 30 million stems [12][17] Market Operations - The Dou Nan Flower Market features a unique night market experience, allowing visitors to shop for flowers late into the evening, which is different from typical flower markets [3][5] - The market includes a flower auction service, which has recently expanded to include a "tourist-exclusive" auction that operates until 10 PM [20][22] - The auction utilizes a "Dutch-style descending price" method, where participants can bid through a mobile app, creating a competitive and engaging atmosphere [22] Flower Varieties and Seasonal Highlights - The market boasts a wide range of flower types, including popular varieties such as roses, lilies, and seasonal flowers like hydrangeas and lotus flowers [9][11] - The summer season features vibrant flowers that are particularly popular among consumers, contributing to the market's high trading volume [11][17] Customer Engagement - Visitors can participate in customized auctions, selecting their preferred flower arrangements and receiving on-site packaging from florists [27] - The market's lively atmosphere and the opportunity for spontaneous deals enhance the overall shopping experience for both locals and tourists [20][27]